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Catalog & Ecommerce Copywriting
That Turns Browsers Into Buyers

There isn’t a lot of room to describe what you’re selling on most ecommerce sites. Catalogs hold the same challenge. It takes a special talent to make a connection with customers, notify them of benefits, and create a desire to buy within that limited space. There is a way you can Inspire more visitors to click those “buy” buttons or phone your call center. Incorporate persuasive catalog & ecommerce copywriting for your shopping cart sites or print catalogs.

Ecommerce copywriting from Marketing Words, Inc. starts with the development of home page, category and sub-category pages for online shopping carts. This structure acts as a funnel, driving visitors deeper into your site. Next, select words that work well with each, individual product are chosen. Finally, descriptions designed to cause positive reactions in your site visitors and/or catalog readers are developed. This equates to higher conversion rates online and more sales offline.

Search Engine Optimized Ecommerce Copywriting

Take your ecommerce copywriting efforts one step further and optimize each page for the search engines. By using search engine optimized (SEO) copywriting on your ecommerce site, you’ll receive more qualified traffic and thus more customers.

Online Catalog Copywriting Samples

Below are a few examples of search engine optimized ecommerce copywriting created by Marketing Words.

Gorton’s Fresh Seafood

catalog copy sample

Smooth Fitness

Smooth Fitness catalog copywriting

Gershel Brothers

Catalog copywriting sample

Contact us today for more information about your ecommerce or offline catalog copywriting needs. We’ll work with you to create a sales environment that pays off time and time again.

 

online copywriting services testimonials

"I rely on Karon Thackston at Marketing Words for website copy that meets several key objectives – has appetite appeal, sells products and generates good search engine rankings for the keywords we have specified. Since we launched our site in 2003 Karon has given us great service that meets these objectives. I would highly recommend Marketing Words to anyone looking for outstanding search engine copywriting." -- Nancy Peterson, Marketing Manager, Gorton's Fresh
Seafood

"Karon did a tremendous job helping us with our search engine copywriting. Her creative writing added some energy and excitement to our website. The whole process was done in a very professional and timely manner." -- Jeff Klaus, Gershel Brothers Store Fixtures

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