Press Releases Can
Dramatically Increase Your Business
Press releases are the key to getting the media's attention.
When reporters step in and highlight your business on the
air or in their print publications, it can have an astounding
impact on your profits. There is something magical about press
coverage. The general population pays closer
attention to media coverage than they do to advertising. This
is, no doubt, due to the fact that the media is very selective
about the exposure they give.
In order to gain that coverage, you have to inform journalists
about your company. This means using press releases. However,
press releases have specific "do's and don'ts" that
must be followed.
Writing a press release is completely and totally different
from writing any other type of business material. If it isn't
done right… your release will end up in the trash. If
your "hook" isn't strong enough… you'll be
passed over. If your press release sounds like an ad rather
than a news story… you won't even be considered.
BUT… when the press release is written correctly you
gain:
* exposure as an expert in your field
* positive coverage for your business
* increased sales
* open doors to other public relations activities
* a prime spotlight in front of your customers
* a strong referral from the media
Not everyone is in a position to use press
releases effectively. We'll take the time to help you
explore your media options and determine whether your business
can benefit from using press releases in your marketing mix.
Click here to view sample
press releases from our portfolio.
Need a press release written? We'll be glad to research the
best angle and write a professional release designed to grab
the attention of reporters. Contact
us and let us know your needs.
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