Reprint Instructions: Article must be reproduced unedited and in its entirety. Resource box/bio and copyright date must be included. Live links must be given to any URLs within the article and/or resource box. Do not list your own site as the original publisher of this article. Do not direct visitors to link to your site in place of the author’s site. Please email us notification of where the article will be used and a copy of your newsletter if you are publishing the article in an ezine. Thank you! Back in 2004, I read a statement that seemed rather bold. "If you follow the Handbook's data and design guidelines, we estimate your landing page conversions may rise by 40%." Hmm. Really? It sounded like one of those too-good-to-be-true things. The quote was in reference to MarketingSherpa's Landing Page Handbook. Curious, I decided to fork over the money and just see for myself if they were stretching the truth a bit.You can read my review of the original edition here: http://www.marketingwords.com/articles/articles_review-landingpage.html The short version? No. After following the ideas, data and design guidelines in the Handbook, the conversion rate on the site I was testing did not rise by 40%. However, it DID rise by 37% and that was close enough for me! Now, MarketingSherpa has released an updated version of the Landing Page Handbook for 2007 that promises a lift of up to 55% in conversions. I really didn't expect to see much of a change in the content, but - once again - I was pleasantly surprised. If you've ever bought any of MarketingSherpa's other reports, you know they are sticklers for delivering timely information in a no-fluff format. Unlike others who purposely try to reach a certain number of pages in order to impress readers, MarketingSherpa focuses on quality rather than quantity. Don't get me wrong. The report contains 273 pages of information… and every single page is useful. New for 2007 are:
All the rage these days revolves around blogs, and video and audio clips online. How do those affect landing page conversions? You might be surprised! You won't find editorial dribble based on one person's opinion. What you will find is solid, definitive research delivered in an easy-to-understand manner complete with commentary. What else can you expect? Quick-reference charts that answer:
And they'll prove the results with 114 real-life landing page samples, 54 charts and those famous eye-tracking maps that are so very enlightening for seeing firsthand how visitors view your pages. While the 2004 Handbook was very useful, I must admit I'm truly impressed with the 2007 version. It's presented in a more logical manner that takes you progressively from one step to the next, to the next. If you're tired of guessing, get serious about raising landing page conversions. As with all MarketingSherpa products, you'll receive an immediate refund if you aren't completely satisfied. If you're a:
… then you need to buy this book today. Karon Thackston is a professional SEO copywriter who has helped companies including Gorton's Seafood and GiftCertificates.com achieve online success. To get your copy of MarketingSherpa's Landing Page Handbook, visit http://www.marketingwords.com/landingpage.html today. [Back to Copywriting Articles Menu]
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