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As a professional copywriter, I’ve seen my share of copywriting mistakes. One that seems to be particularly common is writing copy that’s “upside down.” When you do this – when you don’t relay your message in the correct order – you lose your audience’s attention, and the sale! You’ve probably seen copy that reads something like:
What’s important in this paragraph? Yes, experience (“…over seven years…”) is necessary. And quality (“…you are guaranteed quality…”) is vital. But what is it that will catch the attention and deliver the true message about virtual assistants? It’s this section: “You’ll find your load lightened, your schedule freed, and your business day more organized so you can spend your time making money instead of chasing your tail. Virtual assistants allow you to do more of what you love to do!” So – if this is the most important part – why is it at the end? Because the copy is upside down, that’s why! Let’s rework this section of copy and turn it right side up so it will grab the reader’s attention and make him/her understand what virtual assistants *really* do.
For over seven years, we have been providing Virtual Assistant services to the global community. With a proven history of excellence, you are guaranteed quality when you select ABC Company for your virtual assistant needs. See the difference? We’ve hit a nerve. We’ve gotten the readers’ attention right up-front by appealing to their emotional needs and wants. We’ve shown them the end result of using this virtual assistant service, and then backed it up with facts. I know I say it over and over, but it’s a true statement… Most buying decisions are emotional so your ad copy should be, too. When writing any type of advertising copy, remember to place your best information up top (right side up), instead of at the bottom (upside down) where it may, or may not, be read. When you do, you’ll get greater readership and more sales! Most buying decisions are emotional. Your ad copy should be, too! Karon is President & CEO of Marketing Words, Inc. who offers targeted copywriting, search engine copywriting, and ezine article writing. Subscribe to Karon's free ezine at http://www.marketingwords.com/ezine.html or visit her site at http://www.marketingwords.com. You can also learn to write you own powerful copy at http://www.copywritingcourse.com. |
