Comments on: Long Copy or Short? How Do You Choose? http://www.marketingwords.com/blog/?p=185 Copywriting Blog Featuring Copywriting & SEO Copywriting Articles Fri, 03 Sep 2010 19:50:56 -0400 http://wordpress.org/?v=2.8.5 hourly 1 By: SOHO Links 14/11/08 | SOHO Solo West Cork http://www.marketingwords.com/blog/?p=185&cpage=1#comment-299 SOHO Links 14/11/08 | SOHO Solo West Cork Wed, 19 Nov 2008 10:02:48 +0000 http://www.marketingwords.com/blog/?p=185#comment-299 [...] The long and the short of it… just how long should the copy in your marketing communications be? Like this post? Spread the word: [...] [...] The long and the short of it… just how long should the copy in your marketing communications be? Like this post? Spread the word: [...]

]]> By: Karon http://www.marketingwords.com/blog/?p=185&cpage=1#comment-281 Karon Fri, 07 Nov 2008 13:35:45 +0000 http://www.marketingwords.com/blog/?p=185#comment-281 Hi Scott! No limit. I've seen pages on ecommerce sites convert well with 60-word product descriptions and I've seen pages that deal with a brand new product (that requires a lot of explanation) convert well. Like you said, it depends. Women generally like longer copy than men especially if the product is new. Being new, a product would require longer copy because of the education factor involved. Also, the use may play a roll in length... a PPC landing page, for instance, tends to be longer than a web page used for general purpose. Users online have adapted to scrolling. Years ago, research was showing that visitors hated to scroll vertically. Now, they almost expect to scroll. But, if your research shows that your site visitors prefer not to scroll, break the copy up into smaller chunks and let visitors click from page to page. Hi Scott!

No limit. I’ve seen pages on ecommerce sites convert well with 60-word product descriptions and I’ve seen pages that deal with a brand new product (that requires a lot of explanation) convert well. Like you said, it depends.

Women generally like longer copy than men especially if the product is new. Being new, a product would require longer copy because of the education factor involved. Also, the use may play a roll in length… a PPC landing page, for instance, tends to be longer than a web page used for general purpose.

Users online have adapted to scrolling. Years ago, research was showing that visitors hated to scroll vertically. Now, they almost expect to scroll. But, if your research shows that your site visitors prefer not to scroll, break the copy up into smaller chunks and let visitors click from page to page.

]]> By: Scott Salwolke http://www.marketingwords.com/blog/?p=185&cpage=1#comment-279 Scott Salwolke Fri, 07 Nov 2008 04:42:47 +0000 http://www.marketingwords.com/blog/?p=185#comment-279 Karon, with experience in direct marketing, I know there is no standard for length, that it all depends on the product or service. But with a web page is there a limit to how many words you want on a page? Not for SEO purposes, but because readers will not want to keep scrolling down? 1500 seems a lot for a page unless its something they print out to read as hard copy. I'm just curious as to what you've found from experience. Karon, with experience in direct marketing, I know there is no standard for length, that it all depends on the product or service. But with a web page is there a limit to how many words you want on a page? Not for SEO purposes, but because readers will not want to keep scrolling down? 1500 seems a lot for a page unless its something they print out to read as hard copy. I’m just curious as to what you’ve found from experience.

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