Comments on: Call-To-Action: Making it Fit Makes All the Difference http://www.marketingwords.com/blog/?p=551 Copywriting Blog Featuring Copywriting & SEO Copywriting Articles Fri, 03 Sep 2010 19:50:56 -0400 http://wordpress.org/?v=2.8.5 hourly 1 By: Karon http://www.marketingwords.com/blog/?p=551&cpage=1#comment-1218 Karon Mon, 31 Aug 2009 16:33:08 +0000 http://www.marketingwords.com/blog/?p=551#comment-1218 Thanks for stopping by Miahi. I appreciate your comments. Thanks for stopping by Miahi. I appreciate your comments.

]]> By: Mihai http://www.marketingwords.com/blog/?p=551&cpage=1#comment-1217 Mihai Mon, 31 Aug 2009 16:18:13 +0000 http://www.marketingwords.com/blog/?p=551#comment-1217 Talking about CTA is like talking about holy things. I honestly prefer simple phrases, but directed to each audience, as you described above. I know it may sound dumb, but something simple like "buy know!" button, placed in the right location ( you can use any clickheat tool to show you the "right path" )can make me act. Sometimes, though, not fitting the CTA to the audience works till a limited phrase, where the user is unhappy of what he gets. There are lots of example in ecommerce and I bet you know what I mean. User experience is extremely important, and if you fail the user starting from the message.... Talking about CTA is like talking about holy things. I honestly prefer simple phrases, but directed to each audience, as you described above. I know it may sound dumb, but something simple like “buy know!” button, placed in the right location ( you can use any clickheat tool to show you the “right path” )can make me act.

Sometimes, though, not fitting the CTA to the audience works till a limited phrase, where the user is unhappy of what he gets. There are lots of example in ecommerce and I bet you know what I mean. User experience is extremely important, and if you fail the user starting from the message….

]]> By: Karon http://www.marketingwords.com/blog/?p=551&cpage=1#comment-1090 Karon Tue, 11 Aug 2009 18:06:39 +0000 http://www.marketingwords.com/blog/?p=551#comment-1090 Welcome Terry! Thanks for contributing. Welcome Terry! Thanks for contributing.

]]> By: Terry http://www.marketingwords.com/blog/?p=551&cpage=1#comment-1089 Terry Tue, 11 Aug 2009 17:39:34 +0000 http://www.marketingwords.com/blog/?p=551#comment-1089 You know, you make a very good point. "Act Now!" or "Call Us Today" would be very inconsistent with each of the examples you cite. Whether the reader is conscious of this inconsistency or not, it's sure to frighten some away. You know, you make a very good point.

“Act Now!” or “Call Us Today” would be very inconsistent with each of the examples you cite. Whether the reader is conscious of this inconsistency or not, it’s sure to frighten some away.

]]> By: Online marketing roundup: 6 practical posts, from email to PPC | The Marketr http://www.marketingwords.com/blog/?p=551&cpage=1#comment-1024 Online marketing roundup: 6 practical posts, from email to PPC | The Marketr Sat, 01 Aug 2009 01:23:37 +0000 http://www.marketingwords.com/blog/?p=551#comment-1024 [...] Copy: Karen Thackson at Marketing Words Copywriting explores how an effective call-to-action is more than just using call-to-action words. [...] [...] Copy: Karen Thackson at Marketing Words Copywriting explores how an effective call-to-action is more than just using call-to-action words. [...]

]]> By: Karon http://www.marketingwords.com/blog/?p=551&cpage=1#comment-1022 Karon Fri, 31 Jul 2009 18:06:22 +0000 http://www.marketingwords.com/blog/?p=551#comment-1022 Thanks for stopping by Stu. I appreciate your kind words :) Thanks for stopping by Stu. I appreciate your kind words :)

]]> By: Stu http://www.marketingwords.com/blog/?p=551&cpage=1#comment-1021 Stu Fri, 31 Jul 2009 17:36:57 +0000 http://www.marketingwords.com/blog/?p=551#comment-1021 Really great blog . . . and so true. I often find myself reeling for a good CTA to match my audience because ultimately ending with "Click Here Now" just seems so boring and standard. Good examples as well. Really great blog . . . and so true. I often find myself reeling for a good CTA to match my audience because ultimately ending with “Click Here Now” just seems so boring and standard. Good examples as well.

]]> By: Online marketing roundup: 6 practical posts, from email to PPC http://www.marketingwords.com/blog/?p=551&cpage=1#comment-1020 Online marketing roundup: 6 practical posts, from email to PPC Fri, 31 Jul 2009 14:31:50 +0000 http://www.marketingwords.com/blog/?p=551#comment-1020 [...] Copy: Karen Thackson at Marketing Words Copywriting explores how an effective call-to-action is more than just using call-to-action words. [...] [...] Copy: Karen Thackson at Marketing Words Copywriting explores how an effective call-to-action is more than just using call-to-action words. [...]

]]> By: Call-To-Action: Making it Fit Makes All the Difference | Marketing … « Copywriting http://www.marketingwords.com/blog/?p=551&cpage=1#comment-1006 Call-To-Action: Making it Fit Makes All the Difference | Marketing … « Copywriting Tue, 28 Jul 2009 06:59:20 +0000 http://www.marketingwords.com/blog/?p=551#comment-1006 [...] Se­e­ orig­inal­ he­re­: Ca­l­l­-To­-A­ctio­n­: Ma­kin­g it F­it Ma­ke... [...] [...] Se­e­ orig­inal­ he­re­: Ca­l­l­-To­-A­ctio­n­: Ma­kin­g it F­it Ma­ke… [...]

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