Comments on: How Far is Too Far? http://www.marketingwords.com/blog/?p=671 Copywriting Blog Featuring Copywriting & SEO Copywriting Articles Fri, 03 Sep 2010 19:50:56 -0400 http://wordpress.org/?v=2.8.5 hourly 1 By: William http://www.marketingwords.com/blog/?p=671&cpage=1#comment-1560 William Thu, 31 Dec 2009 19:57:13 +0000 http://www.marketingwords.com/blog/?p=671#comment-1560 The company(s) I would write to are the ones whos logos have been purloined by this unethical advertiser. I bet there is a cease and desist in there somewhere for copyright/trademark infringement. Years ago the FCC (FTC?) ruled TV advertisers could not simulate a news broadcast as a commercial production technique. That's how bad this is. Fortunately, enough people will be put off by this to more han compensate for any noobs they recruit. This is spam pure and simple. The company(s) I would write to are the ones whos logos have been purloined by this unethical advertiser. I bet there is a cease and desist in there somewhere for copyright/trademark infringement.

Years ago the FCC (FTC?) ruled TV advertisers could not simulate a news broadcast as a commercial production technique. That’s how bad this is.

Fortunately, enough people will be put off by this to more han compensate for any noobs they recruit.

This is spam pure and simple.

]]> By: Karon http://www.marketingwords.com/blog/?p=671&cpage=1#comment-1559 Karon Thu, 31 Dec 2009 12:38:31 +0000 http://www.marketingwords.com/blog/?p=671#comment-1559 Shelley -- That's the problem. They are targeting total noobs. You offer a good tip - that's something I frequently do. Cara -- I agree. In this case, however, it wasn't so much misrepresenting what they offered as they format in which they presented it. The total news thing just ticked me off because it made it appear like a news station had taken great interest in this work-at-home company and was highlighting them on TV. And the addition of the "As seen on..." with logos was just too much. You have to figure that if a company is going to such great lengths to deceptively build its credibility, something is very wrong. So let me ask you this... would you write for this company? If they came to you with a very lucrative deal to write the copy for a site like this -- paying twice your normal rate -- would you do it? Shelley — That’s the problem. They are targeting total noobs. You offer a good tip – that’s something I frequently do.

Cara — I agree. In this case, however, it wasn’t so much misrepresenting what they offered as they format in which they presented it. The total news thing just ticked me off because it made it appear like a news station had taken great interest in this work-at-home company and was highlighting them on TV. And the addition of the “As seen on…” with logos was just too much. You have to figure that if a company is going to such great lengths to deceptively build its credibility, something is very wrong.

So let me ask you this… would you write for this company? If they came to you with a very lucrative deal to write the copy for a site like this — paying twice your normal rate — would you do it?

]]> By: Cara Breeden http://www.marketingwords.com/blog/?p=671&cpage=1#comment-1558 Cara Breeden Thu, 31 Dec 2009 06:33:37 +0000 http://www.marketingwords.com/blog/?p=671#comment-1558 This definitely crosses the line. I believe that a good (and ethical) business has to do its part by ACTUALLY PROVIDING the quality of services that we copywriters work hard to showcase. There is a difference between playing up strengths and being deceptive. This definitely crosses the line. I believe that a good (and ethical) business has to do its part by ACTUALLY PROVIDING the quality of services that we copywriters work hard to showcase.

There is a difference between playing up strengths and being deceptive.

]]> By: Shelley http://www.marketingwords.com/blog/?p=671&cpage=1#comment-1557 Shelley Thu, 31 Dec 2009 02:37:14 +0000 http://www.marketingwords.com/blog/?p=671#comment-1557 I agree this is deceptive and people are very savvy to it unless you are a total noob! My feeling is that no matter what pops up at you, dont' click on it. If you are truly interested, note the product or service, then google it separately to prevent enforcing this type of advertising! I agree this is deceptive and people are very savvy to it unless you are a total noob! My feeling is that no matter what pops up at you, dont’ click on it. If you are truly interested, note the product or service, then google it separately to prevent enforcing this type of advertising!

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