Comments on: Copywriting Secrets I Learned from the Kirby Vacuum Cleaner Man http://www.marketingwords.com/blog/?p=720 Copywriting Blog Featuring Copywriting & SEO Copywriting Articles Wed, 08 Sep 2010 17:34:03 -0400 http://wordpress.org/?v=2.8.5 hourly 1 By: Karon http://www.marketingwords.com/blog/?p=720&cpage=1#comment-1968 Karon Wed, 12 May 2010 14:33:58 +0000 http://www.marketingwords.com/blog/?p=720#comment-1968 I've had other Kirby salespeople tell me that as well, Kurt. Thanks for stopping by. I’ve had other Kirby salespeople tell me that as well, Kurt. Thanks for stopping by.

]]> By: Kurt http://www.marketingwords.com/blog/?p=720&cpage=1#comment-1967 Kurt Wed, 12 May 2010 13:59:46 +0000 http://www.marketingwords.com/blog/?p=720#comment-1967 when i was in kby it was called the "rediculous" close, prob just coined on the spot by someone and stuck. after building that much value and establishing the need, eg. $3 per day really is a small price to pay for the health and well-being of your family isnt it Jackie... forgot what its officially called but its really just breaking down price to a ridiculous amount when considering all the savings and the added benefit and value, who could really say no if they can afford it, whatever it is when i was in kby it was called the “rediculous” close, prob just coined on the spot by someone and stuck.

after building that much value and establishing the need, eg. $3 per day really is a small price to pay for the health and well-being of your family isnt it Jackie…

forgot what its officially called but its really just breaking down price to a ridiculous amount when considering all the savings and the added benefit and value, who could really say no if they can afford it, whatever it is

]]> By: Rahman Mehraby http://www.marketingwords.com/blog/?p=720&cpage=1#comment-1687 Rahman Mehraby Fri, 12 Feb 2010 16:17:12 +0000 http://www.marketingwords.com/blog/?p=720#comment-1687 Lots of points all useful to develop a winning copy. Thanks a lot. This meant showing results before making the sale. I liked it very much. Lots of points all useful to develop a winning copy. Thanks a lot. This meant showing results before making the sale. I liked it very much.

]]> By: Karon http://www.marketingwords.com/blog/?p=720&cpage=1#comment-1672 Karon Mon, 08 Feb 2010 20:27:04 +0000 http://www.marketingwords.com/blog/?p=720#comment-1672 It was enlightening, to say the least :) I know what technique you're talking about, but never knew it had a given name. Sorry... can't help with that one. It was enlightening, to say the least :) I know what technique you’re talking about, but never knew it had a given name. Sorry… can’t help with that one.

]]> By: Paul Keetch http://www.marketingwords.com/blog/?p=720&cpage=1#comment-1670 Paul Keetch Mon, 08 Feb 2010 19:52:58 +0000 http://www.marketingwords.com/blog/?p=720#comment-1670 Hi Karon, I stumbled on this post while looking for something else (the name of the technique of breaking a price into it's smallest quotient - like $3/day). As a former Kirby sales rep, I was glad to hear that you actually purchased the vacuum - you will have it for years to come! I say that without any current ties to the company - in fact, I wasn't cut out to be a door to door sales rep and only lasted 2 weeks (even though I sold 3 machines in that time). That being said, one of my sales was to my parents who had just installed a brand new central vac system and who were flabbergasted at the amount of salt the Kirby picked up... after 100 (!!!) passes with their new central system. Back then, the sales training was much more aggressive (including a forced trip to the prospect's bedroom to show how dirty their mattress is) but it sounds like they've continued to refine it over the years. If nothing else, your rep got those stains out of the carpet. ;) Thanks for a great post. Paul P.S. What IS the name of that technique for breaking the price down into its smallest component? Hi Karon,

I stumbled on this post while looking for something else (the name of the technique of breaking a price into it’s smallest quotient – like $3/day).

As a former Kirby sales rep, I was glad to hear that you actually purchased the vacuum – you will have it for years to come!

I say that without any current ties to the company – in fact, I wasn’t cut out to be a door to door sales rep and only lasted 2 weeks (even though I sold 3 machines in that time).

That being said, one of my sales was to my parents who had just installed a brand new central vac system and who were flabbergasted at the amount of salt the Kirby picked up… after 100 (!!!) passes with their new central system.

Back then, the sales training was much more aggressive (including a forced trip to the prospect’s bedroom to show how dirty their mattress is) but it sounds like they’ve continued to refine it over the years.

If nothing else, your rep got those stains out of the carpet.

;)

Thanks for a great post.

Paul

P.S. What IS the name of that technique for breaking the price down into its smallest component?

]]> By: January ‘10: Best Search/Marketing Posts http://www.marketingwords.com/blog/?p=720&cpage=1#comment-1634 January ‘10: Best Search/Marketing Posts Mon, 01 Feb 2010 19:21:16 +0000 http://www.marketingwords.com/blog/?p=720#comment-1634 [...] Karon Thackston/Marketing Words: Copywriting Secrets I Learned from the Kirby Vacuum Cleaner Man [...] [...] Karon Thackston/Marketing Words: Copywriting Secrets I Learned from the Kirby Vacuum Cleaner Man [...]

]]> By: Tweets that mention Copywriting Secrets I Learned from the Kirby Vacuum Cleaner Man | Marketing Words Copywriting Blog -- Topsy.com http://www.marketingwords.com/blog/?p=720&cpage=1#comment-1628 Tweets that mention Copywriting Secrets I Learned from the Kirby Vacuum Cleaner Man | Marketing Words Copywriting Blog -- Topsy.com Wed, 27 Jan 2010 23:39:47 +0000 http://www.marketingwords.com/blog/?p=720#comment-1628 [...] This post was mentioned on Twitter by Web Copywriting, Jeff Marcus. Jeff Marcus said: Copywriting Secrets I Learned from the Kirby Vacuum Cleaner Man ... http://bit.ly/aZ7rKu [...] [...] This post was mentioned on Twitter by Web Copywriting, Jeff Marcus. Jeff Marcus said: Copywriting Secrets I Learned from the Kirby Vacuum Cleaner Man … http://bit.ly/aZ7rKu [...]

]]> By: Karon http://www.marketingwords.com/blog/?p=720&cpage=1#comment-1625 Karon Wed, 27 Jan 2010 14:22:30 +0000 http://www.marketingwords.com/blog/?p=720#comment-1625 Hi Chuck... thanks for stopping by. I appreciate your kind words. Hi Chuck… thanks for stopping by. I appreciate your kind words.

]]> By: CHUCK JOHNSON http://www.marketingwords.com/blog/?p=720&cpage=1#comment-1622 CHUCK JOHNSON Wed, 27 Jan 2010 08:07:57 +0000 http://www.marketingwords.com/blog/?p=720#comment-1622 Great points Karen! I will certainly keep them in mind when dealing with potential customers, & people in general. I look forward to doing business with you. Are you on Facebook? Great points Karen! I will certainly keep them in mind when dealing with potential customers, & people in general.
I look forward to doing business with you.

Are you on Facebook?

]]> By: Copywriting Secrets I Learned from the Kirby Vacuum Cleaner Man … | Legitimate Business Opportunity http://www.marketingwords.com/blog/?p=720&cpage=1#comment-1617 Copywriting Secrets I Learned from the Kirby Vacuum Cleaner Man … | Legitimate Business Opportunity Tue, 26 Jan 2010 21:45:29 +0000 http://www.marketingwords.com/blog/?p=720#comment-1617 [...] See original here: Copywriting Secrets I Learned from the Kirby Vacuum Cleaner Man … [...] [...] See original here: Copywriting Secrets I Learned from the Kirby Vacuum Cleaner Man … [...]

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