Archive for June, 2010
Four Engines, Four Ways To Generate Links through Content
Looking for great ways to generate more inbound links? Pro Debra Mastaler gives some excellent ideas in this Search Engine Land article.
It Isn’t Good Content Unless it’s SEO’d Content
Stoney Degeyter (writing for Search Engine Guide) makes some excellent points about SEO content: the most pressing of which is that including keywords in your copy serves a dual purpose. I’ve written about this previously in an article called “Keyword Use That Goes Beyond the Search Engines.”
Good SEO content does more than just help a [...]
Google Caffeine Update Copywriting Questions
Google’s long-awaited Caffeine update has launched. Now what? SEO copywriter, Karon Thackston, answers questions about SEO copywriting.
It’s Here! My New Book has Arrived.
Karon Thackston’s new book, Effective Websites for Small Businesses, is now available to help you build a small business website.
What’s up with certified copywriting courses?
Ever wonder what a certified copywriting course is all about? Find out what to look for.
Keyword Use That Goes Beyond the Search Engines
There’s more than one reason to include keywords in your search engine content. Find out why even offline copy should use keywords.
Maximizing Conversions by Offering Multiple Conversion Options
SEOMoz had a great article in their blog the other day. All copywriters need to be concerned with conversion optimization as much or more as with search engine optimization. This article gives some excellent ideas for setting up a sales funnel so you can write copy that converts.
If you’re not being upfront about the steps [...]
Best Practices for Writing Banner Ads
Banner ads not performing like you want? It could easily be the copy. Get the best practices for writing banner ads from online copywriter Karon Thackston.
FREE Shipping on All Copywriting Books & Free Ebook About Free Shipping
Free shipping available now on all Karon Thackston’s copywriting books.
Copy Vs. Design: Which Is Most Important To Conversion?
Why would the copy on a wordy, older site outperform a bright, new, more organized site? Find out in this eyeopening online copywriting case study.
