A Laugh & a Copywriting Lesson all Rolled Into One
I’m sure you’ve seen these before, but they make me chuckle each time they reappear in my inbox. Today, it struck me that these are the result of poor focus when writing. The people who wrote these announcements simply put fingers to keyboard and went to town. They didn’t stop to read what they wrote or even think about how others would perceive it. They knew what they meant, so what’s the problem?
Unfortunately, many copywriters do the same thing!
The results?
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The Fasting & Prayer Conference includes meals.
———— ——— —–
The sermon this morning: ‘Jesus Walks on the Water.’ The sermon tonight:
‘Searching for Jesus.’
———— ——— —–
Ladies, don’t forget the rummage sale… It’s a chance to get rid of those
things not worth keeping around the house. Bring your husbands.
———— ——— —–
Remember in prayer the many who are sick of our community. Smile at someone
who is hard to love. Say ‘Hell’ to someone who doesn’t care much about you.
———— ——— ——— —
Don’t let worry kill you off – let the Church help..
———— ——— —–
Miss Charlene Mason sang ‘I will not pass this way again,’ giving obvious
pleasure to the congregation.
———— ——— —–
For those of you who have children and don’t know it, we have a nursery
downstairs.
———— ——— —–
Next Thursday there will be tryouts for the choir. They need all the help
they can get.
———— ——— —–
Irving Benson and Jessie Carter were married on October 24 in the church. So
ends a friendship that began in their school days.
———— ——— —–
A bean supper will be held on Tuesday evening in the church hall. Music will
follow.
———— ——— —–
At the evening service tonight, the sermon topic will be ‘What Is Hell?’ Come
early and listen to our choir practice.
———— ——— —–
Eight new choir robes are currently needed due to the addition of several new
members and to the deterioration of some older ones.
———— ——— —–
Scouts are saving aluminum cans, bottles and other items to be recycled.
Proceeds will be used to cripple children.
———— ——— —–
Please place your donation in the envelope along with the deceased person you
want remembered.
———— ——— —–
The church will host an evening of fine dining, super entertainment and
gracious hostility.
———— ——— —–
Potluck supper Sunday at 5:00 PM – prayer and medication to follow.
———— ——— —–
The ladies of the Church have cast off clothing of every kind. They may be
seen in the basement on Friday afternoon.
———— ——— —–
This evening at 7 PM there will be a hymn singing in the park across from the
Church. Bring a blanket and come prepared to sin.
———— ——— —–
Ladies Bible Study will be held Thursday morning at 10 AM . All ladies are
invited to lunch in the Fellowship Hall after the B. S. is done.
———— ——— —–
The pastor would appreciate it if the ladies of the Congregation would lend
him their electric girdles for the pancake breakfast next Sunday.
———— ——— —–
Low Self Esteem Support Group will meet Thursday at 7 PM . Please use the
back door.
————- ——— —-
The eighth-graders will be presenting Shakespeare’ s Hamlet in the Church
basement Friday at 7 PM . The congregation is invited to attend this tragedy.
———— ——— —–
Weight Watchers will meet at 7 PM at the First Presbyterian Church. Please
use large double door at the side entrance.
———— ——— —–
The Associate Minister unveiled the church’s new campaign slogan last Sunday:
‘I Upped My Pledge – Up Yours.
Does your copy read like this? If so, these resources might help.
Step-by-Step Copywriting Course - 5th Edition – One of the longest-running copywriting courses on the ‘Net. Self-paced, self-scoring… take it at your own schedule. Learn SEO and website copywriting. http://www.copywritingcourse.com
Writing With Keywords – 4th Edition – Already know how to write great copy, but need help using keywords naturally? Discover 11 clever keyword optimization techniques at http://www.writingwithkeywords.com.
How to Write Successful PPC Ads - 2nd Edition – If you can’t get them to click your PPC ads, your whole campaign will fail. Learn the easy methods for writing PPC ads that convert at http://www.writeppcads.com.
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2 Responses to “A Laugh & a Copywriting Lesson all Rolled Into One”
jim peterson - May 30th, 2009
Hilarious!
Marissa Almeida - June 11th, 2009
Low Self Esteem- use the back door- hahahaaha that’s great!
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