What’s the Best Copywriting Course?
I can’t tell you how many times I’ve seen this question online. Asking what the best copywriting course is is like asking which house is the best. The best for what? Do you need a house for a large family or a single person? Do you need to be in the city, close to your office or do you prefer the country, away from it all? One story? Two story? Big yard? Just as houses are not one-size-fits-all, either are copywriting courses.
Most people act as if there is one type/style of copywriting when, in fact, there are dozens.
When you’re looking for a copywriting course and asking for references from others, be specific. What type of copy do you want to learn to write? Sales letters? Long-form? Ecommerce product descriptions? SEO copy? Or are you looking for “content” writing? That would be blog posts, articles and other non-sales-type pieces. Most copywriting courses don’t teach those things. If that’s what you’re after, you need to look for an article writing course, not a copywriting course.
What are your goals? Are you an aspiring copywriter who’s just starting out? Are you a business owner or site manager that wants to learn to write his/her own copy? Do you need the course to actually teach you how to write copy or do you simply need to have direction on how to convert your existing skills to a new style of copy? Many so-called copywriting courses don’t teach copywriting at all. They teach how to use your current skill set in a new way. Or, I’ve even seen copywriting courses that give instruction on how to set up and run a copywriting business, but never tell you how to write copy.
Are you a beginner or a seasoned pro?
As you can see, there are tons of options. If you don’t see a comparison chart, email the publisher or author and ask questions before you buy. A decent copywriting course will cost a couple hundred dollars at least because of all the detailed information it includes. Before you buy, you deserve to know if this is a course you’ll benefit from.
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One Response to “What’s the Best Copywriting Course?”
What's the Best Copywriting Course? | Marketing Words Copywriting Blog | Legitimate Business Opportunity - January 1st, 2010
[...] Excerpt from: What's the Best Copywriting Course? | Marketing Words Copywriting Blog [...]
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