Please Don’t Do This

I hate when I get emails like this.  This particular message was asking for a quote on SEO copywriting.  Here’s their “criteria”:

Criteria for the text:
1. Text density: 6 %
2. “Post resume” should will repeat not less than 30 times.

You gotta be kidding me, right?  I immediately emailed the man back, thanked him for the opportunity and told him I’d decline to bid.

Can you just image what a web page of about 350-500 words would sound like if it had the same phrase repeated “not less than 30 times”?  It would sound like a bunch of garbled, repetitive trash.

Copy that ranks high does not – I repeat – does NOT have to follow such “criteria.”  Copy that ranks high does not have to sound like a 10 year old wrote it.  It’s not about volume.  It’s not about how many times you can shove a keyphrase into a page.

This is what gives SEO copywriting a bad name.

Want to learn how to use creativity and style in your keyword copywriting?  Get Karon’s ebook Writing With Keywords.  Simple, clever, legal tactics for writing pages that rank high and still sound natural.

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