Are Your Visitors “Web Adverse?”

Funny how people interpret consumer behavior. Take, for instance, the email I got from a prospect a few weeks ago. His introductory message stated that he needed ultra-short copy because his site visitors were “web adverse.” Curious… I asked him to explain.

He told me that he had a pretty low conversion rate and that the [...]

Google Now Recognizes Synonyms

A couple of weeks ago, in the midst of two posts about technologies used to rank pages and search experiments, Google oh-so-casually announced it would now search for synonyms. Google has had this ability for years, but it required the searcher to insert the tilde (~) symbol before the search query in order to [...]