I have been in love with advertising since I was six years old. I remember watching Saturday morning cartoons and seeing the Frito Bandito on the screen (that ought to “date” me). I looked up at my mom and exclaimed, “I want to do THAT!”
My firm, Marketing Words Copywriting Agency, was founded in 1999 and works with companies large and small to increase conversions and search engine rankings. (Yes, we also do offline copy, too.) Whether you need copywriting services, consulting or reviews, we can deliver.
During that time, I’ve authored and self-published three books & courses including the popular Step-by-Step Copywriting Course (6th Edition). This course makes it easy to master conversion copywriting and SEO copywriting techniques with videos that are simple to understand. Writing With Keywords is in its 4th edition and outlines strategic and natural uses of keyphrases. How to Write Successful PPC Ads, reveals proven, practical methods for crafting PPC ads with high click through rates.
I also teach at Search Engine College and am currently the Copywriting Moderator of both the High Rankings Forum and the Small Business Ideas Forum. I have spoken at Search Engine Strategies, Search Marketing Expo, NAMS and other conferences.
The one thing I’ve discovered over the past 25 years in advertising is that:
Most Buying Decisions Are Emotional –
Your Copy Should Be, Too.
Need copywriting for your company? Let’s talk!