Posts by Copywriter Karon Thackston

For over 25 years, web & SEO copywriter Karon Thackston that created optimized copy and content that has increased conversions & search rankings.

Just How Influential Are You? Take The Quiz – By Sally Hogshead © 2015

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Note From Karon: I saw this blog post and quiz on Sally Hogshead’s Fascination blog where she teaches you how to apply your natural strengths of persuasion. I’m a huge fan (and affiliate) of Sally’s so I asked for permission to reprint this article here for you. This will be especially interesting to those who […]

3 Techniques For Selling More With Fascinating Amazon Book Listings

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While authors are generally focused on writing and selling their books, I want you to wear a different hat for the next few minutes. Instead of approaching book sales from the viewpoint of the author, I want you to pay attention to your own shopping habits when buying books from Amazon.com. As a customer, what […]

Copywriting Shortcuts: Secrets The Pros Use To Get Done Faster With Better Results

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Most people think writing excellent copy is hard. And, when you go about it the way your average person does, it actually is! Professional copywriters, however, have learned a trick or two over the years about how to cut hours off their writing time while getting better results. The shortcuts come in the form of […]

SEO Copywriting Strategies For The New Google Era

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February 23, 2011. April 24, 2012. August 20, 2013. Do you have any idea what happened on these dates in SEO history? Maybe not, but the impact of these three monumental changes have collectively ushered website owners into a new Google era. If you’re still writing SEO copy the way you did in 2010 or […]

Conversion Tricks, Amazon Tips, SEO Updates & More

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Looking for the best articles pertaining to conversions, Amazon FBA, copywriting, SEO and more? This is what I’ve been reading lately. See if these articles help you as much as they’ve helped me. Enjoy! Ecommerce 4 Hidden Tweaks To Turbo Charge Your Ecommerce Store  (Get Elastic Blog) How To Implement Free Shipping Without Going Broke […]

Amazon Crack Down: 5 Things That Could Get Your Products De-Listed

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If there are two things about Amazon Seller Support that hold true it is that (1) they contradict themselves constantly and (2) things are always changing. Case in point; Amazon has (seemingly) ignored certain product-listing practices for years while sellers did pretty much what they wanted. Many had never bothered to search Seller Central for […]

3 Rookie Mistakes Almost Everyone Makes With Social Media

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How many times have you said one of the following about social media? “It’s a waste of time.” “I’ve never gotten a good response from Twitter/Facebook/LinkedIn/Google+/etc.” “I tweet and nobody responds.” You’re not alone. Countless businesspeople struggle with posting on social media, especially when it comes to writing something compelling and meaningful in 140 characters. […]

6 Ways to Rev Up Your Offers

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by Marcia Yudkin A Note From Karon: A few months ago, I posted an article about writing ecommerce product descriptions that referenced a book by Marcia Yudkin called 73 Ways To Describe A Widget. I literally got numerous emails from people thanking me for introducing them to this resource. You’ll be excited to know that […]

The Easiest Way For Authors To Make More Sales On Amazon

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You’ve done it! You’ve published your book (or someone else published it for you) and you’ve listed it on the largest book-selling website on earth: Amazon. One day later; no sales. Two weeks later; no sales. A month later; one sale. What’s going on? If Amazon is all that and more when it comes to […]

Web Page Review: Art Pottery Site Gets Help with SEO, Mobile Design & Copy

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Selling artistic products can be a challenge. Much of what brings a site visitor to the point of purchase is sheer personal taste. That’s what made this particular web page review so interesting. Subscribers of my Marketing Words Newsletter get the chance to enter their sites into a monthly drawing for a review. (Just reply […]