Posts by Copywriter Karon Thackston

For over 25 years, web & SEO copywriter Karon Thackston that created optimized copy and content that has increased conversions & search rankings.

Discover How Others See You (the Good & the Bad) in Less Than 5 Minutes

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I must admit: I’m star struck. I ran across Sally Hogshead about a year or two ago and have gobbled up everything she has to say. I’ve always been fascinated by human behavior so Sally’s first book “Fascinate: Your 7 Triggers to Persuasion and Captivation” naturally caught my attention. (My triggers are prestige and power, […]

5 Tactics for Making More Money from Your Amazon Store

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Even if you’ve only been paying attention halfway, you’ve probably noticed a huge surge in talk about selling on Amazon or a program called Amazon FBA recently. That’s because Amazon gives individuals and companies a massive, global marketplace to sell to with very low entry fees. There’s little wonder that droves of people are rushing […]

Web Page Review: Photographer’s Site Gets Conversion & Copy Suggestions

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Selling artistic products can be a challenge. Much of what brings a site visitor to the point of purchase is sheer personal taste. That’s what made this particular web page review so interesting. Subscribers of my Marketing Words Newsletter get the chance to enter their sites into a monthly drawing for a review. (Just reply […]

Storytelling Techniques that Boost Connections and Conversions

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Truth be told, storytelling isn’t a new marketing technique. It’s been in place for decades. As pointed out in an AdWeek article, “You think you’re being all clever and original with your brand storytelling. In fact, you’re not. From Shakespeare to Spielberg to Soderbergh, there are really only seven different types of stories, an Advertising […]

5 Tips that Boost Sales and Search Rankings for Ecommerce Sites

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I’ve had my fair share of conversations with ecommerce site owners. The two issues that seem to always come up during the course of our discussions are search engine optimization (SEO) and sales. Frankly, some get it and some just don’t. Truthfully, most of what you read online regarding SEO and conversions is outdated misinformation […]

3 Ways Improving Your Copy Can Boost Conversions

Whether you’re looking to rank higher on the search engines or sell more/get more leads, good copy on your site (either spoken or written) play a major role in reaching your goals. Here are 3 specific instances where improving your copy can ultimately boost your conversion rate.

Top 10 Article Roundup for August 6, 2014

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Here’s a list of some of the most interesting articles and videos I’ve found recently. Enjoy! 4 Tips for Creating an Effective Call to Action – Site Tuners The Psychology of Landing Page Videos – Unbounce Persona-lizing the In-Store Retail Experience [Infographic] – Get Elastic Small Tweaks that can Have a Big Impact on Your […]

Are Your Words Killing Your Brand?

While there are hundreds of definitions of the word “brand,” my favorites come from the World English Dictionary. As a noun: “a particular product or a characteristic that serves to identify a particular product.” And as a verb: “to give a product a distinctive identity.” Most of us keep our brands in mind as we […]

5 Google Videos you Should Watch Before you Write Another Word

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The search engines are changing on a regular basis. While information about the changes is made public, frankly most people don’t see it because they are too busy, don’t know where to look or they don’t realize anything new has taken place. While I was on the Google YouTube channel the other day, I found […]

Web Page Review: Web Design Firm Gets SEO/Conversion Pointers

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It was a unique experience for a group of web designers and copywriters to review a site about web design and copywriting. Sometimes it’s easier to spot areas of improvement on other’s sites   The recommendations made for Words & Images could easily be applied to many other types of sites as well so read […]