Posts by Copywriter Karon Thackston

For over 25 years, web & SEO copywriter Karon Thackston that created optimized copy and content that has increased conversions & search rankings.

5 Little-Known Facts About Keywords & Amazon Product Listings That Could Hinder Your Success

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Lately I feel like a broken record. It seems the more people I talk with, the more times I hear, “I didn’t know that” when it comes to keyword-related facts about Amazon product listings. Most people are making this way harder than it has to be. In fact, many are seriously wasting space by not […]

Unlocking The Magic Of Pinterest To Drive Ecommerce Sales This Holiday Season

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Did you know… • 81% of U.S. online consumers say they trust information & advice on Pinterest (BlogHer.com) • The average order placed by Pinterest shoppers is $169, almost double that of Facebook and almost 2.5 times higher than Twitter (RichRelevance) • 69% of online consumers who visit Pinterest have purchased an item they found […]

New Google Updates, Amazon Holiday Sales, Conversion Boosts & More

Looking for the best articles pertaining to conversions, Amazon FBA, copywriting, SEO and more? This is what I’ve been reading lately. See if these articles help you as much as they’ve helped me. Enjoy! SEO New Panda Update Targets Thin Content Google Penguin Algorithm Update Content Quality Score: Google’s Best Kept Secret For Rankings How […]

Ecommerce Product Description Writing Driving You Nuts? Here are 6 Ways To Describe Almost Anything

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There I was – stuck, staring at my computer screen and gritting my teeth. “All these calculators are virtually the same. All calculators add, subtract, divide and multiply.” I huffed, “How am I supposed to write different copy for 25 calculators that are all pretty much identical?” Ever been there? Ever had several catalog or […]

Web Page Review: Nutritional Supplement Site Gets Help with Clarity & Sales

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These days nutritional supplements are a dime a dozen. It seems every company has their own brand of a variety of products. What makes one different/better than the other has to be communicated clearly through design and copy in order to convert visitors into buyers. That’s what the panel focused on when giving advice to […]

3 Attention-Worthy Ideas for Your Next Press Release (and Why they Work so Well)

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Practically everybody has dreams of earning a bit of media coverage and being flooded with business. Unfortunately, that’s easier said than done. The main reason most press releases fail is because they are self-promotional. Promotional copy is the cardinal sin of press releases. Reporters want news, not advertisements, so before you begin to write, pick […]

Discover How Others See You (the Good & the Bad) in Less Than 5 Minutes

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I must admit: I’m star struck. I ran across Sally Hogshead about a year or two ago and have gobbled up everything she has to say. I’ve always been fascinated by human behavior so Sally’s first book “Fascinate: Your 7 Triggers to Persuasion and Captivation” naturally caught my attention. (My triggers are prestige and power, […]

5 Tactics for Making More Money from Your Amazon Store

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Even if you’ve only been paying attention halfway, you’ve probably noticed a huge surge in talk about selling on Amazon or a program called Amazon FBA recently. That’s because Amazon gives individuals and companies a massive, global marketplace to sell to with very low entry fees. There’s little wonder that droves of people are rushing […]

Web Page Review: Photographer’s Site Gets Conversion & Copy Suggestions

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Selling artistic products can be a challenge. Much of what brings a site visitor to the point of purchase is sheer personal taste. That’s what made this particular web page review so interesting. Subscribers of my Marketing Words Newsletter get the chance to enter their sites into a monthly drawing for a review. (Just reply […]

Storytelling Techniques that Boost Connections and Conversions

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Truth be told, storytelling isn’t a new marketing technique. It’s been in place for decades. As pointed out in an AdWeek article, “You think you’re being all clever and original with your brand storytelling. In fact, you’re not. From Shakespeare to Spielberg to Soderbergh, there are really only seven different types of stories, an Advertising […]