Posts by Copywriter Karon Thackston

For over 25 years, web & SEO copywriter Karon Thackston that created optimized copy and content that has increased conversions & search rankings.

5 Google Videos you Should Watch Before you Write Another Word

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The search engines are changing on a regular basis. While information about the changes is made public, frankly most people don’t see it because they are too busy, don’t know where to look or they don’t realize anything new has taken place. While I was on the Google YouTube channel the other day, I found […]

Web Page Review: Web Design Firm Gets SEO/Conversion Pointers

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It was a unique experience for a group of web designers and copywriters to review a site about web design and copywriting. Sometimes it’s easier to spot areas of improvement on other’s sites ;)  The recommendations made for Words & Images could easily be applied to many other types of sites as well so read […]

Are You Still Doing Content Marketing the Old-School Way?

I’ve been getting lots of questions about article marketing that revolve around old-school practices that some people are still using (yikes!). Got 14 minutes? Find out how article marketing morphed into content marketing and the 5 most important things to remember when making the switch. Click here to find out more about the Panda content […]

Web Page Review: Ecommerce Site – Shaver Spares

shaver-spares

After spending some time on the home page of Shaver Spares, the panel came up with several recommendations (individually) to improve the search engine rankings, conversions and overall marketing success of this ecommerce store. If you’re a subscriber of my Marketing Words Newsletter you have the opportunity to submit one page of your site into […]

Are You Asking These Useless Questions about SEO Copywriting?

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The questions seem to repeat themselves: “What ‘killer’ words must I use in my copy?” “How long does my copy need to be?” “What keyword-density ratio do I need to use?” Truth be told, it’s not about any “killer” words, the length of the copy or magic keyword densities. Those things aren’t the problem. The […]

The Curse of Ecommerce Resellers: Lack of Differentiation

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I’ve seen this before with ecommerce copywriting: good traffic, but no sales. Usually, the content is chock-full of keyphrases and sounds stupidly repetitive. The solution: Write natural-sounding, persuasive SEO copy. But this client’s site didn’t fit the stereotype.

Web Page Review: Ecommerce Site – Beacon’s Glow

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After spending some time on the home page of Beacon’s Glow, the panel came up with several recommendations (individually) to improve the search engine rankings, conversions and overall marketing success of this ecommerce store. Subscribers of my Marketing Words Newsletter get the chance to submit one page of their site into a monthly drawing. (Just […]

Are Your Forms Killing Your Lead Generation Efforts?

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Above the fold; in a lightbox; at the end of your blog post; on your landing page. The list of “must-have” opt-in form locations seems to get longer every passing year. In an effort to build your prospect list, you diligently comply. But are all those forms doing their job? Or is poor form design […]

Setting up Joint Ventures Increases Profits

From Coca-Cola to Dell computers, just about every major company in the world has benefited from joint venturing. You can, too! Got six minutes? Find out the up side of JVs and what to look for in a joint venture partner to get maximum success. Send to Kindle

Testing & Tweaking Boost Sales & Save You Money

If you’re one of those people who is “not into testing,” you’re missing out on a lot of information that could make you more sales, reduce expenses and boost your business in ways you haven’t thought about. Contrary to popular belief, basic testing doesn’t have to be hard. Even simple measures can pay off big […]