Posts by Copywriter Karon Thackston

For over 25 years, web & SEO copywriter Karon Thackston that created optimized copy and content that has increased conversions & search rankings.

Storytelling Techniques that Boost Connections and Conversions

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Truth be told, storytelling isn’t a new marketing technique. It’s been in place for decades. As pointed out in an AdWeek article, “You think you’re being all clever and original with your brand storytelling. In fact, you’re not. From Shakespeare to Spielberg to Soderbergh, there are really only seven different types of stories, an Advertising […]

5 Tips that Boost Sales and Search Rankings for Ecommerce Sites

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I’ve had my fair share of conversations with ecommerce site owners. The two issues that seem to always come up during the course of our discussions are search engine optimization (SEO) and sales. Frankly, some get it and some just don’t. Truthfully, most of what you read online regarding SEO and conversions is outdated misinformation […]

3 Ways Improving Your Copy Can Boost Conversions

Whether you’re looking to rank higher on the search engines or sell more/get more leads, good copy on your site (either spoken or written) play a major role in reaching your goals. Here are 3 specific instances where improving your copy can ultimately boost your conversion rate.

Top 10 Article Roundup for August 6, 2014

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Here’s a list of some of the most interesting articles and videos I’ve found recently. Enjoy! 4 Tips for Creating an Effective Call to Action – Site Tuners The Psychology of Landing Page Videos – Unbounce Persona-lizing the In-Store Retail Experience [Infographic] – Get Elastic Small Tweaks that can Have a Big Impact on Your […]

Are Your Words Killing Your Brand?

While there are hundreds of definitions of the word “brand,” my favorites come from the World English Dictionary. As a noun: “a particular product or a characteristic that serves to identify a particular product.” And as a verb: “to give a product a distinctive identity.” Most of us keep our brands in mind as we […]

5 Google Videos you Should Watch Before you Write Another Word

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The search engines are changing on a regular basis. While information about the changes is made public, frankly most people don’t see it because they are too busy, don’t know where to look or they don’t realize anything new has taken place. While I was on the Google YouTube channel the other day, I found […]

Web Page Review: Web Design Firm Gets SEO/Conversion Pointers

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It was a unique experience for a group of web designers and copywriters to review a site about web design and copywriting. Sometimes it’s easier to spot areas of improvement on other’s sites ;)  The recommendations made for Words & Images could easily be applied to many other types of sites as well so read […]

Are You Still Doing Content Marketing the Old-School Way?

I’ve been getting lots of questions about article marketing that revolve around old-school practices that some people are still using (yikes!). Got 14 minutes? Find out how article marketing morphed into content marketing and the 5 most important things to remember when making the switch. Click here to find out more about the Panda content […]

Top 10 Article Roundup for July 2, 2014

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I’m regularly asked what blogs and newsletters I read so here’s a list of some of the articles and videos I’ve found interesting and helpful over the last week. Enjoy! If you’re in the US, I hope you have an awesome 4th of July holiday this weekend. I will! Six Steps for Writing Simple Copy […]

Web Page Review: Ecommerce Site – Shaver Spares

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After spending some time on the home page of Shaver Spares, the panel came up with several recommendations (individually) to improve the search engine rankings, conversions and overall marketing success of this ecommerce store. If you’re a subscriber of my Marketing Words Newsletter you have the opportunity to submit one page of your site into […]