Posts by Copywriter Karon Thackston

For over 25 years, web & SEO copywriter Karon Thackston that created optimized copy and content that has increased conversions & search rankings.

Conversion Tricks, Amazon Tips, SEO Updates & More

Looking for the best articles pertaining to conversions, Amazon FBA, copywriting, SEO and more? This is what I’ve been reading lately. See if these articles help you as much as they’ve helped me. Enjoy! SEO The Quality Update: Google Confirms Changing How Quality Is Assessed, Resulting In Rankings Shake-Up (Search Engine Land) How Google May […]

Determining Your Target Audience and Delivering What They Want

TargetAudience

Building an email list. Promoting your ecommerce store. Branding your B2B service company. Selling products on Amazon. Regardless of what you’re doing online, the foundation of your success will be in your ability to determine what your target customers want and how best to give it to them. Sound easy? From my experience, this is […]

5 Tips that Boost Sales and Search Rankings for Ecommerce Sites

iphone-cart

I’ve had my fair share of conversations with ecommerce site owners. The two issues that seem to always come up during the course of our discussions are search engine optimization (SEO) and sales. Frankly, some get it and some just don’t. Truthfully, most of what you read online regarding SEO and conversions is outdated misinformation […]

Amazon Rolls Out A New Product Page Design

amazon-product

Looks like Amazon has been tinkering with its page layout. In a few, select categories, the page design is drastically different. See what’s change and where.      Send to Kindle

Conversion Tricks, Amazon Tips, SEO Updates & More

Looking for the best articles pertaining to conversions, Amazon FBA, copywriting, SEO and more? This is what I’ve been reading lately. See if these articles help you as much as they’ve helped me. Enjoy! Selling On Amazon 6 Tips For Winning The Amazon Buy Box (Free ebook) (Channel Advisor) 7 Ways To Get Kicked Off […]

3 Tiny Words That Add Mystique to Your Social Posts, Blog Post Titles, Headlines & More

marshmallow-man-top-secret

What gets people’s interest?  I’ve been reading Sally Hogshead’s book “Fascinate: Your 7 Triggers to Persuasion and Captivation” and it has been very enlightening.  What gets (and keeps) people’s attention is fascination. Sally walks through 7 forms of fascination that intrigue individuals for one reason or another. One of the 7 is mystique.  Typically, mystique […]

Amazon Webstores Are Closing: Now What Do You Do?

amazon-webstore-shutdown

Amazon recently announced it will be closing its ecommerce platform: Amazon Webstore. Existing users have been given until July 2016 to close up their shops and find somewhere else to go. That’s sent countless Amazon sellers into a panic wondering what to do next. I had an occasion to talk with the good folks at […]

Landing Page Review: Innovative Laptop Charger Pre-Launch

dart

Anytime you bring something new to the marketplace, a good bit of educating is required. Whether it’s a completely new development or you’ve built a better mousetrap, as FINsix did, clarity is the key to conversions, as you’re about to see. Want one of your web pages to be reviewed? Subscribers of the Marketing Words […]

Conversion Tricks, Amazon Tips, SEO Updates & More

Looking for the best articles pertaining to conversions, Amazon FBA, copywriting, SEO and more? This is what I’ve been reading lately. See if these articles help you as much as they’ve helped me. Enjoy! SEO Is Your WordPress Website Ready For Google’s Next Update? (Marketing Words) 3 Ninja Ways To Boost Your Category Page SEO […]

How to Use Facebook Ads to Build Your List – Doable 23

We’ve talked a lot on the Marketing Words Blog about writing short copy like Facebook posts & ads, AdWords ads, tweets, etc. But, unless you know how to navigate the backend of the system you’re using, it’s hard to get good results. My guest today – Stacey Myers – will walk you through the basics […]