Posts by Copywriter Karon Thackston

For over 25 years, web & SEO copywriter Karon Thackston that created optimized copy and content that has increased conversions & search rankings.

6 Ways to Rev Up Your Offers

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by Marcia Yudkin A Note From Karon: A few months ago, I posted an article about writing ecommerce product descriptions that referenced a book by Marcia Yudkin called 73 Ways To Describe A Widget. I literally got numerous emails from people thanking me for introducing them to this resource. You’ll be excited to know that […]

The Easiest Way For Authors To Make More Sales On Amazon

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You’ve done it! You’ve published your book (or someone else published it for you) and you’ve listed it on the largest book-selling website on earth: Amazon. One day later; no sales. Two weeks later; no sales. A month later; one sale. What’s going on? If Amazon is all that and more when it comes to […]

Web Page Review: Art Pottery Site Gets Help with SEO, Mobile Design & Copy

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Selling artistic products can be a challenge. Much of what brings a site visitor to the point of purchase is sheer personal taste. That’s what made this particular web page review so interesting. Subscribers of my Marketing Words Newsletter get the chance to enter their sites into a monthly drawing for a review. (Just reply […]

14 Most Popular Blog Posts of 2014

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From ecommerce to landing pages and Amazon to SEO, the Marketing Words Newsletter has brought you a wide range of topics over the last 12 months. We help you convert better, rank higher and make more sales. The numbers have clearly shown that you’ve had some favorites so I’m bringing you the 14 most popular […]

Top 10 Must-Have Resources for Conversions & Rankings in 2015

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If your 2015 goals include improving search engine rankings and conversions/sales, you’ll want to make sure you have the following resources in your arsenal. These are the same tools I use to get exceptional results for my own company and my clients. Here’s to a prosperous and profitable New Year! Easy Redirect Script – Are […]

An Introvert’s Guide to Feeling More Fascinating

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When I read this true story from Sally Hogshead’s How to Fascinate team, I knew it was something I wanted to share with you. As marketers, we often feel we have to be outrageously forward in order to succeed. That’s simply not so. In an effort to help introverts see their enormous value, I bring […]

6 Major Brands that Need a PPC Message Matching Overhaul

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When searching online, I constantly find myself shaking my head and chuckling at the major brands who suffer from PPC message mismatch. If there’s one thing that has held true for pay-per-click (PPC) ads since their inception, it’s that the focus has to be laser tight. Any wiggle room typically results in confused customers who […]

Bringing Back “Un-loyal” Customers Through Email Marketing

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From Karon: It’s a rare occasion when I allow a guest to post to the Marketing Words blog. Truthfully, most people who ask simply don’t have anything original to say. I am pleased, however, to say that marketing/user experience expert Holly Cordner is the exception. Pay attention folks. Holly can help you get your email […]

Amazon Bundling Strategies For Greater Profits This Holiday Season

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With the Amazon marketplace getting more crowded by the day, finding ways to separate yourself from the legions of other sellers can be a bit frustrating. Frequently, people think of private labeling products and that’s certainly a great way to go. This strategy will take some time and a bit of cash, however. If you’re […]

Branding Yourself in 3 Words or Less

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From over 25 years of experience in marketing, copywriting, conversions and online business, I can easily tell you that one of the most difficult tasks for people when it comes to marketing is defining their differences. In fact, at Marketing Words, we have a questionnaire all new clients are asked to complete. Among others, it […]