Posts by Copywriter Karon Thackston

For over 25 years, web & SEO copywriter Karon Thackston that created optimized copy and content that has increased conversions & search rankings.

Conversion Tricks, Amazon Tips, SEO Updates & More

Looking for the best articles pertaining to conversions, Amazon FBA, copywriting, SEO and more? This is what I’ve been reading lately. See if these articles help you as much as they’ve helped me. Enjoy!     SEO YouTube Ranking Factors: Getting Ranked In The Second Largest Search Engine  (Search Engine Land) The Future of SEO: […]

Is Amazon Mobile Ruining Your Conversion Rate?

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Here’s a statistic you might find shocking. Tech Crunch, Internet Retailer, Fortune, Marketing Land and many others have reported that over 60% of Amazon’s holiday shoppers used mobile devices. That’s a lot of people using the Amazon app or Amazon.com website on smartphones or tablets. As a seller, this is huge because customers don’t interact […]

3 Landing Page Mistakes Guaranteed to Kill Your Conversion Rate

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Ask 10 people what a landing page is and you’ll get 10 different answers.  Landing pages are one of the most misunderstood concepts in online marketing that I’ve ever seen.  No wonder these three newbie mistakes keep popping up so regularly on the landing pages I critique. What Is a Landing Page? How do you […]

Conversion Tricks, Amazon Tips, SEO Updates & More

Looking for the best articles pertaining to conversions, Amazon FBA, copywriting, SEO and more? This is what I’ve been reading lately. See if these articles help you as much as they’ve helped me. Enjoy! SEO How to Estimate the Total Volume and Value of Keywords in a Given Market or Niche – Whiteboard Friday  (Moz) […]

Landing Page Review: Helping the Flow of Bliss Wine Imports

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When it comes to ecommerce websites, driving traffic to your site and directing its flow within your pages is critical to your success. These are just two of the elements we draw attention to in this website review. Want one of your web pages to be reviewed? Subscribers of the Marketing Words Newsletter are eligible […]

Not on Instagram? You’re Missing Out on 300 Million Customers (and Growing!)

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What? Another social media site? It’s getting to the point where it’s hard to keep up. That’s exactly what I thought when Sarah Davidson and I were discussing an upcoming, free webinar she will be presenting to my followers on the magic of Instagram. After hearing what she had to say and doing a little […]

Amazon Changes Title Character Counts & Rules For Kitchen Sellers

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Did you know that … • Amazon has an extensive list of do’s and don’ts when it comes to creating product listings? • Amazon does not apply the same restrictions to every category? • Amazon provides Style Guides (also called Inventory Templates) that outline the specifics of what you can and can’t do when writing […]

3 Deadly (and Common) Mistakes Sellers Make With Their Amazon Listings

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You only have to write so many product listings before you start to see a pattern. That’s how it has been at Marketing Words over the last few years. I thought it would be helpful to outline some of the most common (and crippling) mistakes we’ve seen when it comes to writing your listing and […]

Conversion Tricks, Amazon Tips, SEO Updates & More

Looking for the best articles pertaining to conversions, Amazon FBA, copywriting, SEO and more? This is what I’ve been reading lately. See if these articles help you as much as they’ve helped me. Enjoy! SEO The Quality Update: Google Confirms Changing How Quality Is Assessed, Resulting In Rankings Shake-Up (Search Engine Land) How Google May […]

Determining Your Target Audience and Delivering What They Want

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Building an email list. Promoting your ecommerce store. Branding your B2B service company. Selling products on Amazon. Regardless of what you’re doing online, the foundation of your success will be in your ability to determine what your target customers want and how best to give it to them. Sound easy? From my experience, this is […]