Posts by Copywriter Karon Thackston

For over 25 years, web & SEO copywriter Karon Thackston that created optimized copy and content that has increased conversions & search rankings.

Landing Page Review: Helping the Flow of Bliss Wine Imports

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When it comes to ecommerce websites, driving traffic to your site and directing its flow within your pages is critical to your success. These are just two of the elements we draw attention to in this website review. Want one of your web pages to be reviewed? Subscribers of the Marketing Words Newsletter are eligible […]

Not on Instagram? You’re Missing Out on 300 Million Customers (and Growing!)

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What? Another social media site? It’s getting to the point where it’s hard to keep up. That’s exactly what I thought when Sarah Davidson and I were discussing an upcoming, free webinar she will be presenting to my followers on the magic of Instagram. After hearing what she had to say and doing a little […]

Amazon Changes Title Character Counts & Rules For Kitchen Sellers

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Did you know that … • Amazon has an extensive list of do’s and don’ts when it comes to creating product listings? • Amazon does not apply the same restrictions to every category? • Amazon provides Style Guides (also called Inventory Templates) that outline the specifics of what you can and can’t do when writing […]

3 Deadly (and Common) Mistakes Sellers Make With Their Amazon Listings

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You only have to write so many product listings before you start to see a pattern. That’s how it has been at Marketing Words over the last few years. I thought it would be helpful to outline some of the most common (and crippling) mistakes we’ve seen when it comes to writing your listing and […]

Conversion Tricks, Amazon Tips, SEO Updates & More

Looking for the best articles pertaining to conversions, Amazon FBA, copywriting, SEO and more? This is what I’ve been reading lately. See if these articles help you as much as they’ve helped me. Enjoy! SEO The Quality Update: Google Confirms Changing How Quality Is Assessed, Resulting In Rankings Shake-Up (Search Engine Land) How Google May […]

Determining Your Target Audience and Delivering What They Want

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Building an email list. Promoting your ecommerce store. Branding your B2B service company. Selling products on Amazon. Regardless of what you’re doing online, the foundation of your success will be in your ability to determine what your target customers want and how best to give it to them. Sound easy? From my experience, this is […]

5 Tips that Boost Sales and Search Rankings for Ecommerce Sites

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I’ve had my fair share of conversations with ecommerce site owners. The two issues that seem to always come up during the course of our discussions are search engine optimization (SEO) and sales. Frankly, some get it and some just don’t. Truthfully, most of what you read online regarding SEO and conversions is outdated misinformation […]

Amazon Rolls Out A New Product Page Design

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Looks like Amazon has been tinkering with its page layout. In a few, select categories, the page design is drastically different. See what’s change and where.      Send to Kindle

Conversion Tricks, Amazon Tips, SEO Updates & More

Looking for the best articles pertaining to conversions, Amazon FBA, copywriting, SEO and more? This is what I’ve been reading lately. See if these articles help you as much as they’ve helped me. Enjoy! Selling On Amazon 6 Tips For Winning The Amazon Buy Box (Free ebook) (Channel Advisor) 7 Ways To Get Kicked Off […]

3 Tiny Words That Add Mystique to Your Social Posts, Blog Post Titles, Headlines & More

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What gets people’s interest?  I’ve been reading Sally Hogshead’s book “Fascinate: Your 7 Triggers to Persuasion and Captivation” and it has been very enlightening.  What gets (and keeps) people’s attention is fascination. Sally walks through 7 forms of fascination that intrigue individuals for one reason or another. One of the 7 is mystique.  Typically, mystique […]