Posts by Copywriter Karon Thackston

For over 25 years, web & SEO copywriter Karon Thackston that created optimized copy and content that has increased conversions & search rankings.

An Introvert’s Guide to Feeling More Fascinating

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When I read this true story from Sally Hogshead’s How to Fascinate team, I knew it was something I wanted to share with you. As marketers, we often feel we have to be outrageously forward in order to succeed. That’s simply not so. In an effort to help introverts see their enormous value, I bring […]

6 Major Brands that Need a PPC Message Matching Overhaul

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When searching online, I constantly find myself shaking my head and chuckling at the major brands who suffer from PPC message mismatch. If there’s one thing that has held true for pay-per-click (PPC) ads since their inception, it’s that the focus has to be laser tight. Any wiggle room typically results in confused customers who […]

Bringing Back “Un-loyal” Customers Through Email Marketing

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From Karon: It’s a rare occasion when I allow a guest to post to the Marketing Words blog. Truthfully, most people who ask simply don’t have anything original to say. I am pleased, however, to say that marketing/user experience expert Holly Cordner is the exception. Pay attention folks. Holly can help you get your email […]

Amazon Bundling Strategies For Greater Profits This Holiday Season

A Genuine Box of used items ready for a garage sale, Yard Sale,

With the Amazon marketplace getting more crowded by the day, finding ways to separate yourself from the legions of other sellers can be a bit frustrating. Frequently, people think of private labeling products and that’s certainly a great way to go. This strategy will take some time and a bit of cash, however. If you’re […]

Branding Yourself in 3 Words or Less

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From over 25 years of experience in marketing, copywriting, conversions and online business, I can easily tell you that one of the most difficult tasks for people when it comes to marketing is defining their differences. In fact, at Marketing Words, we have a questionnaire all new clients are asked to complete. Among others, it […]

Conversion Tricks, Amazon Tips, SEO Goodness & More

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Looking for the best articles pertaining to conversions, Amazon FBA, copywriting, SEO and more? This is what I’ve been reading lately. See if these articles help you as much as they’ve helped me. Enjoy! SEO Google Rewrites Quality-Rating Guide: What You Need To Know (The SEM Post) Google How To Snippets And Cooking With Semantics […]

Web Page Review: Public Library Faces Above-The-Fold Issues

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Sometimes we tend to view our own websites as if everyone who visits will understand what we’ve done and how to find what they need. As this local, public library finds out, taking into consideration who your audience is, what they want and where you position your information can be paramount. Would you like a […]

5 Little-Known Facts About Keywords & Amazon Product Listings That Could Hinder Your Success

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Lately I feel like a broken record. It seems the more people I talk with, the more times I hear, “I didn’t know that” when it comes to keyword-related facts about Amazon product listings. Most people are making this way harder than it has to be. In fact, many are seriously wasting space by not […]

Unlocking The Magic Of Pinterest To Drive Ecommerce Sales This Holiday Season

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Did you know… • 81% of U.S. online consumers say they trust information & advice on Pinterest (BlogHer.com) • The average order placed by Pinterest shoppers is $169, almost double that of Facebook and almost 2.5 times higher than Twitter (RichRelevance) • 69% of online consumers who visit Pinterest have purchased an item they found […]

New Google Updates, Amazon Holiday Sales, Conversion Boosts & More

Looking for the best articles pertaining to conversions, Amazon FBA, copywriting, SEO and more? This is what I’ve been reading lately. See if these articles help you as much as they’ve helped me. Enjoy! SEO New Panda Update Targets Thin Content Google Penguin Algorithm Update Content Quality Score: Google’s Best Kept Secret For Rankings How […]