Since the initial launch of Google’s Panda update in 2011, the “Q” word has become commonplace in SEO, copywriting and content marketing circles. We should have been paying attention to quality from the beginning (who wants to be known for publishing junk?). Now, more than ever, it appears Google is looking to our visitors to [...]
“How long should my pages/copy be?” It has to be one of the first questions I get about landing page creation and writing copy. There are landing pages in all shapes and sizes from ultra-short to super-long. So, which is best for your product/service? The answer to that is multi-part. You have to look at [...]
When you’re writing with keywords, you really have to think outside the box. We typically get stuck and have tunnel vision when we write SEO copy and it sounds forced and stiff. The keywords get inserted the same way over and over. But there are so many different methods (like the one listed here) for using search terms when you write.
From the early days of search engine optimization, keywords and content have always been vital to achieving your goals. Starting back in the days when we used to shove every slightly relevant keyword into our META tags, it has been obvious that search engines love text. The more complex and sophisticated the engines have gotten [...]
If you own an ecommerce site, you’ll want to pick up a copy of my “Ecommerce Copywriting” ebook (published by Wordtracker). It will walk you through how to use category and other pages as landing pages (among many other things!). If you found this post valuable, others might, too. Please share (below) on your favorite [...]
About once a month, my team of experts and I get together and thoroughly pick apart a web page from one of my Marketing Words Newsletter subscribers. (With the site owner’s permission (and blessing), of course.) The goal is to offer extensive ways to improve rankings and conversions. During the process, you can also look [...]
Here’s the Problem/Solution/Proof video I mentioned when reviewing the Franken Signs copy. If you found this post valuable, others might, too. Please share (below) on your favorite social media sites. Thanks!
Why is it that some people are wildly and effortlessly successful at different aspects of marketing while others have to fight for every inch of ground they gain? Could it be that the phrase “natural-born __________” applies to the various elements of online marketing just like everything else? As someone who is fascinated by consumer [...]
If you found this post valuable, others might, too. Please share (below) on your favorite social media sites. Thanks!