Posts by Copywriter Karon Thackston

For over 25 years, web & SEO copywriter Karon Thackston that created optimized copy and content that has increased conversions & search rankings.

3 Tiny Words That Add Mystique to Your Social Posts, Blog Post Titles, Headlines & More

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What gets people’s interest?  I’ve been reading Sally Hogshead’s book “Fascinate: Your 7 Triggers to Persuasion and Captivation” and it has been very enlightening.  What gets (and keeps) people’s attention is fascination. Sally walks through 7 forms of fascination that intrigue individuals for one reason or another. One of the 7 is mystique.  Typically, mystique […]

Amazon Webstores Are Closing: Now What Do You Do?

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Amazon recently announced it will be closing its ecommerce platform: Amazon Webstore. Existing users have been given until July 2016 to close up their shops and find somewhere else to go. That’s sent countless Amazon sellers into a panic wondering what to do next. I had an occasion to talk with the good folks at […]

Landing Page Review: Innovative Laptop Charger Pre-Launch

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Anytime you bring something new to the marketplace, a good bit of educating is required. Whether it’s a completely new development or you’ve built a better mousetrap, as FINsix did, clarity is the key to conversions, as you’re about to see. Want one of your web pages to be reviewed? Subscribers of the Marketing Words […]

Conversion Tricks, Amazon Tips, SEO Updates & More

Looking for the best articles pertaining to conversions, Amazon FBA, copywriting, SEO and more? This is what I’ve been reading lately. See if these articles help you as much as they’ve helped me. Enjoy! SEO Is Your WordPress Website Ready For Google’s Next Update? (Marketing Words) 3 Ninja Ways To Boost Your Category Page SEO […]

How to Use Facebook Ads to Build Your List – Doable 23

We’ve talked a lot on the Marketing Words Blog about writing short copy like Facebook posts & ads, AdWords ads, tweets, etc. But, unless you know how to navigate the backend of the system you’re using, it’s hard to get good results. My guest today – Stacey Myers – will walk you through the basics […]

Combat Amazon’s Latest Fee Increases With Higher Conversions

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If you’re an FBA seller, chances are good that your discussions have turned to the fee increase that Amazon announced several weeks ago. In an online document entitled U.S. Fulfillment by Amazon Fee Changes 2015, Amazon rolled out its updates for various fees for 2015. You’ll see that the fees are grouped according to: • […]

Is Your WordPress Website Ready For Google’s Next Update?

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Marketing Words provides copy and content designed to boost conversions, search rankings and sales. We don’t handle design issues. So why do I have a guest post from a design expert on my blog? Because Google’s mobile update is serious business that could potentially cause a lot of websites some very unexpected problems as of […]

How To Translate The Customer Journey Into A Proven Marketing Funnel

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There are two critical mistakes I find most marketers make across the board. The first is not thoroughly studying and understanding their target market. The second stems from the first: not communicating with their prospects and clients effectively through their marketing. Customer journey mapping is the ideal solution to both the above issues. What’s more, […]

Just How Influential Are You? Take The Quiz – By Sally Hogshead © 2015

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Note From Karon: I saw this blog post and quiz on Sally Hogshead’s Fascination blog where she teaches you how to apply your natural strengths of persuasion. I’m a huge fan (and affiliate) of Sally’s so I asked for permission to reprint this article here for you. This will be especially interesting to those who […]

Conversion Tricks, Amazon Tips, SEO Updates & More

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Looking for the best articles pertaining to conversions, Amazon FBA, copywriting, SEO and more? This is what I’ve been reading lately. See if these articles help you as much as they’ve helped me. Enjoy! Conversions Why Your Visitors are Ignoring You: Personas vs. Demographics (Conversion Scientist) Eliminate Dead Ends to Grow Ecommerce Conversions (Practical Ecommerce) […]