Posts by Copywriter Karon Thackston

For over 25 years, web & SEO copywriter Karon Thackston that created optimized copy and content that has increased conversions & search rankings.

Conversion Tricks, Amazon Tips, SEO Updates & More

Looking for the best articles pertaining to conversions, Amazon FBA, copywriting, SEO and more? This is what I’ve been reading lately. See if these articles help you as much as they’ve helped me. Enjoy! SEO Is Your WordPress Website Ready For Google’s Next Update? (Marketing Words) 3 Ninja Ways To Boost Your Category Page SEO […]

How to Use Facebook Ads to Build Your List – Doable 23

We’ve talked a lot on the Marketing Words Blog about writing short copy like Facebook posts & ads, AdWords ads, tweets, etc. But, unless you know how to navigate the backend of the system you’re using, it’s hard to get good results. My guest today – Stacey Myers – will walk you through the basics […]

Combat Amazon’s Latest Fee Increases With Higher Conversions

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If you’re an FBA seller, chances are good that your discussions have turned to the fee increase that Amazon announced several weeks ago. In an online document entitled U.S. Fulfillment by Amazon Fee Changes 2015, Amazon rolled out its updates for various fees for 2015. You’ll see that the fees are grouped according to: • […]

Is Your WordPress Website Ready For Google’s Next Update?

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Marketing Words provides copy and content designed to boost conversions, search rankings and sales. We don’t handle design issues. So why do I have a guest post from a design expert on my blog? Because Google’s mobile update is serious business that could potentially cause a lot of websites some very unexpected problems as of […]

How To Translate The Customer Journey Into A Proven Marketing Funnel

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There are two critical mistakes I find most marketers make across the board. The first is not thoroughly studying and understanding their target market. The second stems from the first: not communicating with their prospects and clients effectively through their marketing. Customer journey mapping is the ideal solution to both the above issues. What’s more, […]

Just How Influential Are You? Take The Quiz – By Sally Hogshead © 2015

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Note From Karon: I saw this blog post and quiz on Sally Hogshead’s Fascination blog where she teaches you how to apply your natural strengths of persuasion. I’m a huge fan (and affiliate) of Sally’s so I asked for permission to reprint this article here for you. This will be especially interesting to those who […]

Conversion Tricks, Amazon Tips, SEO Updates & More

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Looking for the best articles pertaining to conversions, Amazon FBA, copywriting, SEO and more? This is what I’ve been reading lately. See if these articles help you as much as they’ve helped me. Enjoy! Conversions Why Your Visitors are Ignoring You: Personas vs. Demographics (Conversion Scientist) Eliminate Dead Ends to Grow Ecommerce Conversions (Practical Ecommerce) […]

3 Techniques For Selling More With Fascinating Amazon Book Listings

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While authors are generally focused on writing and selling their books, I want you to wear a different hat for the next few minutes. Instead of approaching book sales from the viewpoint of the author, I want you to pay attention to your own shopping habits when buying books from Amazon.com. As a customer, what […]

Copywriting Shortcuts: Secrets The Pros Use To Get Done Faster With Better Results

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Most people think writing excellent copy is hard. And, when you go about it the way your average person does, it actually is! Professional copywriters, however, have learned a trick or two over the years about how to cut hours off their writing time while getting better results. The shortcuts come in the form of […]

SEO Copywriting Strategies For The New Google Era

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February 23, 2011. April 24, 2012. August 20, 2013. Do you have any idea what happened on these dates in SEO history? Maybe not, but the impact of these three monumental changes have collectively ushered website owners into a new Google era. If you’re still writing SEO copy the way you did in 2010 or […]