Build Curiosity When Writing Tweets, Headlines & More Using These 2 Savvy Techniques

You would think that writing short copy like tweets, headlines, bullet points and more would be easy. I mean, it’s just a tiny bit of text so what could be so hard?

That IS why it’s so hard 🙂 The ultra-limited space means much more thought has to go into these tidbits than with copy that has no restrictions.

There is no room for error… either the copy works or it doesn’t. One of the biggest reasons short copy fails is because it doesn’t generate curiosity. After reading the tweet, headline, etc., nobody is compelled to read more.


Tired of struggling to write captivating tweets,
headlines, email subjects, bullet points and more?
Click here for a quick, sure-fire fix!

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About Karon Thackston

For over 25 years, web & SEO copywriter Karon Thackston has created optimized copy and content that has increased conversions & search rankings. Find out more about Karon on Google+.


  1. As always, Karon, a video worth watching. Thanks for the tips and suggestions. I guess that besides tweets and email subject lines, this could also apply to blog post titles, press releases. etc.

  2. Yes ma’am! Titles, headlines, email subject lines, search engine title tags, bullet points… any type of short copy.
    Karon Thackston recently posted..My New Year’s Revolution: Intentional MarketingMy Profile

  3. Hi Karon, I came across this post almost by accident, but am glad I did! How helpful!

    I hope you don’t mind that I included the link to this post over at my place and have subscribed so I am sure to learn more as you shed light on things.

    Excellent post – looking forward to the next!
    Phil –
    Phil recently posted..Writing short-copy? You need to see this!My Profile

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