You would think that writing short copy like tweets, headlines, bullet points and more would be easy. I mean, it’s just a tiny bit of text so what could be so hard?
That IS why it’s so hard 🙂 The ultra-limited space means much more thought has to go into these tidbits than with copy that has no restrictions.
There is no room for error… either the copy works or it doesn’t. One of the biggest reasons short copy fails is because it doesn’t generate curiosity. After reading the tweet, headline, etc., nobody is compelled to read more.