Linda Bustos at the Get Elastic ecommerce blog had a great post on using canned product descriptions on your website. “Canned” copy is that which has been pre-written and distributed to a great deal of webmasters, such as affiliates. Everybody uses the same, exact product descriptions. Never a good idea.
Linda does an excellent job of pointing out why this can be harmful to your search engine rankings while also offering a few clever ideas for overcoming the problem. She echos advice I’ve been handing out for years: Read customer testimonials and reviews, and pay particular attention to the negative ones.
Linda gives good sources that are helpful in developing original content so that you can obtain high rankings for your ecommerce site.
If you’re in the ecommerce biz, I’d suggest you subscribe to the Get Elastic blog. I did! From what I’ve read so far, Linda seems to give good solid advice while squelching many of the common rumors about online business.