Are You Speaking Your Target Customers’ Language?

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When you incorporate exactly what your target audience wants into your copy, you speak their exact language. They can’t help but connect with this copy because it gives them exactly what they wanted.

Professional Tips for Accurate Keyword Research, Analysis and Selection

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Aiming strictly for the highest search-count terms will lead you astray almost every time. When you give due consideration to all the pieces of the puzzle, you stand a better chance of creating a final list of keywords for each web page that work to bring in qualified traffic at the right point in the buying process.

SEO Copywriting Q&A with Karon Thackston

Karon Thackston answers questions about using keywords in ALT tags, which pictures work best with copy/content and whether the keyword META tag is actually as dead as people say.

3 Things that Can Kill Conversions (besides your copy)

Think a lack of sales immediately means you have bad copy? Nah! Low conversions can be caused by all sorts of things (besides copywriting). Here are 3 of the worst offenders…

SEO Copywriting for Bullet Lists

With all the new copywriting rules since the Penguin and Panda updates, should you be changing the way you write your bullet lists? I answer a question from one reader and give you a couple of tips in this short video.

3 Ways Improving Your Copy Can Boost Conversions

Whether you’re looking to rank higher on the search engines or sell more/get more leads, good copy on your site (either spoken or written) play a major role in reaching your goals. Here are 3 specific instances where improving your copy can ultimately boost your conversion rate.

How Infomercial Techniques Can Boost Your Conversion Rate (regardless of your industry)

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If you analyze the infomercial formula, you can easily see that it would work for practically any product or service in any industry to boost your conversion rate.

The Easiest & Most Valuable Way to Improve Conversions

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According to Econsultancy, one of the easiest and most valuable ways to achieve desired conversion rates is with copy optimization. Find out what it takes to succeed.

Website Copywriting Tips (Headlines) with Karon Thackston

What better way to judge the power of the above-the-fold section of your website than by critiquing postcards? Follow me as I give my opinion about the headlines and offers on these promo mailers and how you can apply these ideas to your website. Send to Kindle

When to Avoid Using “You” in Your Copy

By Karon Thackston © 2012, All Rights Reserved It’s a mainstay in copywriting tutorials and a fundamental practice that professionals preach constantly. “Always use ‘you’ far more than you use ‘we, us or our’ in your copy.” But this long-standing principle doesn’t hold true 100% of the time. There are times when using “you” in […]