When you incorporate exactly what your target audience wants into your copy, you speak their exact language. They can’t help but connect with this copy because it gives them exactly what they wanted.
Aiming strictly for the highest search-count terms will lead you astray almost every time. When you give due consideration to all the pieces of the puzzle, you stand a better chance of creating a final list of keywords for each web page that work to bring in qualified traffic at the right point in the buying process.
Karon Thackston answers questions about using keywords in ALT tags, which pictures work best with copy/content and whether the keyword META tag is actually as dead as people say.
Think a lack of sales immediately means you have bad copy? Nah! Low conversions can be caused by all sorts of things (besides copywriting). Here are 3 of the worst offenders…
With all the new copywriting rules since the Penguin and Panda updates, should you be changing the way you write your bullet lists? I answer a question from one reader and give you a couple of tips in this short video.
What better way to judge the power of the above-the-fold section of your website than by critiquing postcards? Follow me as I give my opinion about the headlines and offers on these promo mailers and how you can apply these ideas to your website. Send to Kindle
By Karon Thackston © 2012, All Rights Reserved It’s a mainstay in copywriting tutorials and a fundamental practice that professionals preach constantly. “Always use ‘you’ far more than you use ‘we, us or our’ in your copy.” But this long-standing principle doesn’t hold true 100% of the time. There are times when using “you” in […]
Find out what 3 things the ad agencies in the TV show “The Pitch” do with every client so you can do them for better results, too. Send to Kindle