Karon Thackston answers questions about using keywords in ALT tags, which pictures work best with copy/content and whether the keyword META tag is actually as dead as people say.
Think a lack of sales immediately means you have bad copy? Nah! Low conversions can be caused by all sorts of things (besides copywriting). Here are 3 of the worst offenders…
With all the new copywriting rules since the Penguin and Panda updates, should you be changing the way you write your bullet lists? I answer a question from one reader and give you a couple of tips in this short video.
Whether you’re looking to rank higher on the search engines or sell more/get more leads, good copy on your site (either spoken or written) play a major role in reaching your goals. Here are 3 specific instances where improving your copy can ultimately boost your conversion rate.
What better way to judge the power of the above-the-fold section of your website than by critiquing postcards? Follow me as I give my opinion about the headlines and offers on these promo mailers and how you can apply these ideas to your website.
By Karon Thackston © 2012, All Rights Reserved It’s a mainstay in copywriting tutorials and a fundamental practice that professionals preach constantly. “Always use ‘you’ far more than you use ‘we, us or our’ in your copy.” But this long-standing principle doesn’t hold true 100% of the time. There are times when using “you” in [...]
Find out what 3 things the ad agencies in the TV show “The Pitch” do with every client so you can do them for better results, too.