The resources I mentioned in the video are: NAMS – Novice to Advanced Marketing System WordTracker Keyword Tool: Free version, or trial version If you found this post valuable, others might, too. Please share (below) on your favorite social media sites. Thanks!
Mar 20, 2013
Is Your PPC Campaign Passive or Active?
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When most people set out to write PPC ads, they simply lay fingers to keyboard and begin to rattle off whatever they want to tell customers. If it fits into the allotted space, the ad copy is uploaded and run without too much thought. I’ve always been astonished that PPC copywriting takes place with such [...]
Mar 13, 2013
Sales Page SEO – A Case Study of a Case Study
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One of my favorite promotional techniques is the use of webinars. I find that actually showing people what they can learn and do works significantly better than telling them in many cases. It’s always nice to hear from the attendees of the webinars about the successes they had while using the tips they implemented. When [...]
Dec 12, 2012
Is Article Marketing Dead? Why IdeaMarketers.com Closed Its Doors for Good
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The original and longest-standing article directory on the Web has closed its doors for good. IdeaMarketers.com is no more. Find out from owner, Marnie Pehrson, why she did it and why she thinks article marketing is now on life support.
Dec 5, 2012
SEO Copywriting Q&A with Karon Thackston
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Karon Thackston answers questions about using keywords in ALT tags, which pictures work best with copy/content and whether the keyword META tag is actually as dead as people say.
Nov 28, 2012
3 Things that Can Kill Conversions (besides your copy)
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Think a lack of sales immediately means you have bad copy? Nah! Low conversions can be caused by all sorts of things (besides copywriting). Here are 3 of the worst offenders…
Nov 21, 2012
SEO Copywriting for Bullet Lists
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With all the new copywriting rules since the Penguin and Panda updates, should you be changing the way you write your bullet lists? I answer a question from one reader and give you a couple of tips in this short video.
Nov 14, 2012
3 Ways Improving Your Copy Can Boost Conversions
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Whether you’re looking to rank higher on the search engines or sell more/get more leads, good copy on your site (either spoken or written) play a major role in reaching your goals. Here are 3 specific instances where improving your copy can ultimately boost your conversion rate.
Nov 7, 2012
How Infomercial Techniques Can Boost Your Conversion Rate (regardless of your industry)
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If you analyze the infomercial formula, you can easily see that it would work for practically any product or service in any industry to boost your conversion rate.
Nov 1, 2012
The Easiest & Most Valuable Way to Improve Conversions
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According to Econsultancy, one of the easiest and most valuable ways to achieve desired conversion rates is with copy optimization. Find out what it takes to succeed.
