Truth be told, storytelling isn’t a new marketing technique. It’s been in place for decades. As pointed out in an AdWeek article, “You think you’re being all clever and original with your brand storytelling. In fact, you’re not. From Shakespeare to Spielberg to Soderbergh, there are really only seven different types of stories, an Advertising […]
I’ve had my fair share of conversations with ecommerce site owners. The two issues that seem to always come up during the course of our discussions are search engine optimization (SEO) and sales. Frankly, some get it and some just don’t. Truthfully, most of what you read online regarding SEO and conversions is outdated misinformation […]
Whether you’re looking to rank higher on the search engines or sell more/get more leads, good copy on your site (either spoken or written) play a major role in reaching your goals. Here are 3 specific instances where improving your copy can ultimately boost your conversion rate.
Here’s a list of some of the most interesting articles and videos I’ve found recently. Enjoy! 4 Tips for Creating an Effective Call to Action – Site Tuners The Psychology of Landing Page Videos – Unbounce Persona-lizing the In-Store Retail Experience [Infographic] – Get Elastic Small Tweaks that can Have a Big Impact on Your […]
While there are hundreds of definitions of the word “brand,” my favorites come from the World English Dictionary. As a noun: “a particular product or a characteristic that serves to identify a particular product.” And as a verb: “to give a product a distinctive identity.” Most of us keep our brands in mind as we […]
Does it seem like copy is shrinking? Everywhere you look you find Facebook ads, tweets and bullet points, the longest of which is a total of 140 characters. I’ve had lots of questions lately about writing short and compelling copy so I thought I’d reveal a few tricks I use that might help you out. […]
Storytelling is all the rage right now and with good reason: it can turn ho-hum copywriting into high-converting copy. When you use storytelling principles in your web copywriting, blog posts, videos and more, you: get people involved in your message make the information you’re sharing through your copy more personal and build connections easier than […]