Conversion Tricks, Amazon Tips, SEO Goodness & More

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Looking for the best articles pertaining to conversions, Amazon FBA, copywriting, SEO and more? This is what I’ve been reading lately. See if these articles help you as much as they’ve helped me. Enjoy! SEO Google Rewrites Quality-Rating Guide: What You Need To Know (The SEM Post) Google How To Snippets And Cooking With Semantics […]

New Google Updates, Amazon Holiday Sales, Conversion Boosts & More

Looking for the best articles pertaining to conversions, Amazon FBA, copywriting, SEO and more? This is what I’ve been reading lately. See if these articles help you as much as they’ve helped me. Enjoy! SEO New Panda Update Targets Thin Content Google Penguin Algorithm Update Content Quality Score: Google’s Best Kept Secret For Rankings How […]

Storytelling Techniques that Boost Connections and Conversions

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Truth be told, storytelling isn’t a new marketing technique. It’s been in place for decades. As pointed out in an AdWeek article, “You think you’re being all clever and original with your brand storytelling. In fact, you’re not. From Shakespeare to Spielberg to Soderbergh, there are really only seven different types of stories, an Advertising […]

5 Tips that Boost Sales and Search Rankings for Ecommerce Sites

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I’ve had my fair share of conversations with ecommerce site owners. The two issues that seem to always come up during the course of our discussions are search engine optimization (SEO) and sales. Frankly, some get it and some just don’t. Truthfully, most of what you read online regarding SEO and conversions is outdated misinformation […]

3 Ways Improving Your Copy Can Boost Conversions

Whether you’re looking to rank higher on the search engines or sell more/get more leads, good copy on your site (either spoken or written) play a major role in reaching your goals. Here are 3 specific instances where improving your copy can ultimately boost your conversion rate.

Top 10 Article Roundup for August 6, 2014

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Here’s a list of some of the most interesting articles and videos I’ve found recently. Enjoy! 4 Tips for Creating an Effective Call to Action – Site Tuners The Psychology of Landing Page Videos – Unbounce Persona-lizing the In-Store Retail Experience [Infographic] – Get Elastic Small Tweaks that can Have a Big Impact on Your […]

Are Your Words Killing Your Brand?

While there are hundreds of definitions of the word “brand,” my favorites come from the World English Dictionary. As a noun: “a particular product or a characteristic that serves to identify a particular product.” And as a verb: “to give a product a distinctive identity.” Most of us keep our brands in mind as we […]

Top 10 Article Roundup for July 2, 2014

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I’m regularly asked what blogs and newsletters I read so here’s a list of some of the articles and videos I’ve found interesting and helpful over the last week. Enjoy! If you’re in the US, I hope you have an awesome 4th of July holiday this weekend. I will! Six Steps for Writing Simple Copy […]

3 Rookie Mistakes Almost Everyone Makes When Tweeting

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How many times have you said one of the following about social media? “It’s a waste of time.” “I’ve never gotten a good response from Twitter/Facebook/LinkedIn/Google+/etc.” “I tweet and nobody responds.” You’re not alone. Countless businesspeople struggle with posting on social media, especially when it comes to writing something compelling and meaningful in 140 characters. […]

Build Curiosity When Writing Tweets, Headlines & More Using These 2 Savvy Techniques

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You would think that writing short copy like tweets, headlines, bullet points and more would be easy. I mean, it’s just a tiny bit of text so what could be so hard? That IS why it’s so hard The ultra-limited space means much more thought has to go into these tidbits than with copy that […]