14 Most Popular Blog Posts of 2014

thumbs-up

From ecommerce to landing pages and Amazon to SEO, the Marketing Words Newsletter has brought you a wide range of topics over the last 12 months. We help you convert better, rank higher and make more sales. The numbers have clearly shown that you’ve had some favorites so I’m bringing you the 14 most popular […]

Top 10 Must-Have Resources for Conversions & Rankings in 2015

top-10

If your 2015 goals include improving search engine rankings and conversions/sales, you’ll want to make sure you have the following resources in your arsenal. These are the same tools I use to get exceptional results for my own company and my clients. Here’s to a prosperous and profitable New Year! Easy Redirect Script – Are […]

Conversion Tricks, Amazon Tips, SEO Goodness & More

herding-cats

Looking for the best articles pertaining to conversions, Amazon FBA, copywriting, SEO and more? This is what I’ve been reading lately. See if these articles help you as much as they’ve helped me. Enjoy! SEO Google Rewrites Quality-Rating Guide: What You Need To Know (The SEM Post) Google How To Snippets And Cooking With Semantics […]

New Google Updates, Amazon Holiday Sales, Conversion Boosts & More

Looking for the best articles pertaining to conversions, Amazon FBA, copywriting, SEO and more? This is what I’ve been reading lately. See if these articles help you as much as they’ve helped me. Enjoy! SEO New Panda Update Targets Thin Content Google Penguin Algorithm Update Content Quality Score: Google’s Best Kept Secret For Rankings How […]

Storytelling Techniques that Boost Connections and Conversions

karon-giraffe-250px-2014

Truth be told, storytelling isn’t a new marketing technique. It’s been in place for decades. As pointed out in an AdWeek article, “You think you’re being all clever and original with your brand storytelling. In fact, you’re not. From Shakespeare to Spielberg to Soderbergh, there are really only seven different types of stories, an Advertising […]

5 Tips that Boost Sales and Search Rankings for Ecommerce Sites

iphone-cart

I’ve had my fair share of conversations with ecommerce site owners. The two issues that seem to always come up during the course of our discussions are search engine optimization (SEO) and sales. Frankly, some get it and some just don’t. Truthfully, most of what you read online regarding SEO and conversions is outdated misinformation […]

3 Ways Improving Your Copy Can Boost Conversions

Whether you’re looking to rank higher on the search engines or sell more/get more leads, good copy on your site (either spoken or written) play a major role in reaching your goals. Here are 3 specific instances where improving your copy can ultimately boost your conversion rate.

Top 10 Article Roundup for August 6, 2014

article-roundup

Here’s a list of some of the most interesting articles and videos I’ve found recently. Enjoy! 4 Tips for Creating an Effective Call to Action – Site Tuners The Psychology of Landing Page Videos – Unbounce Persona-lizing the In-Store Retail Experience [Infographic] – Get Elastic Small Tweaks that can Have a Big Impact on Your […]

Are Your Words Killing Your Brand?

While there are hundreds of definitions of the word “brand,” my favorites come from the World English Dictionary. As a noun: “a particular product or a characteristic that serves to identify a particular product.” And as a verb: “to give a product a distinctive identity.” Most of us keep our brands in mind as we […]

Top 10 Article Roundup for July 2, 2014

blogs-karon-reads-image

I’m regularly asked what blogs and newsletters I read so here’s a list of some of the articles and videos I’ve found interesting and helpful over the last week. Enjoy! If you’re in the US, I hope you have an awesome 4th of July holiday this weekend. I will! Six Steps for Writing Simple Copy […]