5 Tips that Boost Sales and Search Rankings for Ecommerce Sites

iphone-cart

I’ve had my fair share of conversations with ecommerce site owners. The two issues that seem to always come up during the course of our discussions are search engine optimization (SEO) and sales. Frankly, some get it and some just don’t. Truthfully, most of what you read online regarding SEO and conversions is outdated misinformation […]

3 Ways Improving Your Copy Can Boost Conversions

Whether you’re looking to rank higher on the search engines or sell more/get more leads, good copy on your site (either spoken or written) play a major role in reaching your goals. Here are 3 specific instances where improving your copy can ultimately boost your conversion rate.

Top 10 Article Roundup for August 6, 2014

article-roundup

Here’s a list of some of the most interesting articles and videos I’ve found recently. Enjoy! 4 Tips for Creating an Effective Call to Action – Site Tuners The Psychology of Landing Page Videos – Unbounce Persona-lizing the In-Store Retail Experience [Infographic] – Get Elastic Small Tweaks that can Have a Big Impact on Your […]

Are Your Words Killing Your Brand?

While there are hundreds of definitions of the word “brand,” my favorites come from the World English Dictionary. As a noun: “a particular product or a characteristic that serves to identify a particular product.” And as a verb: “to give a product a distinctive identity.” Most of us keep our brands in mind as we […]

Top 10 Article Roundup for July 2, 2014

blogs-karon-reads-image

I’m regularly asked what blogs and newsletters I read so here’s a list of some of the articles and videos I’ve found interesting and helpful over the last week. Enjoy! If you’re in the US, I hope you have an awesome 4th of July holiday this weekend. I will! Six Steps for Writing Simple Copy […]

3 Rookie Mistakes Almost Everyone Makes When Tweeting

tweet

How many times have you said one of the following about social media? “It’s a waste of time.” “I’ve never gotten a good response from Twitter/Facebook/LinkedIn/Google+/etc.” “I tweet and nobody responds.” You’re not alone. Countless businesspeople struggle with posting on social media, especially when it comes to writing something compelling and meaningful in 140 characters. […]

Build Curiosity When Writing Tweets, Headlines & More Using These 2 Savvy Techniques

short-copy

You would think that writing short copy like tweets, headlines, bullet points and more would be easy. I mean, it’s just a tiny bit of text so what could be so hard? That IS why it’s so hard The ultra-limited space means much more thought has to go into these tidbits than with copy that […]

5 Tips for Typing Tantalizing Tweets & Other Tiny Tidbits

Does it seem like copy is shrinking? Everywhere you look you find Facebook ads, tweets and bullet points, the longest of which is a total of 140 characters. I’ve had lots of questions lately about writing short and compelling copy so I thought I’d reveal a few tricks I use that might help you out. […]

How to Use Storytelling in Copy for Better Results

Storytelling is all the rage right now and with good reason: it can turn ho-hum copywriting into high-converting copy.  When you use storytelling principles in your web copywriting, blog posts, videos and more, you: get people involved in your message make the information you’re sharing through your copy more personal and build connections easier than […]

The 7-Step Cure for Unblocking Writer’s Block

writers-block

By Dr. MaryJo Wagner © 2013 It’s not a newsflash that we live in the age of distraction and the era of ADHD.  While this condition is frequently related to children, it’s not just a kid thing. If you’ve got a computer, a smart phone, a couple of TVs, a tablet, and two lovely-but-busy children […]