About once a month, my team of experts and I get together and thoroughly pick apart a web page from one of my Marketing Words Newsletter subscribers. (With the site owner’s permission (and blessing), of course.) The goal is to offer extensive ways to improve rankings and conversions. During the process, you can also look [...]
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This has to be one of the most frequent questions I get asked about writing website copy. I can understand why. It seems everywhere you look there is different advice about how many words/pages it takes to sell a widget. When you lay out all the different pieces to the puzzle, however, it gets easier [...]
One of my favorite promotional techniques is the use of webinars. I find that actually showing people what they can learn and do works significantly better than telling them in many cases. It’s always nice to hear from the attendees of the webinars about the successes they had while using the tips they implemented. When [...]
It’s amazing how you can get inside the minds of your prospects/customers and appeal to them on their level in so many different ways. The video I’ve created for you this week describes what neuromarketing is and how you can implement some of the principles in your copywriting.
Consumer behavior is one of the most important things a copywriter can study. After all, understanding how and why customers do what they do when it comes to buying can make or break your copy. Now there’s a new aspect to consumer behavior called “behavior design” that is truly amazing. Let me introduce you to this new practice and show you how it can be used in marketing.