While there are hundreds of definitions of the word “brand,” my favorites come from the World English Dictionary. As a noun: “a particular product or a characteristic that serves to identify a particular product.” And as a verb: “to give a product a distinctive identity.” Most of us keep our brands in mind as we […]
Does it seem like copy is shrinking? Everywhere you look you find Facebook ads, tweets and bullet points, the longest of which is a total of 140 characters. I’ve had lots of questions lately about writing short and compelling copy so I thought I’d reveal a few tricks I use that might help you out. […]
Storytelling is all the rage right now and with good reason: it can turn ho-hum copywriting into high-converting copy. When you use storytelling principles in your web copywriting, blog posts, videos and more, you: get people involved in your message make the information you’re sharing through your copy more personal and build connections easier than […]
Aiming strictly for the highest search-count terms will lead you astray almost every time. When you give due consideration to all the pieces of the puzzle, you stand a better chance of creating a final list of keywords for each web page that work to bring in qualified traffic at the right point in the buying process.
While watching the TV show NCIS the other day, one scene in particular caught my attention. In this police drama, the agents were trying to figure out where their suspect would have gone after escaping custody. “If we’re going to catch this guy, we’ve got to know who we’re dealing with. Has anybody built a […]