Unlocking The Magic Of Pinterest To Drive Ecommerce Sales This Holiday Season

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Did you know… • 81% of U.S. online consumers say they trust information & advice on Pinterest (BlogHer.com) • The average order placed by Pinterest shoppers is $169, almost double that of Facebook and almost 2.5 times higher than Twitter (RichRelevance) • 69% of online consumers who visit Pinterest have purchased an item they found […]

Ecommerce Product Description Writing Driving You Nuts? Here are 6 Ways To Describe Almost Anything

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There I was – stuck, staring at my computer screen and gritting my teeth. “All these calculators are virtually the same. All calculators add, subtract, divide and multiply.” I huffed, “How am I supposed to write different copy for 25 calculators that are all pretty much identical?” Ever been there? Ever had several catalog or […]

5 Tactics for Making More Money from Your Amazon Store

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Even if you’ve only been paying attention halfway, you’ve probably noticed a huge surge in talk about selling on Amazon or a program called Amazon FBA recently. That’s because Amazon gives individuals and companies a massive, global marketplace to sell to with very low entry fees. There’s little wonder that droves of people are rushing […]

The Curse of Ecommerce Resellers: Lack of Differentiation

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I’ve seen this before with ecommerce copywriting: good traffic, but no sales. Usually, the content is chock-full of keyphrases and sounds stupidly repetitive. The solution: Write natural-sounding, persuasive SEO copy. But this client’s site didn’t fit the stereotype.

5 Success Strategies of High-Converting Ecommerce Websites

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Depending on who you ask, the top 10 list of the nation’s highest converting ecommerce websites changes.  What doesn’t change, however, is what all these sites have in common that make them so successful. Let’s take a look.  As we do, make yourself a list and compare it to your own ecomm site.  The sites […]

Are You Speaking Your Target Customers’ Language?

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When you incorporate exactly what your target audience wants into your copy, you speak their exact language. They can’t help but connect with this copy because it gives them exactly what they wanted.

Professional Tips for Accurate Keyword Research, Analysis and Selection

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Aiming strictly for the highest search-count terms will lead you astray almost every time. When you give due consideration to all the pieces of the puzzle, you stand a better chance of creating a final list of keywords for each web page that work to bring in qualified traffic at the right point in the buying process.

SEO Copywriting Q&A with Karon Thackston

Karon Thackston answers questions about using keywords in ALT tags, which pictures work best with copy/content and whether the keyword META tag is actually as dead as people say.

3 Things that Can Kill Conversions (besides your copy)

Think a lack of sales immediately means you have bad copy? Nah! Low conversions can be caused by all sorts of things (besides copywriting). Here are 3 of the worst offenders…

SEO Copywriting for Bullet Lists

With all the new copywriting rules since the Penguin and Panda updates, should you be changing the way you write your bullet lists? I answer a question from one reader and give you a couple of tips in this short video.