The C in the FACE Formula for Copywriting

Now there’s an easy way to decide just how much copy you need on your site. My simple F.A.C.E. formula gives you a quick way to figure out this often confusing part of copywriting.

“A” in the FACE Copywriting Formula

Now there’s an easy way to decide just how much copy you need on your site. My simple F.A.C.E. formula gives you a quick way to figure out this often confusing part of copywriting.

“F” in the FACE Formula for Determining Copywriting Length

Now there’s an easy way to decide just how much copy you need on your site. My simple F.A.C.E. formula gives you a quick way to figure out this often confusing part of copywriting.

“Super Adjectives” Boost the Power of Your Copy

Pretty or elegant? Good or scrumptious? Nice or delightful? There is power in the adjectives you choose. Just like Clark Kent and Superman or Bruce Wayne and Batman, some adjectives are plain, ordinary, everyday words. Others are alter-ego Super Adjectives that leap into your customers’ minds in a single bound. Adjectives are boring, but Super […]

“Super Verbs” Add Power & Persuasion to Your Copy

Run or hustle? Eat or devour? Move or scurry? You can boost the power of your copy by amping up the quality of verbs you use. Verbs show action, and the way you describe that motion can have a dramatic bearing on your readers. Why would you want to fill your copy with complacent words […]

The #1 Factor in Google & Amazon SEO Has Been Right Under Your Nose All Along

Backlinks. Coding. Navigation structure. Images. Listen in on any conversation about SEO (whether for Google or Amazon) and you’ll likely hear mention of all these elements and more. Regardless of which analogy you choose (a recipe with many ingredients, a puzzle with many pieces…), SEO on any level is a complex creature. There is one […]

How to Boost Online Conversions Using Heat Maps and Scroll Maps

Stop banging your head against a virtual wall. Here’s how to identify your site’s problem areas & fix them!

14 Ways to Spice Up Your Amazon/Ecomm Product Descriptions

Welcome Marcia Yudkin to the Marketing Words Blog! Thanks for sharing your inspiring creativity to help ecomm and Amazon sellers boost the power of their product descriptions this holidays season. Take it away, Marcia…   “Nicknamed ‘America’s Bechamel,” Cream of Mushroom Soup is…” This surprising comparison caught my eye on a Thanksgiving-themed Trader Joe circular, […]

Amazon Crack Down: 5 Things That Could Get Your Products De-Listed

If there are two things about Amazon Seller Support that hold true it is that (1) they contradict themselves constantly and (2) things are always changing. Case in point; Amazon has (seemingly) ignored certain product-listing practices for years while sellers did pretty much what they wanted. Many had never bothered to search Seller Central for […]

5 Little-Known Facts About Keywords & Amazon Product Listings That Could Hinder Your Success

Lately I feel like a broken record. It seems the more people I talk with, the more times I hear, “I didn’t know that” when it comes to keyword-related facts about Amazon product listings. Most people are making this way harder than it has to be. In fact, many are seriously wasting space by not […]