Welcome Marcia Yudkin to the Marketing Words Blog! Thanks for sharing your inspiring creativity to help ecomm and Amazon sellers boost the power of their product descriptions this holidays season. Take it away, Marcia… “Nicknamed ‘America’s Bechamel,” Cream of Mushroom Soup is…” This surprising comparison caught my eye on a Thanksgiving-themed Trader Joe circular, […]
If there are two things about Amazon Seller Support that hold true it is that (1) they contradict themselves constantly and (2) things are always changing. Case in point; Amazon has (seemingly) ignored certain product-listing practices for years while sellers did pretty much what they wanted. Many had never bothered to search Seller Central for […]
Lately I feel like a broken record. It seems the more people I talk with, the more times I hear, “I didn’t know that” when it comes to keyword-related facts about Amazon product listings. Most people are making this way harder than it has to be. In fact, many are seriously wasting space by not […]
Did you know… • 81% of U.S. online consumers say they trust information & advice on Pinterest (BlogHer.com) • The average order placed by Pinterest shoppers is $169, almost double that of Facebook and almost 2.5 times higher than Twitter (RichRelevance) • 69% of online consumers who visit Pinterest have purchased an item they found […]
There I was – stuck, staring at my computer screen and gritting my teeth. “All these calculators are virtually the same. All calculators add, subtract, divide and multiply.” I huffed, “How am I supposed to write different copy for 25 calculators that are all pretty much identical?” Ever been there? Ever had several catalog or […]
Even if you’ve only been paying attention halfway, you’ve probably noticed a huge surge in talk about selling on Amazon or a program called Amazon FBA recently. That’s because Amazon gives individuals and companies a massive, global marketplace to sell to with very low entry fees. There’s little wonder that droves of people are rushing […]
I’ve seen this before with ecommerce copywriting: good traffic, but no sales. Usually, the content is chock-full of keyphrases and sounds stupidly repetitive. The solution: Write natural-sounding, persuasive SEO copy. But this client’s site didn’t fit the stereotype.
Depending on who you ask, the top 10 list of the nation’s highest converting ecommerce websites changes. What doesn’t change, however, is what all these sites have in common that make them so successful. Let’s take a look. As we do, make yourself a list and compare it to your own ecomm site. The sites […]
When you incorporate exactly what your target audience wants into your copy, you speak their exact language. They can’t help but connect with this copy because it gives them exactly what they wanted.
Aiming strictly for the highest search-count terms will lead you astray almost every time. When you give due consideration to all the pieces of the puzzle, you stand a better chance of creating a final list of keywords for each web page that work to bring in qualified traffic at the right point in the buying process.