From Karon: It's a rare occasion when I allow a guest to post to the Marketing Words blog. Truthfully, most people who ask simply don't have anything original to say. I am pleased, however, to say
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Build Curiosity When Writing Tweets, Headlines & More Using These 2 Savvy Techniques
You would think that writing short copy like tweets, headlines, bullet points and more would be easy. I mean, it’s just a tiny bit of text so what could be so hard? That IS why it’s so hard 🙂 The ultra-limited space means much more thought has to go into these tidbits than with copy
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Keywords that Can Boost (or tank!) Your Email Campaign Success
With all the talk about social media, search engine optimization (SEO) and video, you might think of email as an old-school marketing method. Nothing could be further from the truth. Just take a look at these recent stats as reported by Salesforce.com. ► 44% of email recipients made at least one purchase last year based
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Build Curiosity to Raise Your Email Click Rates
I’ve been paying attention to which email subject lines catch my attention as I scan my inbox every day. The ones that pique my curiosity rather than delivering a clear pitch usually work best.