When you incorporate exactly what your target audience wants into your copy, you speak their exact language. They can’t help but connect with this copy because it gives them exactly what they wanted.
Aiming strictly for the highest search-count terms will lead you astray almost every time. When you give due consideration to all the pieces of the puzzle, you stand a better chance of creating a final list of keywords for each web page that work to bring in qualified traffic at the right point in the buying process.
Why is it that some people are wildly and effortlessly successful at different aspects of marketing while others have to fight for every inch of ground they gain? Could it be that the phrase “natural-born __________” applies to the various elements of online marketing just like everything else? As someone who is fascinated by consumer […]
When most people set out to write PPC ads, they simply lay fingers to keyboard and begin to rattle off whatever they want to tell customers. If it fits into the allotted space, the ad copy is uploaded and run without too much thought. I’ve always been astonished that PPC copywriting takes place with such […]
One of my favorite promotional techniques is the use of webinars. I find that actually showing people what they can learn and do works significantly better than telling them in many cases. It’s always nice to hear from the attendees of the webinars about the successes they had while using the tips they implemented. When […]
Whether you’re looking to rank higher on the search engines or sell more/get more leads, good copy on your site (either spoken or written) play a major role in reaching your goals. Here are 3 specific instances where improving your copy can ultimately boost your conversion rate.
Whether it’s something as simple as watching short, 20-minute webcasts or revamping your long-overdue business plan, taking proactive action can mean the difference between success and failure in your business.