Marketing Success or Failure: It’s All in Your DNA

marketing-dna

Why is it that some people are wildly and effortlessly successful at different aspects of marketing while others have to fight for every inch of ground they gain?  Could it be that the phrase “natural-born __________” applies to the various elements of online marketing just like everything else? As someone who is fascinated by consumer [...]

Is Your PPC Campaign Passive or Active?

Active PPC Campaign

When most people set out to write PPC ads, they simply lay fingers to keyboard and begin to rattle off whatever they want to tell customers.  If it fits into the allotted space, the ad copy is uploaded and run without too much thought. I’ve always been astonished that PPC copywriting takes place with such [...]

Sales Page SEO – A Case Study of a Case Study

Increase Conversions

One of my favorite promotional techniques is the use of webinars. I find that actually showing people what they can learn and do works significantly better than telling them in many cases. It’s always nice to hear from the attendees of the webinars about the successes they had while using the tips they implemented. When [...]

Is Article Marketing Dead? Why IdeaMarketers.com Closed Its Doors for Good

IgnitePoint

The original and longest-standing article directory on the Web has closed its doors for good. IdeaMarketers.com is no more. Find out from owner, Marnie Pehrson, why she did it and why she thinks article marketing is now on life support.

3 Ways Improving Your Copy Can Boost Conversions

Whether you’re looking to rank higher on the search engines or sell more/get more leads, good copy on your site (either spoken or written) play a major role in reaching your goals. Here are 3 specific instances where improving your copy can ultimately boost your conversion rate.

How Infomercial Techniques Can Boost Your Conversion Rate (regardless of your industry)

enthusiasim

If you analyze the infomercial formula, you can easily see that it would work for practically any product or service in any industry to boost your conversion rate.

The Easiest & Most Valuable Way to Improve Conversions

econsultancy-convr-infogr-4

According to Econsultancy, one of the easiest and most valuable ways to achieve desired conversion rates is with copy optimization. Find out what it takes to succeed.

Why Most Small Businesses Fail … and What You Can Do So Yours Won’t

Whether it’s something as simple as watching short, 20-minute webcasts or revamping your long-overdue business plan, taking proactive action can mean the difference between success and failure in your business.

SEO Copywriting How To: Using Plural Keywords for Singular Purposes

By Karon Thackston © 2012, All Rights Reserved It never fails. You do your keyword research and find what you think are primo search terms. The ones you pick are plural keyphrases that seem to be ideal with high search counts and low competition. They are relevant to the page and should drive a good [...]

The Description Tag Debate: To Write or Not to Write?

By Karon Thackston © 2012 Don’t you long for the days of SEO simplicity? Just a few short years ago, you would write a tag set (title tag and meta description tag) and they would actually be used by Google and other engines. Gone are the days of such certainty. As of late 2009 or [...]