When most people set out to write PPC ads, they simply lay fingers to keyboard and begin to rattle off whatever they want to tell customers. If it fits into the allotted space, the ad copy is uploaded and run without too much thought. I’ve always been astonished that PPC copywriting takes place with such [...]
One bit of misinformation can completely skew your keyword research results. Yet hardly anybody is talking about where the keyword research data comes from and how to use it properly. Once you know the truth, the process gets a LOT easier.
When you incorporate exactly what your target audience wants into your copy, you speak their exact language. They can’t help but connect with this copy because it gives them exactly what they wanted.
Does copy have to be completely rewritten to see improvements? Is it all or nothing once you put the new copy up? Get clarity about how it really works from SEO copywriter Karon Thackston.
Here’s another excerpt from my copywriting presentation at NAMS4 in Atlanta this past August. During this portion of the session, I’m discussing great headline techniques including what to do and what not to do when you write them.
You hear that you should appeal to/attract your target audience all the time, but how – exactly – do you do that? SEO copywriter Karon Thackston answers a reader’s question.
I got stopped while at NAMS4 in Atlanta and asked about coordinating PPC ads with landing pages. This quick video will give you some good insights on how to do it right. .
Customers won’t understand why you’re the solution to their problem unless you clearly tell them why you’re different or better than the competition. Find out how in this article.
Ask Karon video column now available on Marketing Words Copywriting Blog.