Practically everybody has dreams of earning a bit of media coverage and being flooded with business. Unfortunately, that’s easier said than done. The main reason most press releases fail is because they are self-promotional. Promotional copy is the cardinal sin of press releases. Reporters want news, not advertisements, so before you begin to write, pick […]
Aiming strictly for the highest search-count terms will lead you astray almost every time. When you give due consideration to all the pieces of the puzzle, you stand a better chance of creating a final list of keywords for each web page that work to bring in qualified traffic at the right point in the buying process.
Google awarded a patent for synonyms in search. How does this affect the writing of SEO copy?
By Karon Thackston © 2009, All Rights Reserved I’ve always had a healthy respect for Marcia Yudkin. She is one of the best-known publicity experts on the web today. I’ve bought a couple of her public relations (PR) books before and was pleased with the content they offered. But when I got the notice about […]
A new client, Fortune Cookie Soap, maker of unique soap gift packages, asked me to do a review of one of their product pages. Once I submitted my findings, they had a few questions. I thought I’d share these with you. 1. One issue I found was that they were repeating a short section of […]
I’ve just finished the 5th edition of The Step-by-Step Copywriting Course, my self-paced SEO e-course. It isn’t up on the website yet, as all the final touches are being put into place. The moment it’s set and uploaded to the ‘Net, a new price will go into effect. Instead of costing $89 (which has been […]
Popular Keyword Copywriting Ebook Updated to 4th Edition: A New Name and Surprising Information for SEO Copywriters Is Included
[Columbia, SC – July 24, 2008] —As the war of high rankings continues to grow, search engine optimizers as well as individual site owners are discovering that keyword optimization plays a vital role in their success. However, just increasing keyword density is simply not enough. A balance must be in place so that the human […]
I was reading a post about press releases on the Small Business Brief forum where I’m a moderator. The poster was referencing something she’d read which said announcements about new products or new contracts should not be considered newsworthy. Then she asked what makes a news release newsworthy? Good question! Here’s how I responded: Well, […]