Aiming strictly for the highest search-count terms will lead you astray almost every time. When you give due consideration to all the pieces of the puzzle, you stand a better chance of creating a final list of keywords for each web page that work to bring in qualified traffic at the right point in the buying process.
Google awarded a patent for synonyms in search. How does this affect the writing of SEO copy?
It all started with a little book entitled How to Write Successful PPC Ads that I published about two years ago just before the huge Quality Score hoopla. Since then this book has been updated to its 2nd Edition and has received excellent reviews. Then it caught the attention of Kalena Jordan at Search Engine [...]
By Karon Thackston © 2009, All Rights Reserved I’ve always had a healthy respect for Marcia Yudkin. She is one of the best-known publicity experts on the web today. I’ve bought a couple of her public relations (PR) books before and was pleased with the content they offered. But when I got the notice about [...]
A new client, Fortune Cookie Soap, maker of unique soap gift packages, asked me to do a review of one of their product pages. Once I submitted my findings, they had a few questions. I thought I’d share these with you. 1. One issue I found was that they were repeating a short section of [...]
The Step-by-Step Copywriting Course Now Updated with the Latest Keyword Copywriting Techniques For Immediate Release Contact Information: Karon Thackston http://www.copywritingcourse.com Elgin, South Carolina (PRWEB) – January 23, 2009 – Back in the early days of search engine optimization, all that was needed to rank highly were a few keywords in the keyword META tag. Fast-forward [...]
I’ve just finished the 5th edition of The Step-by-Step Copywriting Course, my self-paced SEO e-course. It isn’t up on the website yet, as all the final touches are being put into place. The moment it’s set and uploaded to the ‘Net, a new price will go into effect. Instead of costing $89 (which has been [...]
Popular Keyword Copywriting Ebook Updated to 4th Edition: A New Name and Surprising Information for SEO Copywriters Is Included
[Columbia, SC - July 24, 2008] –As the war of high rankings continues to grow, search engine optimizers as well as individual site owners are discovering that keyword optimization plays a vital role in their success. However, just increasing keyword density is simply not enough. A balance must be in place so that the human [...]
I was reading a post about press releases on the Small Business Brief forum where I’m a moderator. The poster was referencing something she’d read which said announcements about new products or new contracts should not be considered newsworthy. Then she asked what makes a news release newsworthy? Good question! Here’s how I responded: Well, [...]