Web Page Review: Web Design Firm Gets SEO/Conversion Pointers

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It was a unique experience for a group of web designers and copywriters to review a site about web design and copywriting. Sometimes it’s easier to spot areas of improvement on other’s sites ;)  The recommendations made for Words & Images could easily be applied to many other types of sites as well so read […]

Web Page Review: Ecommerce Site – Shaver Spares

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After spending some time on the home page of Shaver Spares, the panel came up with several recommendations (individually) to improve the search engine rankings, conversions and overall marketing success of this ecommerce store. If you’re a subscriber of my Marketing Words Newsletter you have the opportunity to submit one page of your site into […]

Web Page Review: Ecommerce Site – Beacon’s Glow

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After spending some time on the home page of Beacon’s Glow, the panel came up with several recommendations (individually) to improve the search engine rankings, conversions and overall marketing success of this ecommerce store. Subscribers of my Marketing Words Newsletter get the chance to submit one page of their site into a monthly drawing. (Just […]

Web Page Review: Lack of Information Causes Concerns

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Once a month, I pull a web page out of a virtual pot of entries (from my Marketing Words Newsletter subscribers) and that page gets a complimentary review from my panel of web marketing experts. The advice given helps the site owners improve rankings, conversions and sales. This month’s feature is the home page of […]

Web Page Review: Emergency Survival Kits

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Subscribers to my Marketing Words Newsletter get the added bonus of submitting one web page for possible review.  Then my collection of web experts and I point out trouble spots the site owner can correct in order to get better rankings and conversions. This month’s feature is a category page of an emergency survival kit […]

Web Page Review: Orlando Vacation Store

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Subscribers to my Marketing Words Newsletter get the added bonus of submitting one web page for possible review.  Then my collection of web experts and I point out trouble spots the site owner can correct in order to get better rankings and conversions. This month’s feature is a category page from Orlando Vacation Store. From […]

Web Page Review: May Real Estate Group

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Oftentimes, we see things in a completely different way than others do when it comes to our websites.  That’s why it’s always a good idea to have someone outside your daily scope of work take a look. Subscribers of my Marketing Words Newsletter get the chance to submit one page of their site into a […]

Web Page Review: Differentiating Yourself from the Competition (Horse Wear Site)

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If there is one thing that most website owners struggle with it is differentiating their businesses from the competition.  This was one of the issues my team of web experts identified when we reviewed our latest winner: a custom horse wear site. The design, copy and conversion elements we pointed out to the owner wouldn’t […]

Why Isn’t Your Landing Page Converting? 5 Things You Can Test Today

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Every now and then I come across an interesting landing page that provides an opportunity for learning.  When I was introduced to this one, I immediately saw several things that caused me to stop and take notice. Let me share my observations with you so you can compare this PPC ad/landing page combo with what […]

Web Page Review: Clearing the Confusion (Storm Hosting)

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When you’re working in a highly competitive market (such as website hosting and design), it is imperative that you differentiate your products/services from the rest.  Left without any guidance, people who view all services to be the same will default to price and/or recommendations from friends to make their buying decisions. With this month’s web […]