Determining Your Target Audience and Delivering What They Want

Building an email list. Promoting your ecommerce store. Branding your B2B service company. Selling products on Amazon. Regardless of what you’re doing online, the foundation of your success will be in your ability to determine what your target customers want and how best to give it to them. Sound easy? From my experience, this is […]

Copywriting Shortcuts: Secrets The Pros Use To Get Done Faster With Better Results

Most people think writing excellent copy is hard. And, when you go about it the way your average person does, it actually is! Professional copywriters, however, have learned a trick or two over the years about how to cut hours off their writing time while getting better results. The shortcuts come in the form of […]

SEO Copywriting Strategies For The New Google Era

February 23, 2011. April 24, 2012. August 20, 2013. Do you have any idea what happened on these dates in SEO history? Maybe not, but the impact of these three monumental changes have collectively ushered website owners into a new Google era. If you’re still writing SEO copy the way you did in 2010 or […]

14 Most Popular Blog Posts of 2014

From ecommerce to landing pages and Amazon to SEO, the Marketing Words Newsletter has brought you a wide range of topics over the last 12 months. We help you convert better, rank higher and make more sales. The numbers have clearly shown that you’ve had some favorites so I’m bringing you the 14 most popular […]

5 Google Videos you Should Watch Before you Write Another Word

The search engines are changing on a regular basis. While information about the changes is made public, frankly most people don’t see it because they are too busy, don’t know where to look or they don’t realize anything new has taken place. While I was on the Google YouTube channel the other day, I found […]

Are You Asking These Useless Questions about SEO Copywriting?

The questions seem to repeat themselves: “What ‘killer’ words must I use in my copy?” “How long does my copy need to be?” “What keyword-density ratio do I need to use?” Truth be told, it’s not about any “killer” words, the length of the copy or magic keyword densities. Those things aren’t the problem. The […]

What’s Your Google Gibberish Score?

Did you know Google has a “gibberish score?” It’s true! And they rank each of your web pages and blog posts to see if you are using low-quality, mechanically-produced copy and content. Some common practices are now on Google’s watch list and can get your pages demoted in the rankings. Even pages with high-value keywords […]

My Interview About SEO Changes on Ask the Social Marketing Smarty Pants

I had the pleasure recently of being interviewed by Stacey Myers about search engine changes, SEO copywriting and keyword optimization.  Find out how all of this impacts your site. We discussed: The various Google changes and what they mean. Outdated SEO myths people still get trapped by. Tips for writing search engine copywriting with Google’s […]

Why Jill Whalen Left SEO & What Advice She Has for You

I’ve known Jill Whalen of since 2003. What started as a business relationship quickly grew into a friendship that I still enjoy today. While it wasn’t exactly what I expected, I wasn’t completely shocked when she made the announcement just last week that she was leaving SEO. Jill – unquestionably one of the pioneers […]

How the Google Zoo Has Forever Changed SEO Copywriting

As far back as I can remember (circa 1999), search engine copywriters have been told to use keywords as often as possible.  According to most, proper optimization of a page involved things like writing for keyword density ratios, including keyphrases in every file name, every page name and every tag… at least once. The common […]