Marketing Words Copywriting Blog
Rank higher, sell more, get better leads!
This has to be one of the most frequent questions I get asked about writing website copy. I can understand why. It seems everywhere you look there is different advice about how many words/pages it takes to sell a widget. When you lay out all the different pieces to the puzzle, however, it gets easier [...]
It’s a common mistake that almost every pay-per-click (PPC) advertiser makes. Assuming that one clickthrough is as good as the next could be costing you sales while also hiking up your advertising budget. Never really given the matter much thought? You should, for one paramount reason: quality clickthroughs convert better than generic clickthroughs.
If you want to really tick Google off, increase the level of duplicate content on your website. While the #1 search engine has never been a big fan of repeated pages of text on a website (or across multiple websites), the Panda and Penguin now bear their teeth more than ever before.
Most people think duplicate content strictly relates to article marketing and piracy of content. Far from it! Until you learn what — exactly — duplicate content is and how to correct it, your site could be in danger of losing traffic due to the Penguin, Panda and other Google updates.
Karon Thackston answers questions about using keywords in ALT tags, which pictures work best with copy/content and whether the keyword META tag is actually as dead as people say.
Think a lack of sales immediately means you have bad copy? Nah! Low conversions can be caused by all sorts of things (besides copywriting). Here are 3 of the worst offenders…
With all the new copywriting rules since the Penguin and Panda updates, should you be changing the way you write your bullet lists? I answer a question from one reader and give you a couple of tips in this short video.
According to Econsultancy, one of the easiest and most valuable ways to achieve desired conversion rates is with copy optimization. Find out what it takes to succeed.
Google’s search engine copywriting strategy has changed. Watch as Karon shows examples of how web pages are now creating copy that ranks in the top 10 by using keywords in a very different way.
Think writing for the search engines is all about using your exact keyphrases as many times as possible? According to Google’s Matt Cutts, the game has changed! Get up to date on the latest Google SEO copywriting techniques.
Rank higher, sell more & get better leads with this complete, video-based copywriting course for website and SEO copy.
Find 11 clever ways to use keywords naturally in your copy.
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Get the secrets of ecommerce copywriting that bring about more sales and higher rankings.
