This has to be one of the most frequent questions I get asked about writing website copy. I can understand why. It seems everywhere you look there is different advice about how many words/pages it takes to sell a widget. When you lay out all the different pieces to the puzzle, however, it gets easier [...]
It’s a common mistake that almost every pay-per-click (PPC) advertiser makes. Assuming that one clickthrough is as good as the next could be costing you sales while also hiking up your advertising budget. Never really given the matter much thought? You should, for one paramount reason: quality clickthroughs convert better than generic clickthroughs.
Karon Thackston answers questions about using keywords in ALT tags, which pictures work best with copy/content and whether the keyword META tag is actually as dead as people say.
Think a lack of sales immediately means you have bad copy? Nah! Low conversions can be caused by all sorts of things (besides copywriting). Here are 3 of the worst offenders…
With all the new copywriting rules since the Penguin and Panda updates, should you be changing the way you write your bullet lists? I answer a question from one reader and give you a couple of tips in this short video.
Google’s search engine copywriting strategy has changed. Watch as Karon shows examples of how web pages are now creating copy that ranks in the top 10 by using keywords in a very different way.
Think writing for the search engines is all about using your exact keyphrases as many times as possible? According to Google’s Matt Cutts, the game has changed! Get up to date on the latest Google SEO copywriting techniques.