What’s Your Google Gibberish Score?

Did you know Google has a “gibberish score?” It’s true! And they rank each of your web pages and blog posts to see if you are using low-quality, mechanically-produced copy and content. Some common practices are now on Google’s watch list and can get your pages demoted in the rankings. Even pages with high-value keywords […]

My Interview About SEO Changes on Ask the Social Marketing Smarty Pants

video-screenshot

I had the pleasure recently of being interviewed by Stacey Myers about search engine changes, SEO copywriting and keyword optimization.  Find out how all of this impacts your site. We discussed: The various Google changes and what they mean. Outdated SEO myths people still get trapped by. Tips for writing search engine copywriting with Google’s […]

Why Jill Whalen Left SEO & What Advice She Has for You

jillwhalen-photo

I’ve known Jill Whalen of HighRankings.com since 2003. What started as a business relationship quickly grew into a friendship that I still enjoy today. While it wasn’t exactly what I expected, I wasn’t completely shocked when she made the announcement just last week that she was leaving SEO. Jill – unquestionably one of the pioneers […]

How the Google Zoo Has Forever Changed SEO Copywriting

search

As far back as I can remember (circa 1999), search engine copywriters have been told to use keywords as often as possible.  According to most, proper optimization of a page involved things like writing for keyword density ratios, including keyphrases in every file name, every page name and every tag… at least once. The common […]

How Google’s Hummingbird Algorithm Might Impact Your Copy

hummingbird

Just a few days ago, Google held a press conference, in the garage where the search engine first started, to announce its new algorithm.  “Hummingbird” (so-named because the new system is precise and fast) is not an update like Panda and Penguin.  It is actually a whole new algorithm… a new way for Google to […]

Have You Really Taken a Panda/Penguin Hit?

panda-screenshot

I can’t tell you how many times I receive emails from prospective clients who swear they’ve been affected by Google’s Panda or Penguin updates.  While there are tons of sites out there that have legitimately been hit, I’ve yet to come across one. For instance, one site had a decrease in conversions in people clicking […]

Are You Speaking Your Target Customers’ Language?

speak-their-language

When you incorporate exactly what your target audience wants into your copy, you speak their exact language. They can’t help but connect with this copy because it gives them exactly what they wanted.

Professional Tips for Accurate Keyword Research, Analysis and Selection

keyword-research

Aiming strictly for the highest search-count terms will lead you astray almost every time. When you give due consideration to all the pieces of the puzzle, you stand a better chance of creating a final list of keywords for each web page that work to bring in qualified traffic at the right point in the buying process.

Outdated Keyword Optimization Techniques that Could Be Killing Your Rankings

caveman

It’s almost a weekly occurrence. An email (or four) pops up in my inbox asking for help because pages that once ranked really well in Google have gradually been falling.  For most, it happens without fanfare over time, until somebody finally asks the questions, “Where have all of our sales gone?” and “Why can’t anybody […]

Web Page Review: Passionate Horsemanship

mailchimp

Subscribers to my Marketing Words Newsletter get the added bonus of submitting one web page for possible review.  Then my collection of web experts and I point out trouble spots the site owner can correct in order to get better rankings and conversions. If you’re a Marketing Words Newsletter subscriber and want a web page […]