If you own an ecommerce site, you’ll want to pick up a copy of my “Ecommerce Copywriting” ebook (published by Wordtracker). It will walk you through how to use category and other pages as landing pages (among many other things!). If you found this post valuable, others might, too. Please share (below) on your favorite [...]
Here’s the Problem/Solution/Proof video I mentioned when reviewing the Franken Signs copy. If you found this post valuable, others might, too. Please share (below) on your favorite social media sites. Thanks!
Guest Post Compliments of Lou Bortone I’ll be the first to admit that I’ve got some phobias. I’m afraid of heights (Acrophobia), and I’m not so keen on closed-in spaces. One phobia I have been able to conquer, however, is Videophobia. Now, I’m not sure that’s even a real phobia, but I know a lot [...]
The resources I mentioned in the video are: NAMS – Novice to Advanced Marketing System WordTracker Keyword Tool: Free version, or trial version If you found this post valuable, others might, too. Please share (below) on your favorite social media sites. Thanks!
It’s amazing how you can get inside the minds of your prospects/customers and appeal to them on their level in so many different ways. The video I’ve created for you this week describes what neuromarketing is and how you can implement some of the principles in your copywriting.
Karon Thackston answers questions about using keywords in ALT tags, which pictures work best with copy/content and whether the keyword META tag is actually as dead as people say.
Think a lack of sales immediately means you have bad copy? Nah! Low conversions can be caused by all sorts of things (besides copywriting). Here are 3 of the worst offenders…
With all the new copywriting rules since the Penguin and Panda updates, should you be changing the way you write your bullet lists? I answer a question from one reader and give you a couple of tips in this short video.
Now there’s an easy way to decide just how much copy you need on your site. My simple F.A.C.E. formula gives you a quick way to figure out this often confusing part of copywriting.