If you own an ecommerce site, you’ll want to pick up a copy of my “Ecommerce Copywriting” ebook (published by Wordtracker). It will walk you through how to use category and other pages as landing pages (among many other things!). If you found this post valuable, others might, too. Please share (below) on your favorite [...]
May 8, 2013
Copywriting Tips: Review of Franken Signs Copy
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Here’s the Problem/Solution/Proof video I mentioned when reviewing the Franken Signs copy. If you found this post valuable, others might, too. Please share (below) on your favorite social media sites. Thanks!
Apr 10, 2013
The 5 Faces of Videophobia (Which one are you?)
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Guest Post Compliments of Lou Bortone I’ll be the first to admit that I’ve got some phobias. I’m afraid of heights (Acrophobia), and I’m not so keen on closed-in spaces. One phobia I have been able to conquer, however, is Videophobia. Now, I’m not sure that’s even a real phobia, but I know a lot [...]
Mar 27, 2013
What Would You Do Differently?
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The resources I mentioned in the video are: NAMS – Novice to Advanced Marketing System WordTracker Keyword Tool: Free version, or trial version If you found this post valuable, others might, too. Please share (below) on your favorite social media sites. Thanks!
Feb 6, 2013
The Wonders of Neuromarketing Copywriting
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It’s amazing how you can get inside the minds of your prospects/customers and appeal to them on their level in so many different ways. The video I’ve created for you this week describes what neuromarketing is and how you can implement some of the principles in your copywriting.
Dec 5, 2012
SEO Copywriting Q&A with Karon Thackston
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Karon Thackston answers questions about using keywords in ALT tags, which pictures work best with copy/content and whether the keyword META tag is actually as dead as people say.
Nov 28, 2012
3 Things that Can Kill Conversions (besides your copy)
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Think a lack of sales immediately means you have bad copy? Nah! Low conversions can be caused by all sorts of things (besides copywriting). Here are 3 of the worst offenders…
Nov 21, 2012
SEO Copywriting for Bullet Lists
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With all the new copywriting rules since the Penguin and Panda updates, should you be changing the way you write your bullet lists? I answer a question from one reader and give you a couple of tips in this short video.
Oct 3, 2012
The “E” in the F.A.C.E. Formula for Copywriting
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Now there’s an easy way to decide just how much copy you need on your site. My simple F.A.C.E. formula gives you a quick way to figure out this often confusing part of copywriting.
Sep 19, 2012
The C in the F.A.C.E. Formula for Copywriting
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Now there’s an easy way to decide just how much copy you need on your site. My simple F.A.C.E. formula gives you a quick way to figure out this often confusing part of copywriting.
