I can’t tell you how many times I receive emails from prospective clients who swear they’ve been affected by Google’s Panda or Penguin updates. While there are tons of sites out there that have legitimately been hit, I’ve yet to come across one. For instance, one site had a decrease in conversions in people clicking
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Video
Landing Page Basics Series: How Long Should it Be?
“How long should my pages/copy be?” It has to be one of the first questions I get about landing page creation and writing copy. There are landing pages in all shapes and sizes from ultra-short to super-long. So, which is best for your product/service? The answer to that is multi-part. You have to look at
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Landing Page Basics Series: Matching Triggers with Landing Pages
If you own an ecommerce site, you’ll want to pick up a copy of my “Ecommerce Copywriting” ebook (published by Wordtracker). It will walk you through how to use category and other pages as landing pages (among many other things!). Karon Thackston is a Certified Landing Page Specialist. Looking for website pages that rank well
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Copywriting Tips: Review of Franken Signs Copy
Here’s the Problem/Solution/Proof video I mentioned when reviewing the Franken Signs copy. If you found this post valuable, others might, too. Please share (below) on your favorite social media sites. Thanks!
Landing Page Optimization Series: The Basics
Think a landing page is your home page? Believe you can use one general landing page for every purpose? From understanding the importance of the trigger to building trust, I’ll guide you through the important how-tos of creating landing pages that work.
The 5 Faces of Videophobia (Which one are you?)
Guest Post Compliments of Lou Bortone I’ll be the first to admit that I’ve got some phobias. I’m afraid of heights (Acrophobia), and I’m not so keen on closed-in spaces. One phobia I have been able to conquer, however, is Videophobia. Now, I’m not sure that’s even a real phobia, but I know a lot
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What Would You Do Differently?
The resources I mentioned in the video are: NAMS – Novice to Advanced Marketing System WordTracker Keyword Tool If you found this post valuable, others might, too. Please share (below) on your favorite social media sites. Thanks!
The Wonders of Neuromarketing Copywriting
It’s amazing how you can get inside the minds of your prospects/customers and appeal to them on their level in so many different ways. The video I’ve created for you this week describes what neuromarketing is and how you can implement some of the principles in your copywriting.
SEO Copywriting Q&A with Karon Thackston
Karon Thackston answers questions about using keywords in ALT tags, which pictures work best with copy/content and whether the keyword META tag is actually as dead as people say.