“F” in the FACE Formula for Determining Copywriting Length

Now there’s an easy way to decide just how much copy you need on your site. My simple F.A.C.E. formula gives you a quick way to figure out this often confusing part of copywriting.

“Super Adjectives” Boost the Power of Your Copy

Pretty or elegant? Good or scrumptious? Nice or delightful? There is power in the adjectives you choose. Just like Clark Kent and Superman or Bruce Wayne and Batman, some adjectives are plain, ordinary, everyday words. Others are alter-ego Super Adjectives that leap into your customers’ minds in a single bound. Adjectives are boring, but Super […]

“Super Verbs” Add Power & Persuasion to Your Copy

Run or hustle? Eat or devour? Move or scurry? You can boost the power of your copy by amping up the quality of verbs you use. Verbs show action, and the way you describe that motion can have a dramatic bearing on your readers. Why would you want to fill your copy with complacent words […]

The #1 Factor in Google & Amazon SEO Has Been Right Under Your Nose All Along

Backlinks. Coding. Navigation structure. Images. Listen in on any conversation about SEO (whether for Google or Amazon) and you’ll likely hear mention of all these elements and more. Regardless of which analogy you choose (a recipe with many ingredients, a puzzle with many pieces…), SEO on any level is a complex creature. There is one […]

Should You Have Copy on Your Demo/Download Pages?

I recently saw a post on the Which Test Won blog that caught my attention. The email announcing the test results had a subject line that read: How Much Content Does Your Page Need to Convert The content of the email said this: Finding the perfect balance of content is hard; sometimes too much content is […]

Web Page Review: Differentiating Yourself from the Competition (Horse Wear Site)

If there is one thing that most website owners struggle with it is differentiating their businesses from the competition.  This was one of the issues my team of web experts identified when we reviewed our latest winner: a custom horse wear site. The design, copy and conversion elements we pointed out to the owner wouldn’t […]

How Your Visitors (Unknowingly) Send Quality Signals to Google

Since the initial launch of Google’s Panda update in 2011, the “Q” word has become commonplace in SEO, copywriting and content marketing circles.  We should have been paying attention to quality from the beginning (who wants to be known for publishing junk?).  Now, more than ever, it appears Google is looking to our visitors to […]

Landing Page Basics Series: How Long Should it Be?

“How long should my pages/copy be?”  It has to be one of the first questions I get about landing page creation and writing copy.  There are landing pages in all shapes and sizes from ultra-short to super-long.  So, which is best for your product/service? The answer to that is multi-part. You have to look at […]

How to Optimize Copy When You Can’t Use Keywords

When you’re writing with keywords, you really have to think outside the box. We typically get stuck and have tunnel vision when we write SEO copy and it sounds forced and stiff. The keywords get inserted the same way over and over. But there are so many different methods (like the one listed here) for using search terms when you write.

Is Your Search Engine Copy All-Natural & Organic?

From the early days of search engine optimization, keywords and content have always been vital to achieving your goals.  Starting back in the days when we used to shove every slightly relevant keyword into our META tags, it has been obvious that search engines love text.  The more complex and sophisticated the engines have gotten […]