If there is one thing that most website owners struggle with it is differentiating their businesses from the competition. This was one of the issues my team of web experts identified when we reviewed our latest winner: a custom horse wear site. The design, copy and conversion elements we pointed out to the owner wouldn’t […]
Since the initial launch of Google’s Panda update in 2011, the “Q” word has become commonplace in SEO, copywriting and content marketing circles. We should have been paying attention to quality from the beginning (who wants to be known for publishing junk?). Now, more than ever, it appears Google is looking to our visitors to […]
“How long should my pages/copy be?” It has to be one of the first questions I get about landing page creation and writing copy. There are landing pages in all shapes and sizes from ultra-short to super-long. So, which is best for your product/service? The answer to that is multi-part. You have to look at […]
When you’re writing with keywords, you really have to think outside the box. We typically get stuck and have tunnel vision when we write SEO copy and it sounds forced and stiff. The keywords get inserted the same way over and over. But there are so many different methods (like the one listed here) for using search terms when you write.
From the early days of search engine optimization, keywords and content have always been vital to achieving your goals. Starting back in the days when we used to shove every slightly relevant keyword into our META tags, it has been obvious that search engines love text. The more complex and sophisticated the engines have gotten […]
About once a month, my team of experts and I get together and thoroughly pick apart a web page from one of my Marketing Words Newsletter subscribers. (With the site owner’s permission (and blessing), of course.) The goal is to offer extensive ways to improve rankings and conversions. During the process, you can also look […]
This has to be one of the most frequent questions I get asked about writing website copy. I can understand why. It seems everywhere you look there is different advice about how many words/pages it takes to sell a widget. When you lay out all the different pieces to the puzzle, however, it gets easier […]
Karon Thackston answers questions about using keywords in ALT tags, which pictures work best with copy/content and whether the keyword META tag is actually as dead as people say.
Think a lack of sales immediately means you have bad copy? Nah! Low conversions can be caused by all sorts of things (besides copywriting). Here are 3 of the worst offenders…