Marketing Words Copywriting Blog http://www.marketingwords.com/blog Rank higher, sell more, get better leads! Thu, 23 May 2013 14:39:00 +0000 en-US hourly 1 Landing Page Basics Series: Matching Triggers with Landing Pages http://www.marketingwords.com/blog/landing-page-basics-series-matching-triggers-with-landing-pages/ http://www.marketingwords.com/blog/landing-page-basics-series-matching-triggers-with-landing-pages/#comments Wed, 22 May 2013 10:45:50 +0000 Karon Thackston http://www.marketingwords.com/blog/?p=2585 If you own an ecommerce site, you’ll want to pick up a copy of my “Ecommerce Copywriting” ebook (published by Wordtracker).  It will walk you through how to use category and other pages as landing pages (among many other things!). If you found this post valuable, others might, too. Please share (below) on your favorite [...]

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]]> http://www.marketingwords.com/blog/landing-page-basics-series-matching-triggers-with-landing-pages/feed/ 0 Web Page Review: Best Move Forward.com http://www.marketingwords.com/blog/web-page-review-best-move-forward-com/ http://www.marketingwords.com/blog/web-page-review-best-move-forward-com/#comments Wed, 15 May 2013 10:45:18 +0000 Karon Thackston http://www.marketingwords.com/blog/?p=2550 About once a month, my team of experts and I get together and thoroughly pick apart a web page from one of my Marketing Words Newsletter subscribers.  (With the site owner’s permission (and blessing), of course.) The goal is to offer extensive ways to improve rankings and conversions. During the process, you can also look [...]

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]]> http://www.marketingwords.com/blog/web-page-review-best-move-forward-com/feed/ 9 Copywriting Tips: Review of Franken Signs Copy http://www.marketingwords.com/blog/copywriting-tips-review-of-franken-signs-copy/ http://www.marketingwords.com/blog/copywriting-tips-review-of-franken-signs-copy/#comments Wed, 08 May 2013 10:45:11 +0000 Karon Thackston http://www.marketingwords.com/blog/?p=2546 Here’s the Problem/Solution/Proof video I mentioned when reviewing the Franken Signs copy. If you found this post valuable, others might, too. Please share (below) on your favorite social media sites. Thanks!

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]]> http://www.marketingwords.com/blog/copywriting-tips-review-of-franken-signs-copy/feed/ 2 Marketing Success or Failure: It’s All in Your DNA http://www.marketingwords.com/blog/marketing-success-or-failure-its-all-in-your-dna/ http://www.marketingwords.com/blog/marketing-success-or-failure-its-all-in-your-dna/#comments Wed, 01 May 2013 10:45:00 +0000 Karon Thackston http://www.marketingwords.com/blog/?p=2536 Why is it that some people are wildly and effortlessly successful at different aspects of marketing while others have to fight for every inch of ground they gain?  Could it be that the phrase “natural-born __________” applies to the various elements of online marketing just like everything else? As someone who is fascinated by consumer [...]

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]]> http://www.marketingwords.com/blog/marketing-success-or-failure-its-all-in-your-dna/feed/ 3 Landing Page Optimization Series: The Basics http://www.marketingwords.com/blog/landing-page-optimization-series-the-basics/ http://www.marketingwords.com/blog/landing-page-optimization-series-the-basics/#comments Wed, 24 Apr 2013 10:45:32 +0000 Karon Thackston http://www.marketingwords.com/blog/?p=2528   If you found this post valuable, others might, too. Please share (below) on your favorite social media sites. Thanks!

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]]> http://www.marketingwords.com/blog/landing-page-optimization-series-the-basics/feed/ 7 Website Review: iSiteBuild.com Design, SEO & Hosting http://www.marketingwords.com/blog/website-review-isitebuild/ http://www.marketingwords.com/blog/website-review-isitebuild/#comments Wed, 17 Apr 2013 10:45:51 +0000 Karon Thackston http://www.marketingwords.com/blog/?p=2487 It takes some guts to submit your website for public critique, so I always extend my sincere thanks to those who offer up their work for my group of pros to pick apart in the name of improvement.  We all recognize how hard it is to design & optimize a site that works well and [...]

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]]> http://www.marketingwords.com/blog/website-review-isitebuild/feed/ 7 The 5 Faces of Videophobia (Which one are you?) http://www.marketingwords.com/blog/the-5-faces-of-videophobia-which-one-are-you/ http://www.marketingwords.com/blog/the-5-faces-of-videophobia-which-one-are-you/#comments Wed, 10 Apr 2013 10:45:26 +0000 Karon Thackston http://www.marketingwords.com/blog/?p=2475 Guest Post Compliments of Lou Bortone I’ll be the first to admit that I’ve got some phobias.  I’m afraid of heights (Acrophobia), and I’m not so keen on closed-in spaces.  One phobia I have been able to conquer, however, is Videophobia.  Now, I’m not sure that’s even a real phobia, but I know a lot [...]

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]]> http://www.marketingwords.com/blog/the-5-faces-of-videophobia-which-one-are-you/feed/ 5 How Long Should My Copy Be? http://www.marketingwords.com/blog/how-long-should-my-copy-be/ http://www.marketingwords.com/blog/how-long-should-my-copy-be/#comments Wed, 03 Apr 2013 10:45:18 +0000 Karon Thackston http://www.marketingwords.com/blog/?p=2467 This has to be one of the most frequent questions I get asked about writing website copy.  I can understand why.  It seems everywhere you look there is different advice about how many words/pages it takes to sell a widget.  When you lay out all the different pieces to the puzzle, however, it gets easier [...]

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]]> http://www.marketingwords.com/blog/how-long-should-my-copy-be/feed/ 2 What Would You Do Differently? http://www.marketingwords.com/blog/what-would-you-do-differently/ http://www.marketingwords.com/blog/what-would-you-do-differently/#comments Wed, 27 Mar 2013 11:45:17 +0000 Karon Thackston http://www.marketingwords.com/blog/?p=2441 The resources I mentioned in the video are: NAMS – Novice to Advanced Marketing System WordTracker Keyword Tool: Free version, or trial version If you found this post valuable, others might, too. Please share (below) on your favorite social media sites. Thanks!

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]]> http://www.marketingwords.com/blog/what-would-you-do-differently/feed/ 0 Is Your PPC Campaign Passive or Active? http://www.marketingwords.com/blog/is-your-ppc-campaign-passive-or-active/ http://www.marketingwords.com/blog/is-your-ppc-campaign-passive-or-active/#comments Wed, 20 Mar 2013 10:45:06 +0000 Karon Thackston http://www.marketingwords.com/blog/?p=2456 When most people set out to write PPC ads, they simply lay fingers to keyboard and begin to rattle off whatever they want to tell customers.  If it fits into the allotted space, the ad copy is uploaded and run without too much thought. I’ve always been astonished that PPC copywriting takes place with such [...]

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