How to Write Emotional Copy April 3, 2012 By Karon ThackstonWhen you connect with site visitors on an emotional level, your copy converts better. But how – exactly – do you know Continue Reading
Common Misconceptions about Copywriting November 1, 2010 By Karon ThackstonIt's interesting how opinions and ideas develop about a certain field. Case in point: copywriting. I've been reminded Continue Reading