If someone from Google called you on the phone and asked you to sign over 100% control of your prospects and customers to them, you’d laugh in their face.
Yet, countless website owners do just that by only relying on Google to provide traffic to their sites. I can’t tell you how many cries for help I get every month from people who have lost all their traffic due to yet another Google update and don’t know what to do. They’ve willingly given the search giant 100% control of their destinies.
I beg you to stop!
Yes, search engine optimization should absolutely be a PART of your marketing plan, but it shouldn’t be your ENTIRE marketing plan. In this video, I’ll discuss the dangers of hanging all your hopes on search and what steps to take to start your own in-house, self-contained marketing plan that puts YOU in 100% control.
Diversify where your traffic comes from.
Build a list and focus on growing it every week. My favorite tool for list management is Aweber.
Use social media, email marketing, blogging, guest blogging and more in addition to SEO. I manage my social media with Hootsuite.
Create a marketing plan that you control 100%.
Develop a strategy for what and where you’ll promote your site. Some will be free, some will be paid. Marketing Words offers marketing consulting services where we can help you create and implement a plan like this.
Keep up with current SEO practices.
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