Below you’ll find a small collection of copywriting projects we’ve completed for clients. Please also check the Testimonials page for additional information and screenshots. Ready to add your success story to our lineup? Contact us today with the details of your project. Click the links to open each section.
Summer Feet had a remarkable service offering truly unique Maine bike tours. However, their website copy didn’t convey the benefits customers could expect and wasn’t optimized well for the search engines. Thanks to Marketing Words… “We noticed a 20% increase in visits due and a 16% increase in the number of catalog requests. We also had significant increases in page views (traffic) of up to 45% on two of our most important pages without any increase in our PPC spending.”
Who wouldn’t want to rent a luxury condo in Maui, Hawaii? The property was fabulous, but the site wasn’t converting visitors into booking guests until Marketing Words revitalized the copy to paint a mental image of escaping to Paradise.
Kiawah Island is a high-end community that needed a writer who could capture the essence of this area in articles for its Insights newsletter. No doubt one of the most gorgeous regions in the world, Kiawah Island, SC, offers luxury residences for those who want to vacation or live full time. Both homeowners and those seeking property have been pleased with the addition of the pieces to the publication which is distributed quarterly.
Cruise Vacation Center – who was working through Mustang Web Designs – was getting a fairly good number of bookings from its site. However, it lacked the excitement to get visitors daydreaming about taking their next cruise. After rewriting the copy, sales tripled! Read Cruise Vacation Center’s testimonial.
After opening her own veterinary clinic in Columbia, SC, Dr. Wendi Lilly-Bare wanted to offer a way for locals to quickly find her practice. She approached Marketing Words to create SEO copy for her site to let people know why they should choose Pet Friends over other vets in the area. With an emotional tone and natural search engine copywriting practices, we were able to develop copy that hooked readers and search engines alike. Read Pet Friends full testimonial.
Promotional Products Group sells promotional advertising products (such as writing pens, mouse pads, t-shirts and the like). While customers most definitely need to see the products themselves, Promotional Products Group understands that high search engine rankings cannot be achieved with graphics alone. That’s why they turned to Marketing Words, Inc. for help with search engine copywriting.
Lapel Pins R Us offers custom designed lapel pins (as the name suggests). While graphics of the pins are a necessity on the site, strong copy is also vital to overcome sales objections, clearly state the benefits of buying from Lapel Pins R Us, and to achieve high search engine positioning. Copywriting from Marketing Words, Inc. accomplished all three goals!
By simply stating the biggest benefits Legal Home Forms offered its customers, we were able to help them grow their real estate forms business. Clearly outlining everything that was included with a purchase and weaving search engine keywords throughout the copy allowed Legal Home Forms to increase sales and search engine rankings.
Entertainment.com (the coupon book people) needed professional help with creating search engine optimized (SEO) copy for their revised website. Like most other ecommerce sites, this one required a talent for crafting short copy that communicated quickly and effectively.
Abigail’s designer children’s clothing boutique wanted to improve conversions and search engine rankings. Their existing website had very little copy to explain their uniqueness to visitors or to aid with search engine positioning. Through careful assessment of keyphrases, crafting enticing copy and developing a page structure that supported both goals, we were able to bring about improvements. Read Abigail’s full testimonial.
Wholesalers USA understands the value of developing copy that is both user- and search engine-friendly. That’s why they enlisted the help of Marketing Words when revamping their glass tiles & gems website. (Read copywriting makeover.) In order to reduce their PPC spend and increase organic listings for their two most sought-after keyphrases, they had to have professional copywriting help. Almost immediately upon uploading the new copy; traffic improved, rankings improve and sales increased. Read Wholesalers USA’s full testimonial.
Kneelsit was actually doing fairly well with sales of its ergonomic computer chairs. There was room for improvement, however. With a keen eye, little changes were implemented here and there. Those little changes resulted in a 35 – 40% increase in sales! Read the case study here.
The American Boating Association needed a way to connect better with site visitors as well as explain the enormous number of unique membership benefits to prospective members in an organized manner. The new copy helped accomplish these goals along with aiding in their quest for higher search engine rankings.
Cornerstone Retaining Walls, Inc. needed to show their target audience how they were different and better than their competition. They also needed excellent search engine positioning in order to bring in business from out-of-state companies. With new, targeted, search engine copywriting they accomplished all their goals! Read Cornerstone Retaining Wall’s Testimonial.
The Interactive Art School was in need of a complete site overhaul. The site simply wasn’t performing or ranking well. Marketing Words stepped in. To quote owner Barry Waldman, “Speaking of perfect – in rereading the entire set of copy pages, it really sank in how brilliant the writing is, but it is also concise and has clarity of communication. I use copywriters all the time and I have never seen anything like this!”
Forecast Watch wanted to present the various applications of its service in a clear way to the different members of its target audience. By segmenting the copy to highlight the benefits Forecast Watch offered each group, the message was made clear.
ProviderWatch.com offers daycare providers a way to verify whether parents are bad daycare payment risks or if they have been involved in a childcare collection. Because theirs was such a unique service, they needed help clarifying their message to their audience as well as archiving good search engine rankings. The results were amazing! Read ProviderWatch’s testimonial.
Health / Fitness
When you’re located on the other side of the world (literally), it’s difficult to stay up on marketing practices around the globe. Xtend-Life supplements company in New Zealand needed a copywriting agency that could research, communicate with and help build a customer base in the United States. Through ecommerce copy, Amazon product descriptions and landing pages, we have proudly contributed to achieving this ongoing goal.
Think getting fit takes a long time? “Not so,” says FitIn42. The developers of this unique fitness system wanted help communicating the benefits and effectiveness of their program that promises to get any person of any age in shape in just 42 days. The results? Repeatedly sold out sessions in nearly every city the visit.
FitMetabolism in Calgary, Ontario Canada wasn’t sure what to do with their website. In the previous 12 months prior to their site overhaul, they received about two viable leads from their online presence. “The day the new copy went live on our site, our team felt a renewed sense of pride in how we serve our customers.” Since that time, FitMetabolism’s rankings and leads have significantly increased.
Oathealth.com offers an exclusive formula of powerful oat bran that helps reduce bad LDL cholesterol among other things. They needed a way to better help their site visitors understand just how special this product is. Through PPC landing pages and website copy, we’ve been able to accomplish these goals. Read Matt’s testimonial.
Landmark Creations VP, Stephanie Wichterman wrote, “My biggest hurdle is creating copy that will both grab the visitors’ attention and be ‘keyword’ saturated.” That’s where Marketing Words, Inc. took over. The end result was a complete transformation of their site from one with a simple list of features and products to truly customer-oriented experience. And with professional SEO copywriting, their search engine rankings greatly improved! Read Landmark’s testimonial.
Debbie Williams of OrganizedTimes.com was in need of a specialized flyer called a “one sheet.” These are commonly used by writers and speakers to promote themselves to publishers and events coordinators. Debbie’s one sheet needed to have some flair in order to set her apart from the crowd. The result? Glowing reviews from all those who’ve seen it!
See the video on the glass gems page of the Wholesalers USA site.
See the video on the glass tiles page of the Wholesalers USA site.
Working in conjunction with a PPC campaign, Pest Protection Plus wanted to focus on attracting homeowners who might normally try to get rid of bed bugs themselves. This persuasive copy honed in on these customers’ specific concerns and provided a 390% lift over the previous year’s campaign.
Vivid Board had been through numerous revisions to try and get their squeeze page to work in conjunction with the PPC ads they were running. By eliminating the distractions from this squeeze page, shortening the form and redirecting the focus of the copy from the company to the customer, we were able to get a 1250% increase in conversions.
Oat Health needed pages that engaged visitors about very specific cholesterol concerns. Their marketing agency had this to say, “Karon, thanks a million…literally! $1.84MM dollars in revenue from four landing pages. The ones you wrote. Other retailers started are pining to sell a product that was previously unsellable. My clients are very happy!” – Matt DeYoung