Want to Make a Few Simple Changes to your Ecommerce Site and See More Sales Every Month?
Whether you’re revamping an existing online store or building a new one, it’s possible with this practical guide to writing ecommerce websites that rank high and convert like wildfire.
Does This Sound Like You?
“I have a fabulous-looking ecommerce site, but just can’t seem to get good rankings.”
“My ecommerce site ranks well, but my sales are less than impressive.”
Those are all-too-common scenarios that leave ecommerce site owners/managers in dire straits.
Problem: Since ecommerce sites are typically light on copy, they can be more difficult to rank. Yet if you make your site too content-heavy, it can compromise conversions, causing visitors to hastily click away.
The truth is that aligning high search engine rankings with favorable conversion rates requires an understanding of both SEO mechanics and basic sales psychology.
You see, search engines like Google are copy-hungry machines. They base your rankings almost exclusively on text elements, from your title and description tags to your product copy to your external and internal links.
Solution: How do you strike that delicate balance between pleasing the search engines while inspiring your visitors to click the “Buy” button again and again? This step-by-step guide to writing profitable ecommerce copy shows you exactly what to do.
This Step-by-Step Guide to Writing Profitable Ecommerce Copy Shows You Exactly What to Do
“Ecommerce Copywriting – Proven Strategies for Boosting Sales & Search Rankings” shows you how to lay a rock-solid foundation for your website’s success through a series of profit-generating steps that have been proven time and again to deliver results. You’ll discover:
- Powerful selling principles that you can easily incorporate into your content to build consumer trust and boost sales.
- Conversion techniques including using cross-sells and upsells for greater profits, turning product and category pages into landing pages and more.
- Best-practice SEO copywriting techniques that show you how to select and use search terms to attract your perfect customers.
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Frequently Asked Questions
“What specifically can this ebook help me improve?”
With the insights shared in “Ecommerce Copywriting: Proven Strategies for Boosting Sales & Search Rankings” you’ll find specific methods to help you get more of your site pages listed in Google. This will draw more qualified buyers to your site. In addition, you’ll see exactly how to create product descriptions, category page descriptions and other vital copy elements that entice more people to buy. On top of that, you’ll find out how to use strategies like upselling and cross-selling to get more revenue from the same number of visitors.
“I just use the copy the manufacturers provide so I don’t really need this ebook, do I?”
Actually, using the same copy that manufacturers offer can confuse your visitors and train them to buy based solely on price. That’s because the manufacturers also allow thousands of other sites to use the exact same copy. It makes it very difficult for your potential customers to choose you because your site doesn’t appear to be very unique. However, with a few tricks I show you, you can use manufacturer copy and not destroy your conversion rates.
“I’m having a big problem with getting people to buy on my site. They find me in the search engines, but they don’t purchase from me very often. Can this ebook help?”
One of the biggest and most deadly problems ecommerce resellers face is not differentiating themselves from the thousands of others that sell the same products. When the only thing your visitors have to base a decision on is price, they naturally start shopping for the lowest and buy from that source. Once you discover how to set your site apart from the competition, yours will naturally be seen as the obvious choice for shoppers to buy from.
Who is Karon Thackston?
I’ve owned and operated my own full-time copywriting agency, Marketing Words, since 1999. A large portion of the clients we’ve helped increase rankings & sales for are ecommerce sites. Now you can take my hands-on experience with turning so-so ecomm sites into profit-generating machines and apply it to your own site.
In addition to working with ecommerce sites (and many others) I’ve also been a featured speaker at several prominent SEO conferences on the topics of search engine copywriting, PPC copywriting and ecommerce copywriting.
I’ve used my expertise to help thousands—from individual entrepreneurs to major corporations—grow their online sales and revenue through strategic copywriting, and now I’ll share my “secrets of the trade” with you.
What Others Have to Say
“I recently purchased Ecommerce Copywriting – Proven Strategies for Boosting Sales & Search Rankings by Karon Thackston. I bought it in the hopes of learning how to write better category and product descriptions as well as learning about best practices for setting up various policies. I was not disappointed with my purchase!” – Curt Donahue, PrestaTraining.com
“There’s so much educational babble out there in the online universe. One must think critically regarding what teacher to spend educational dollars on and time with in order to learn. You are one of those to me.” Candace Fischer, Small Business Owner
“I’ve been reading through your book and I’m loving it. Even advanced marketers should look at pages 19 and 20 for ideas.” Matt DeYoung, PPC Strategist & Landing Page Design Professional
“I finished reading your books and really enjoyed them. Your books had more meat in the subject matter than all 8 of the books I read by another famous copywriter.” Dale Glaspie – Website Owner, Financial Adviser
“Although I thought that I knew a lot of what Karon covered in her course, I quickly found out that this was not the case. Each chapter contained valuable information and was easy to understand. (I found her worksheets at the end of each chapter very useful). The manner in which she presented her material left a lot of “food for thought” in moving forward with ideas for implementation on one’s own website. I also found that the real world examples additionally helped to clarify the subject matter and enhanced Karon’s tips and suggestions as well.
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It was very evident in Chapter 5 (Duplicate content) that Karon’s take on this subject was right in line with what Matt Cutts of Google had to say in his videos.
I thoroughly enjoyed Karon’s “Ecommerce Copywriting” course and would highly recommend it for all website owners, whether they are just starting out or experienced. There is so much useful information to be gleaned from each and every chapter. I look forward to implementing these suggestions with the expectation of ultimately gaining more conversions and higher rankings. Once again, many thanks, Karon! Brenda Mize, Beacon’s Glow Collectibles
This handy guide is incredibly easy to follow—even if you’re new to copywriting. To help you quickly grasp key concepts and immediately put them to use, the book:
- Gives you checklists to make sure you don’t miss any key steps in your content planning strategy
- Includes useful worksheets that make allow you to develop targeted content for each page of your site with laser speed
- Walks you, screenshot-by-screenshot, through real websites, showing you where they succeed and where they fail (so you can avoid making the same mistakes)
- Gives you actionable steps you can take to dramatically improve the effectiveness of your website content and generate more traffic, sales and revenue for your business
Once you’ve read this captivating book, you’ll be able to easily create an ecommerce content strategy that delivers an exponential return on your investment. What could be better than that?
150 Pages as an Instant Download in PDF Format
BONUS: Free membership in my private Facebook group where you can ask questions, brainstorm and get the help you need.
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