Copywriting and Marketing Articles by Karon Thackston http://www.marketingwords.com/ Copywriting and Marketing Articles by Karon Thackston en-us Copyright 2003 Marketing Words Marketing Words http://www.marketingwords.com/images/marketing-words-logo.gif http://www.marketingwords.com/ Marketing Words Copywriting Blog is now in full swing. If you currently subscribe to the RSS feed for Karon Thackston's articles, please note that this feed will end on May 16, 2008. If you wish to keep receiving Karon's latest articles along with her insightful comments and copywriting tips, please subscribe to the Marketing Words Copywriting Blog RSS feed at http://feeds.feedburner.com/MarketingWordsCopywritingBlog or visit http://www.marketingwords.com/blog to subscribe via email. Thank you! How to Make an Emotional Connection Through Your Copywriting Once you understand what emotional state visitors are in and which emotional level they are on, you'll be able to create copy that is highly effective. http://www.marketingwords.com/articles/050608_emotionalconnection.html kt@copywritingcourse.com (Karon Thackston) Tus, 6 May 2008 20:31:00 EST 2007 Landing Page Handbook: How to Lift Conversions Up to 55% "If you follow the Handbook's data and design guidelines, we estimate your landing page conversions may rise by 40%." Really? Sounds like one of those too-good-to-be-true things so I decided to buy it and find out for myself. http://www.marketingwords.com/articles/112107_landingpagereview.html kt@copywritingcourse.com (Karon Thackston) Wed, 21 January 2007 19:14:00 EST Copywriting Makeover: It's What You Say AND How You Say It, Part 1 of 2 What happens when you think you have all the necessary information in your copy, but it still doesn't convert? It might not be what you're saying, but how you're saying it. http://www.marketingwords.com/articles/101007_whatandhowyousayit.html kt@copywritingcourse.com (Karon Thackston) Wed, 10 October 2007 15:29:00 EST Copywriting Makeover: It's What You Say AND How You Say It, Part 2 of 2 What happens when you think you have all the necessary information in your copy, but it still doesn't convert? It might not be what you're saying, but how you're saying it. http://www.marketingwords.com/articles/101007_whatandhowyousayit2.html kt@copywritingcourse.com (Karon Thackston) Wed, 10 October 2007 15:29:00 EST Copywriting Makeover: Value vs. Vision - Part 1 of 2 See the step by step transformation that took one client from page 35 in Google to the top 10 plus improved sales. http://www.marketingwords.com/articles/042207_copymakeover_value.html kt@copywritingcourse.com (Karon Thackston) Sat, 22 April 2007 13:50:00 EST Copywriting Makeover: Value vs. Vision - Part 2 of 2 See the step by step transformation that took one client from page 35 in Google to the top 10 plus improved sales http://www.marketingwords.com/articles/042207_copymakeover_value2.html kt@copywritingcourse.com (Karon Thackston) Sat, 22 April 2007 13:50:00 EST 73 Ways To Describe A Widget As a copywriter with over 25-years experience, I have certain resources I keep on my bookshelf within arm's length at all times. In just a short time, "73 Ways" has earned its place on the top of my bookshelf. http://www.marketingwords.com/articles/030307_73ways.html kt@copywritingcourse.com (Karon Thackston) Sat, 3 March 2007 20:31:00 EST