Imagine, if you will, a wildly successful gold miner who has spent months (perhaps even years) refining his technique and has become well trained and experienced in all the intricacies of gold mining, from necessary equipment to the best prospects for finding the precious ore.
One day, while having a conversation with a fellow miner, our gold miner is asked, “Why don’t you also collect the platinum and silver while mining for gold? I mean, you’ve already put up the site, primed the location, and set up the mine for retrieving gold, so extracting the silver and platinum while already that far into the earth would only require a very small amount of effort!”
If you are a Private Label seller on Amazon you are the gold miner in this story, and not utilizing wholesale sourcing in your business is the equivalent of leaving the other precious metals behind.
As I hope you realize by now, we are successful Amazon sellers who leverage a unique wholesale business model. We are here to tell you that the majority of work and skills you have as a private-label seller are well served in reference to the way we buy and sell millions of dollars’ worth of goods on Amazon each year.
Your ability to see inherent problems with listings and how to address them is an invaluable skill. It took us months to develop, and is likely leaps and bounds ahead of any level of thinking or recognition an arbitrage-model seller could even begin to understand.
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You may not realize it, but this skill alone makes you attractive to nearly every brand in the world because you know firsthand the power of having your brand be relevant on the world’s largest and fastest growing marketplace and, more importantly, how to accomplish it. Brands are becoming increasingly more selective in whom they partner with, and your skill set will give you quite the leg up on your competition.
————-> Dan Meadors and Eric Lambert finish this article over on their blog. Click here now to read the conclusion.