“K” is a professional businesswoman who leads a busy life. Once she’s finally decided to take action, she tends to put things off and then make fairly quick decisions about what she wants. She shops a lot using the Amazon app on either her tablet or phone. Let’s follow her thoughts and actions as she goes on an actual shopping trip to Amazon.
I needed freezer bins. I was tired of digging through stacks of rock-hard, questionable food items to find what I wanted. It was time to get organized! So, shopping on my iPad, I went to the Amazon app and searched for “freezer bins.”
I began scrolling through the search results, looking at pictures first. I knew I didn’t want wire ones because the corners of veggie bags poke through, small things can fall out of holes, etc. I wanted clear plastic. The first listing I saw with plastic was a 2-set that were narrow and tall. That wasn’t what I needed. I scrolled down and saw some other single units that were also not what I wanted.
Then I came across a 6-piece set for $34.83. Liked the picture in the search results and the price was something I was willing to pay. Before I even clicked to the listing, I scrolled 2 more screen lengths down to see if I’d missed anything else. Nothing caught my eye, so I scrolled back up and clicked the 6-piece set to explore further.
Looked at all the pictures to see what sizes, how much they would hold, etc. On my iPad, inside the Amazon app, the pictures, title, number of reviews, and price are about all I get without scrolling. If the bullets (or other information) had been shown above the fold in the app, I would have read that.
I really liked that they showed the product in use with food inside the bins. That helped me determine what size they were. Yes, dimensions were given, but holding up a ruler inside your freezer doesn’t really give all that great of an idea 😉 I was easily able to see how many of which items were included.
Scrolling down, I saw the product description next. There wasn’t much information there. “Heavy-duty” caught my eye, but I wondered if this was just someone trying to make their product sound good. Were they really heavy-duty or cheap, thin plastic?
Reading the bullets (below the description) was a bit of a repeat of what I’d just read, but I did also find the specific dimensions of each bin. Overall, not a lot of detail given, but enough so that I had a good idea about what I’d be getting if I bought.
I read through some of the reviews and found a note that these bins were not truly “stackable,” but rather were “nested” bins. (They would sit inside one another for storage, but would not stand on top of each other.) In my case, it didn’t make much of a difference, but to someone who was specifically looking for “stackable” bins, this would have been a deal breaker. In fact, it got this product some negative reviews.
NOTE FROM KARON: Always make sure your keywords are relevant and applicable to your product. If not, you risk having shoppers bounce from your page — or, worse, buy the product and then leave a bad review.
I saw other images below the listing so I scrolled down to see what those were. I found the section entitled “What do customers buy after viewing this item?” Curious, I looked to see! Lo and behold, I saw what appeared to be the same set for $5 less.
The title was much more informative and helpful because it included more details. These “details” were probably also good keywords — regardless, they helped me understand more about the product.
Pictures included in this listing were certainly professional and easy to view; however, they all seemed rather similar. I would have liked some diversity in the images. While both of the products I looked at stated they could be used in the fridge, freezer, or cabinet, only images of the bins inside a refrigerator were shown.
I appreciated the detail in the product description for this product, although the beginning was a bit weary. It could have gotten to the point sooner. In the description, the seller mentioned all sorts of other uses besides storage for fridge, freezer, and cabinet. Images of those uses would have been an excellent addition to the listing.
One typo I noticed was that the description stated the egg container would hold 2 dozen eggs. The bullets stated it would hold 14 eggs. Also, I’m pretty sure “freezed” is not a word. That should have been “frozen” food. 😊
Several of the bullets were rather clunky and could have been reworded to explain the features and benefits more concisely.
Looking at the reviews, I noticed that this listing also had mentions of the “stackable” vs. “nested” issue.
These 2 products seemed to be identical as far as their offerings and features. Because there were no obvious differences, I bought from Perlli. Overall, I liked the Perlli listing better and found it more informative — and the price was $5 less.
The product arrived 2 days later with free shipping (thank you, Amazon Prime!) and the freezer bins were just as described. They were heavy-duty plastic and have worked wonderfully in my freezer and fridge. I have not tried them yet in my cabinets, but I will.
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