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Amazon Review “How To”: Easy Steps for Getting More Customer Reviews

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If you take a look at the recent history of Amazon product reviews, you might think the online retailer is targeting sellers in an attempt to prevent them from getting reviews. First incentivized reviews were banned, then accounts began to get revoked because of emails that were too aggressive, followed by a global opt-out — all these actions have sent a scare through … [Read more...]

What Do Amazon Private Label, Wholesale, & Mining for Gold Have in Common?

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Imagine, if you will, a wildly successful gold miner who has spent months (perhaps even years) refining his technique and has become well trained and experienced in all the intricacies of gold mining, from necessary equipment to the best prospects for finding the precious ore. One day, while having a conversation with a fellow miner, our gold miner is asked, "Why don't you … [Read more...]

End the Amazon Summer Selling Slump With a Profit-Pulling Back-to-School Strategy

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I see so many Amazon sellers complaining every year about the huge summer slowdown. It seems sales take quite a dive in lots of different categories. However, my bud Jessica Larrew of The Selling Family knows exactly how to perk up profits in the dog days of summer … with a sales-generating back-to-school strategy. She has implemented this same game plan year after year with … [Read more...]

How to Easily Test & Tweak Amazon Titles for Maximum Results

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Writing Amazon titles can be a traumatic experience for some people. Even those with a good amount of expertise with writing copy can struggle with this all-important element. It only makes sense that — once the Amazon title has been decided on — you would leave it alone at all costs. Unfortunately, that's not the best strategy if you want to ensure conversions are at their … [Read more...]

Amazon Secret Shopper: Examining the Mindset & Buying Decisions of Actual Customers (Freezer Bins)

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"K" is a professional businesswoman who leads a busy life. Once she's finally decided to take action, she tends to put things off and then make fairly quick decisions about what she wants. She shops a lot using the Amazon app on either her tablet or phone. Let's follow her thoughts and actions as she goes on an actual shopping trip to Amazon. I needed freezer bins. I was … [Read more...]