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UPDATED 7/19/2019: Amazon ASINS That Violate Product Title Guidelines Will Be Suppressed Starting 7/22/19

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The week of June 17 was full of shock, fear, panic, confusion, and a bit of relief as Amazon announced quietly that it would begin enforcing its product title guidelines starting July 22, 2019. One of my smart Facebook group members posted a link she saw on the Seller Central News page on Monday, June 17. (Thanks, Vickie!) That got everyone in a flurry and quick! SIDE NOTE: … [Read more...]

How Long Should Amazon Bullet Points Really Be?

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When it comes to writing bullet points for Amazon, "How long can they be?" is probably the most frequently asked question. The better question to ask is "How long should Amazon bullets be?" That's because, even though Amazon lays out guidelines (terms of service), there are several other considerations when determining the best length for your Amazon bullets. What's the Best … [Read more...]

Amazon Optimization: 10 Quick Tests to Improve Rankings, Traffic & Sales

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I get questions all the time about the best ways to create Amazon titles, bullets, and descriptions as well as what to include in the Search Terms section. "I want the most effective listing right off the bat" (or something similar) is a common statement. Here's the truth… You, as the listing owner, need to continually test various approaches. If you've been selling on … [Read more...]

How to Take Your Amazon Product Listing From So-So to Super

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Ever heard of the 80/20 rule? It works with pretty much any situation. Eighty percent of the work is done by 20% of the workers. Or 80% of your revenue comes from 20% of your customers/products. I'd venture to say the same is true on Amazon and other e-commerce platforms. About 20% of the listings drive 80% of the sales. As I look at the Amazon product listing below, I'll … [Read more...]

Totally Revamping Your Amazon Product Description Writing Can be Disastrous

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Indexing and ranking is a necessary and anticipated process for most Amazon sellers who add a new product description. It's exciting to watch your Amazon listing climb the ladder from nothing to Best Seller status. Indexing, however, is a term that many sellers misunderstand. Most believe it means that Amazon is evaluating and ranking your Amazon product description writing … [Read more...]

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