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Amazon Review “How To”: Easy Steps for Getting More Customer Reviews-2

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If you take a look at the recent history of Amazon product reviews, you might think the online retailer is targeting sellers in an attempt to prevent them from getting reviews. First incentivized reviews were banned, then accounts began to get revoked because of emails that were too aggressive, followed by a global opt-out — all these actions have sent a scare through … [Read more...]

Clearing the Confusion About Amazon Keyword Optimization

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Of all the questions I get pertaining to writing Amazon product listings, the majority are about keyword research and optimization. I’m not the only one. My friends at Seller Labs constantly field questions about where keywords should go for best results, keywords for Brand Registry 2.0, and more. I’ve invited Tyler Henderson from Seller Labs to answer several frequently … [Read more...]

I Have Great Products, So Why Aren’t They Selling?

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As an Amazon seller, it is critical that you find in-demand, unique items that customers want to buy on a regular basis. After all, without products you have nothing to sell. Liquidation, wholesale, arbitrage, private label and other forms of acquisition are the core of Amazon success. However vital, product sourcing is only one part of the equation. Behind the scenes, … [Read more...]

Want More Sales? Include These 6 Things in Your Amazon Product Description

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I did a poll recently in my private Facebook group. The question was something like "Which part of creating Amazon listings stresses you out the most?" Of the title, bullets, description, and keywords, the majority answered that the description was where they hit a wall. That really surprised me. One seller commented that the description section took the most creativity … [Read more...]

Writing Amazon Product Listings Built to Convert

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Pop quiz! What’s the most important part of writing Amazon product listings that convert? The title? The bullets? Actually, it’s knowing your customers. That’s because the information you discover about your shoppers will influence everything else you do, from evaluating keywords to crafting conversion-worthy titles, bullets, and descriptions. Before we get into actually … [Read more...]

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