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4th Quarter Countdown: Boosting Amazon Holiday Sales

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It’s not even Black Friday yet, but savvy Amazon sellers have been in planning-and-execution mode for months. Have you forgotten anything while gearing up for the biggest profit-generating season of the year? My guest, Bradley Sutton of Helium 10, is on deck with a list of vital tips to make sure you’re 100% set to sell as we countdown to the holiday kickoff. Make sure … [Read more...]

How to Get Optimal Conversions Through A/B Split Testing

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If you're reading this post, chances are pretty good that you operate/run: Websites (WordPress or other) Amazon stores Shopify stores eBay stores Facebook pages Google AdWords campaigns Ecommerce sites Email campaigns Affiliate marketing campaigns Can you answer these questions about your digital marketing sites/activities? Which works best … [Read more...]

Amazon Review Request Emails Might Not Help Much With These Types of Products

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As I was having a conversation with a seller the other day, an interesting thought tickled my gray matter as the discussion turned to review request emails. "I need review request emails, right?" "They are not required, but — if you do them the right way — they are effective. Who is your primary target customer?" "People looking for a unique gift." <Light … [Read more...]

Amazon May Have Lost Your Backend Keywords

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A few weeks ago, Amazon made a low-key but potentially hazardous change to the backend keywords (Search Terms) fields. Supposedly, steps were taken to safeguard your keywords, but we have been contacted by clients who mention that they lost a good deal of traffic in the process. Let's go through what was changed with regard to the Amazon backend keywords, why, and what steps … [Read more...]

Fourth Quarter Ramp Up: Tapping Into the Amazon Toy Goldmine

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Have you looked at a calendar lately? It's almost 4th quarter and that means ecomm & Amazon sellers are scrambling to get their products, pricing and sales strategies in place so they can capitalize on the major profits that come rolling in during November and December. Toys are always a huge seller during the holiday season for obvious reasons, but many Amazon sellers … [Read more...]

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