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Amazon Listing Optimization Tips for Q4

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  Join Karon Thackston and Bradley Sutton as they reveal some little-known (and QUICK) techniques for optimizing your Amazon listings for sales during the 4th quarter holidays, for Prime Day and all year long! These same strategies can apply to sales now as well or any other seasonal busy time your Amazon business experiences. Want to give Helium 10 a try for … [Read more...]

Factors Influencing Consumer Behavior: Why & How Amazon Shoppers Buy

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If you ask almost any Amazon seller what question lies heavily on his/her mind, chances are good that “factors influencing consumer behavior” will be in the top 10. Knowledge about the types of consumer buying behavior for Amazon target customers is highly valuable because it will: Impact what’s included in every listing Influence how the listing copy is written The … [Read more...]

Amazon ASINS That Violate Product Title Guidelines Will Be Suppressed Starting 7/22/19

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The week of June 17 was full of shock, fear, panic, confusion, and a bit of relief as Amazon announced quietly that it would begin enforcing its product title guidelines starting July 22, 2019. One of my smart Facebook group members posted a link she saw on the Seller Central News page on Monday, June 17. (Thanks, Vickie!) That got everyone in a flurry and quick! SIDE NOTE: … [Read more...]

How Long Should Amazon Bullet Points Really Be?

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When it comes to writing bullet points for Amazon, "How long can they be?" is probably the most frequently asked question. The better question to ask is "How long should Amazon bullets be?" That's because, even though Amazon lays out guidelines (terms of service), there are several other considerations when determining the best length for your Amazon bullets. What's the Best … [Read more...]

Amazon Optimization: 10 Quick Tests to Improve Rankings, Traffic & Sales

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I get questions all the time about the best ways to create Amazon titles, bullets, and descriptions as well as what to include in the Search Terms section. "I want the most effective listing right off the bat" (or something similar) is a common statement. Here's the truth… You, as the listing owner, need to continually test various approaches. If you've been selling on … [Read more...]

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