Marketing Words Blog

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Getting Inside the Mind of Your Target Audience Can Lead to More Sales

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The minute you began to create your very first piece of copy, you most likely discovered that writing it isn’t easy. In fact… after hours of staring at a blank computer screen, you probably started talking to yourself: “What am I doing?” “Who am I writing to, anyway?” “Since I don’t know who they are or what they want, I guess I’ll just tell them what I want them to … [Read more...]

Clearing the Confusion About Amazon Keyword Optimization

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Of all the questions I get pertaining to writing Amazon product listings, the majority are about keyword research and optimization. I’m not the only one. My friends at Seller Labs constantly field questions about where keywords should go for best results, keywords for Brand Registry 2.0, and more. I’ve invited Tyler Henderson from Seller Labs to answer several frequently … [Read more...]

[DEMO] Pro Amazon Listing Optimization Tips Using Helium 10’s Exclusive Process [Coupon Code]

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KT squared is back! Join Karon Thackston and Karyn Thomas as we reveal some professional secrets for optimizing your Amazon listings for higher rankings & more sales… … If you just start writing about your products without doing these things first, your rankings and conversions will suffer. The good news is… these techniques are easy to include! Want to give Helium 10 … [Read more...]

Factors Influencing Consumer Behavior: Why & How Amazon Shoppers Buy

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If you ask almost any Amazon seller what question lies heavily on his/her mind, chances are good that “factors influencing consumer behavior” will be in the top 10. Knowledge about the types of consumer buying behavior for Amazon target customers is highly valuable because it will: Impact what’s included in every listing Influence how the listing copy is written The … [Read more...]

Writing Amazon Product Listings Built to Convert

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Pop quiz! What’s the most important part of writing Amazon product listings that convert? The title? The bullets? Actually, it’s knowing your customers. That’s because the information you discover about your shoppers will influence everything else you do, from evaluating keywords to crafting conversion-worthy titles, bullets, and descriptions. Before we get into actually … [Read more...]

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