To take a word from President Roosevelt: April 23, 1985, is a date that will live in marketing infamy. For on that date, the minds at Coca-Cola chose to go with what they saw with their eyes rather than what they knew in their hearts. As marketing case studies go, this is a classic. It was a branding / marketing mistake (read: disaster) equivalent to Captain John Smith … [Read more...]
Marketing Case Studies: What You Can Learn From Coke’s Massive Branding Mistake
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