When it comes to implementing your branding strategy, you typically put a lot of work into the collection of data, including persona development. Frequently, however, that data doesn’t seem to filter all the way down to the simple elements such as copy, content, images, word choice, etc. Did you know that Harvard Business found 85% of 30,000 new product launches in the … [Read more...]
Branding Strategy: Using Marketing Persona Development to Increase Engagement 5X
THIS POST MAY CONTAIN AFFILIATE LINKS FOR WHICH WE MAY EARN A COMMISSION. PLEASE READ OUR DISCLOSURE FOR MORE INFO.