Wish you had a magic list of marketing words and phrases that your specific target audience would respond to? Here’s how to easily create your own so you can make quick work of creating copy that converts.
Once you’ve gathered details for your customer profile, you might be wondering what – exactly – to actually do with the information. My recommended first step is to translate all those facts into useful words and/or images. Here’s how…
Is your keyword research complete? You could be missing some vital traffic if you aren’t including these 7 types of keywords.
Think it’s complicated to develop your USP? All it really takes is some toothpaste and a few examples. Let me show you how…
Whether you’re a website owner, an Amazon seller, or a professional copywriter, striking a confident and persuasive note with your customers is key to drumming up leads, conversions, and sales. However, just like constantly saying “Umm” when you speak, far too many writers come across as less than professional because they make these common mistakes.
What good is all that info in your customer persona if you don’t know how to use it to improve your marketing? Here’s a powerful approach!
A picture is worth a thousand words. Eh… maybe. It depends on the picture. And where the picture is located. And what the web page is supposed to accomplish. And just how descriptive the copywriting on the page is. As business people (whether working on your own site, or a client’s), we understand the power
The information in your book is awesome. It’s well written and spot on. So why aren’t people buying? Chances are good that it’s because readers don’t have a clue what they will gain from your book.
Welcome Marcia Yudkin to the Marketing Words Blog! Thanks for sharing your inspiring creativity to help ecomm and Amazon sellers boost the power of their product descriptions this holidays season. Take it away, Marcia… “Nicknamed ‘America’s Bechamel,’ Cream of Mushroom Soup is…” This surprising comparison caught my eye on an old Thanksgiving-themed Trader Joe circular