I was just sitting here at my computer (as usual) when my husband walked in and announced, “There’s a man here to see
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Copywriting
3 Clever Tricks for Finding the Marketing Words That Persuade Your Customers
I did a survey of the people on my list a little while back. You know, the kind that asks for opinions and ideas so I
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How to Use Customer Profiles to Improve Your Online Marketing (with Examples)
Have you ever taken a look at your customer personas and wondered, What do I do with all this data? It’s a common
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7 Types of Keywords to Consider When Doing Research
People think differently. Because not everyone calls the same products by the same names or searches for what they need
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How to Develop Your Unique Selling Proposition Using Toothpaste
It’s Marketing 101 and Advanced Marketing Theory all rolled into one. From the time you decide to engage in online
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5 Common Copywriting Mistakes That Can Ruin Your Results
Whether you're a website owner, an Amazon seller, or a professional copywriter, striking a confident and persuasive note
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How To Use Customer Personas To Boost Your Marketing Results
Customer personas (or client profiles, marketing personas, buyer avatars, or whatever you choose to call them) are
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Descriptive Copywriting Examples: How to Create Imagery With Words
A picture is worth a thousand words.
Eh… maybe. It depends on the picture. And where the picture is located. And what
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The Most Important Sales Tool for Your Kindle Books (and how to perfect it)
Does this sound familiar? You spend weeks or months creating an ebook. You organize… you categorize… you summarize.
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