Marketing Words Blog

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14 Ways to Spice Up Your Amazon/Ecomm Product Descriptions

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Welcome Marcia Yudkin to the Marketing Words Blog! Thanks for sharing your inspiring creativity to help ecomm and Amazon sellers boost the power of their product descriptions this holidays season. Take it away, Marcia... “Nicknamed 'America’s Bechamel,' Cream of Mushroom Soup is...” This surprising comparison caught my eye on an old Thanksgiving-themed Trader Joe circular … [Read more...]

The C in the FACE Formula for Copywriting

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How much copy do you need on your website? That can be a confusing question. With my F.A.C.E. formula, it's easier to decide how much to write so your copy converts better. This week's video explains the "C" in the F.A.C.E. formula. Click to watch the video now. View the rest of this 4-part series: Watch the "F" video Watch the "A" video Watch the "E" video … [Read more...]

“A” in the FACE Copywriting Formula

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How much copy do you need on your website? That can be a confusing question. With my F.A.C.E. formula, it's easier to decide how much to write so your copy converts better. This week's video explains the "A" in the F.A.C.E. formula and shows you several ways to apply it to your copy. View the rest of this 4-part series: Watch the "F" video Watch the "C" … [Read more...]

“F” in the FACE Formula for Determining Copywriting Length

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How much copy do you need on your website? That can be a confusing question. With my F.A.C.E. formula, it's easier to decide how much to write so your copy converts better. Check out this new video where I explain the "F" in the F.A.C.E. formula and show you several ways to apply it to your copy. View the rest of this 4-part series: Watch the "A" video Watch the … [Read more...]

“Super Adjectives” Boost the Power of Your Copy

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Pretty or elegant? Good or scrumptious? Nice or delightful? There is power in the adjectives you choose. Just like Clark Kent and Superman or Bruce Wayne and Batman, some adjectives are plain, ordinary, everyday words. Others are alter-ego Super Adjectives that leap into your customers' minds in a single bound. Adjectives are boring, but Super Adjectives impress, inspire, and … [Read more...]