Marketing Words Blog

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How to Create a Persuasive Product/Service Comparison Chart in WordPress

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Put your customer hat on while you read this blog post, OK? When you are clicking around the 'Net, looking for a product or service, do you find a comparison chart helpful when making a decision? I'm betting you do because most people would answer "yes" to that question. Whether you’re: Shopping on an ecommerce site Reading a blog post about what to look for in a … [Read more...]

7 Expert Tips for Writing Bullet Points That Sell

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What are the two most-read sections of any piece of copy? The title and the bullets. This is one reason why almost all e-commerce content management systems (CMSs), as well as online e-tail giant Amazon, include bullets in their product description templates. How to Write a Bullet Point Writing bullets that sell takes more than simply listing words that are prefaced by a … [Read more...]

The Simple 7-Step Process for Writing Enticing Product Descriptions

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If you want a challenge, try writing ecommerce product descriptions.  Within a typical 60 to 80 words for ecommerce and about 2,000 characters for Amazon, you must concisely convey the benefits and selling points of your product plus include search engine keyphrases that engage your target audience. AND work within the constraints of your content management system (CMS).  How … [Read more...]

14 Ways to Spice Up Your Amazon/Ecomm Product Descriptions

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Welcome Marcia Yudkin to the Marketing Words Blog! Thanks for sharing your inspiring creativity to help ecomm and Amazon sellers boost the power of their product descriptions this holidays season. Take it away, Marcia... “Nicknamed 'America’s Bechamel,' Cream of Mushroom Soup is...” This surprising comparison caught my eye on an old Thanksgiving-themed Trader Joe circular … [Read more...]

The C in the FACE Formula for Copywriting

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How much copy do you need on your website? That can be a confusing question. With my F.A.C.E. formula, it's easier to decide how much to write so your copy converts better. This week's video explains the "C" in the F.A.C.E. formula. Click to watch the video now. View the rest of this 4-part series: Watch the "F" video Watch the "A" video Watch the "E" video … [Read more...]

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