From Karon: It's a rare occasion when I allow a guest to post to the Marketing Words blog. Truthfully, most people who ask simply don't have anything original to say. I am pleased, however, to say
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Build Curiosity When Writing Tweets, Headlines & More Using These 2 Savvy Techniques
You would think that writing short copy like tweets, headlines, bullet points and more would be easy. I mean, it’s just
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Keywords that Can Boost (or tank!) Your Email Campaign Success
With all the talk about social media, search engine optimization (SEO) and video, you might think of email as an
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Build Curiosity to Raise Your Email Click Rates
Have you ever taken a look back at the history of advertising? If you pay close attention, you'll notice a trend. As
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