Marketing Words Blog

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Why Isn’t Your Landing Page Converting? 5 Things You Can Test Today

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Every now and then I come across an interesting landing page that provides an opportunity for learning.  When I was introduced to this one, I immediately saw several things that caused me to stop and take notice. Let me share my observations with you so you can compare this PPC ad/landing page combo with what you're doing. Here's the PPC ad that lead me to the landing … [Read more...]

The Key to Global Selling Success: Accurate Translation

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Selling globally used to mean following a labyrinth around twists and turns that seemingly were built to perplex you. These days, making an entrance into global selling (whether on Amazon's numerous marketplaces, eBay's shipping program, or via your own site) may take a good bit of knowledge, but the process is drastically easier than it ever has been. This has caused a swarm … [Read more...]

Wish You Could Have More Sales Automatically? Here’s How to Make It Work

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I've known Jen Perdew for years. She's one of the smartest and hardest-working women I know. I heard her speak several months ago at a live event about the topic of driving more traffic and sales automatically, and was inspired. So I've asked her to give us an overview of the topic and how the basics might work for digital and physical products. PLUS, Jen has an invitation to … [Read more...]

The C in the FACE Formula for Copywriting

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How much copy do you need on your website? That can be a confusing question. With my F.A.C.E. formula, it's easier to decide how much to write so your copy converts better. This week's video explains the "C" in the F.A.C.E. formula. Click to watch the video now. View the rest of this 4-part series: Watch the "F" video Watch the "A" video Watch the "E" video … [Read more...]

“F” in the FACE Formula for Determining Copywriting Length

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How much copy do you need on your website? That can be a confusing question. With my F.A.C.E. formula, it's easier to decide how much to write so your copy converts better. Check out this new video where I explain the "F" in the F.A.C.E. formula and show you several ways to apply it to your copy. View the rest of this 4-part series: Watch the "A" video Watch the … [Read more...]