Marketing Words Blog

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“Social Marketing Results”: A Different Approach to Cashing in on Social Media

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When you ask small business owners about their experiences on social media, you typically get reactions like, "It's a time suck, but it's fun" or "It's good for customer relationships, but doesn't work for lead gen." I have to say, I've been through both of those. But then I got my hands on Lynn Terry's new product called "Social Marketing Results." This different approach … [Read more...]

Top 7 Picks for 2011

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  I’ve run across some great products/services this year so I thought I’d create one of those ever-popular “best of” lists to wrap up 2011.  Here are my favs.  Most are copywriting related; a few are business related. 1. Words That Sell – This is my all-time favorite copywriting resource. It’s basically a copywriter’s thesaurus.  I have just about worn the cover off … [Read more...]

Do Sales Letters Still Work?

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  Share your opinion.  Come join the discussion over at the Marketing Words Facebook page and give your feedback.   This week’s Facebook Feedback question is: “Do sales letters still work? If so, which pulls better: video or written?”   . … [Read more...]

Build a Small Business Website for Your Specific Customers

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NOTE: Here's an article for you from my co-author, Kristi Stangeland. Many of the lessons she points out about web design are also very relevant to copywriting. Enjoy! ---------------------------------------------- Have you ever been to a website that made you feel as if you were an outsider looking in? The images, the design elements and even the copy were all about … [Read more...]

Copywriting Makeover: Local Vet Increases Business via the Web

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After working for several years for a prominent, local veterinary practice that had multiple branches, Dr. Wendi Lily-Bare decided it was time to go out on her own.  She arranged to purchase one of the smaller clinics which would allow her to keep the existing business name and equipment.  However, the current website was not included in the bargain. With an understanding of … [Read more...]