Think a lack of sales immediately means you have bad copy? Nah! Low conversions can be caused by all sorts of things (besides copywriting). Here are 3 of the worst offenders…
With all the new copywriting rules since the Penguin and Panda updates, should you be changing the way you write your bullet lists? I answer a question from one reader and give you a couple of tips in this short video.
Now there’s an easy way to decide just how much copy you need on your site. My simple F.A.C.E. formula gives you a quick way to figure out this often confusing part of copywriting.
Google’s search engine copywriting strategy has changed. Watch as Karon shows examples of how web pages are now creating copy that ranks in the top 10 by using keywords in a very different way.
What better way to judge the power of the above-the-fold section of your website than by critiquing postcards? Follow me as I give my opinion about the headlines and offers on these promo mailers and how you can apply these ideas to your website.
Want to master one of the most important principles in website copywriting? Watch and learn!
In this video, I’ll walk you through the good and bad points of an assignment one of my copywriting coaching clients turned in. You’ll discover the “what” and “why” of writing great website copy and pick up a tip or two to use in your own copywriting.
Think Google is trying to make it harder to rank for specific keywords? Wondering if article marketing is all but dead? Find out as I give you some insider copywriting tips about both.
OK, who’s up for a little test? Call it a game if you want. Watch this ad and tell me which critical copywriting element they completely left out. Can you spot it? Answer in the comment section below.