“How long should my pages/copy be?” It has to be one of the first questions I get about landing page creation and writing copy. There are landing pages in all shapes and sizes from ultra-short to super-long. So, which is best for your product/service?
The answer to that is multi-part. You have to look at the trigger for your landing page and see how much information is provided up front. Then, for the page itself, I usually start with four different criteria… what I call my FACE formula.
Once you have this information in hand, you can make a confident decision about the length of your landing page. Grab a sheet of paper or a keyboard and get ready to take some notes. These tips will save you a bunch of time.
Karon Thackston is a Certified Landing Page Specialist. Looking for website pages that rank well and convert even better? Contact Karon today for landing page copywriting or copywriting consulting and start getting results.
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