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How Far is Too Far?
How far is too far with copywriting and advertising? Where do you cross the line between building credibility and being deceptive?
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How far is too far with copywriting and advertising? Where do you cross the line between building credibility and being deceptive?
Low-carb diets be cursed! I’ve always loved potatoes. When the low-carb fad struck the marketplace, it didn’t phase me one iota as far as my potato-eating habits were concerned. Why? Because I read labels. I knew from comparing the nutritional facts of other vegetables to the label on my bag of potatoes that: Potatoes are
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It’s actually pretty easy to add emotion to your copy. (Read: “feeling” not hype.) As you write your copy, consider the following. Problem Solve Acknowledge the pain, frustration, fear or other emotions your customers feel because they don’t have a product like yours. Then position yourself as the best solution to that problem. Justify Have
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By Karon Thackston © 2008, All Rights Reserved It happens all too frequently with novice copywriters. In fact, many pros also make the same mistake. Telling your site visitors what you want them to know instead of what they want to hear is never a good idea. And, the fact that this happens so regularly
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A very good client of mine, Mustang Web Designs, needed help with copy for a sales sheet they wanted to produce. When the owner sent me the draft she had written, one thing stood out above the rest. The copy had a few blurbs, but really needed more solid benefits. The original version stated the
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This is a question I was asked by a client today. He wanted me to write an ezine ad for him and the ad, unlike his website copy, began with a headline like, “$50 off Revolutionary Widget.” He replied with, “I always thought you put the major benefit in the headline.” No… not always. As
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