When you market your business and/or products, what result are you looking for? Probably that customers would react positively to your ads or website, see themselves in your marketing and want to buy what you’re selling. Frequently, what I run into online is copy and images that talk about the company and/or product, but do not relate directly to the customer. Strange, isn’t … [Read more...]
Copywriting Examples That Speak Directly to the Target Customer
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