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Copywriting Examples That Speak Directly to the Target Customer

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When you market your business and/or products, what result are you looking for? Probably that customers would react positively to your ads or website, see themselves in your marketing and want to buy what you’re selling. Frequently, what I run into online is copy and images that talk about the company and/or product, but do not relate directly to the customer. Strange, isn’t … [Read more...]

Creative Copywriting Examples: How to Differentiate Your Products

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“How do I set my products apart when there are so many similar ones available?”It’s a vital skill to learn. Understanding what it takes to position your digital or physical product (that you created or that you sell as an affiliate) in such a way that customers willingly and confidently buy from you is like unlocking a goldmine. (I have some copywriting examples for you … [Read more...]

4 Things That Make or Break Sales Page Success [Copywriting Examples]

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When it comes to creating online sales pages, you’ll want to learn copywriting techniques that boost conversions. When you understand that much of the total sales page copy is crafted from sections of short copy, it becomes significantly easier to draft a page that demands results. Using several copywriting examples, let’s walk through 5 short copy elements that play a … [Read more...]

Copywriting Before and After: Is Your Copy Self-Centered?

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I received something in the mail the other day that simply made me shake my head. I couldn't believe just how self-centered this piece of copy was. It was literally all about the company. Why bother sending something like that? Follow me as I transform this all-about-me copy into communication that truly speaks the customer's language. … [Read more...]

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