I was doing live copywriting reviews at a conference recently. Here are 5 critical copywriting mistakes I found on almost every one of the pages. Are you making these in your copy?
copywriting tips
What Do You Need to Know that No One is Telling You?
I recently read an informative article I found in American Writer’s Golden Thread newsletter. The author, Don Hauptman, was discussing research techniques for getting to know your audience better. He offered two excellent questions to add to your list. “What’s your biggest problem right now?” “What do you need to know that no one is
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Break Out of the Ordinary (and over-used!)
As I was doing a copywriting review today, I began to notice a disturbing trend in the copy of a particular site. It was filled with arbitrary and overused tidbits of copy including phrases such as, “ABC Company is your source for the best widgets.” Ugh! As a copywriter, part of your job is to
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